With its largest stand ever at the Goodwood Festival of Speed (10 to 13 July 2025), bespoke luxury vehicle modifier, Urban Automotive, is bringing it most extensive showcase of seven vehicles, including the global debut of three stunning new models.

Presented in partnership with premium wheel manufacturer, Vossen Wheels, all cars on the stand will feature the latest Yokohama tyre technology and demonstrate Urban’s ‘OEM+’ design philosophy that elevates each vehicle’s original design for a bespoke look.

Rolls-Royce Cullinan Series II redefined by Urban Automotive
Making its global debut, the Rolls-Royce Cullinan Series II redefined by Urban Automotive is the pinnacle of luxury and the ultimate emblem of Urban’s craftmanship. Sophisticated carbon fibre styling upgrades created by hand by Urban’s in-house experts are complemented by 24in UV-8 fully forged wheels from Vossen. The Cullinan SUV was the first Rolls-Royce in Urban’s portfolio and continues to turn heads, attracting numerous high-profile customers, including Scott Disick.

Range Rover Sport Redefined by Urban’s XRS (Extreme Road Series)
Also making its world debut will be the latest Range Rover Sport Redefined by Urban’s XRS (Extreme Road Series). It boasts extensive interior and exterior styling modifications ranging from Recaro seats, a wide-track wheel arch package and carbon fibre accessories designed to enhance its bold presence. This also includes exclusive branding and a custom red and black leather interior with a new custom-made rear diffuser and central exit exhaust.

Urban Widetrack Heritage Series Soft-Top
The third vehicle debut will be an exclusive Urban Widetrack Heritage Series Soft-Top based on a Land Rover Defender 90. The limited-edition convertible by automotive fashion boutique store Heritage Customs in the Netherlands has been enhanced by Urban. Full details of this exciting project will be released in due course.

Mercedes-Benz G-Wagon Widetrack
Other cars on the stand will include the latest Mercedes-Benz G-Wagon W465 with Urban’s signature Widetrack design – Urban’s 30th bespoke customisation programme since its launch in 2013. The G-Wagon shows Urban’s bold and deliberate, next-generation interpretation of this iconic model using the latest advancements in design methodology and materials that Urban designs, manufacturers and fits to all models by hand at its base in Milton Keynes.

Signature Series Land Rover Defender V8 Widetrack
The Signature Series Land Rover Defender V8 Widetrack on the stand will demonstrate what Urban do best with a custom-painted Teak Brown exterior and a brown waffle leather interior with Recaro seats offering a distinct retro feel.

Range Rover Sport Widetrack
Urban’s Widetrack styling programme for the Range Rover Sport  incorporates wide wheel arches, a distinctive carbon fibre bonnet and front bumper combining with the rear which gains an upper rear spoiler, carbon fibre bumper, rear diffuser with skid plan and aluminium exhaust finishers engraved with the Urban logo.

Range Rover Widetrack
Completing the display is the iconic Range Rover L460 modified with the premium Widetrack styling programme from Urban. Its many styling features include replacement carbon fibre front and rear bumpers, an upper rear spoiler and optional widebody arch package, plus 24in alloy wheels and unique Urban branding.  

“With our OEM+ design philosophy, engineering talent and the investment we’ve made in producing our own high quality carbon fibre, have changed perceptions of bespoke vehicle modifications. This stunning collection of luxury vehicles Reimagined by Urban will be a highlight of Goodwood this year.”

– Simon Dearn, Founder of Urban Automotive

For more information about the range of vehicles available from Urban Automotive, visit www.urban-automotive.co.uk or call 01908 978978.