STUTTGART/SHANGHAI (October 14, 2025) – Mercedes-Benz has entered a new era of iconic design. Representing this evolution, Vision Iconic show car embodies the freedom to think beyond convention – as a creative impulse that opens new perspectives and builds a bridge between past and future. Besides an opulent yet timeless presence, a central feature is the reinterpretation of one of the most recognisable elements in automotive history: the iconic Mercedes-Benz radiator grille. This so-called iconic grille, first introduced with the all-new electric GLC, expresses both emotion and intelligence, and enables Mercedes-Benz to stand out from the sea of sameness.

“Vision Iconic embodies our vision for the future of mobility. With groundbreaking innovations such as neuromorphic computing, steer-by-wire, solar paint, and Level 4 highly automated driving, along with state-of-the-art technology, we are setting new standards for the electric and digital age. This beautiful vehicle is a testament to our commitment to making the mobility of tomorrow a reality today.”

– Markus Schäfer, Member of the Board of Management of Mercedes‑Benz Group AG, Chief Technology Officer, Development & Procurement

“Inspired by the golden era of automotive design of the 1930s, this show car embodies the pure essence of Mercedes-Benz. With its seemingly hood giving it a majestic presence, sculptural flowing lines, and a touch of Art Deco, it rises to become a true icon of automotive beauty. The interior with its continuous bench seat and the elegant rear, evoking memories of the legendary 300 SL. Our Vision Iconic is more than just an automobile – it is a sculpture in motion, a homage to timeless elegance, and a statement for the future. The symbiosis of traditional craftsmanship, state-of-the-art technology, and an unmistakable design language makes it the ultimate expression of value, prestige, and grace: the most beautiful, most prestigious kind of thing.”

– Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG