WARSAW/STUTTGART (July 29, 2026) – The all-new Mercedes‑Benz GLA SUV combines a sleeker silhouette, longer wheelbase and an available illuminated iconic grille for a distinctly sporty and confident presence. The completely redesigned interior brings more light, space and refinement to every journey, with elevated materials, standard panoramic roof and the optional MBUX Superscreen. Intelligent technologies, including the MBUX Virtual Assistant powered by generative AI, provide intuitive interaction and personalized support. The all-new GLA combines sporty design, advanced technology and everyday practicality. Arriving at U.S. dealerships in the second half of 2027, the all-new 2028 Mercedes-Benz GLA will be available with both all-electric and high-tech hybrid powertrains.

The “Welcome home” feeling takes on a fresh, lifestyle-oriented character in the all-new GLA. Elevated comfort and an intuitive digital environment create an experience that feels instantly familiar. Since Carl Benz invented the automobile 140 years ago, Mercedes‑Benz has continued to drive innovation forward with one clear purpose: to create tangible value for customers. With the all-new GLA, this pioneering spirit enters a new chapter.

“The new GLA is designed to excite customers every day. Drawing on 140 years of innovation, we’ve built the most expressive GLA ever. Combined with a newly designed interior that brings even more space and comfort, we’ve further elevated the appeal of what is currently already our best-selling compact model.”

– Ola Källenius, Chairman of the Board of Management, Mercedes‑Benz Group AG

The all-new Mercedes‑Benz GLA: Key Facts

Sporty proportions: A sleek silhouette, longer wheelbase, wider rear track, pronounced muscular shoulders and wheels positioned flush with the body – the all-new GLA has a distinctly more dynamic appearance.

Charismatic presence: The all-new electric GLA brings the iconic grille to the compact segment. The striking illuminated grille contributes to the SUV’s confident presence.

Individuality is key: The all-new GLA offers customers more options for personalization, including the new ultra-sporty AMG Line Plus with Night Package and the exclusive Night Edition.

Functionality in perfect form: A high-quality interior blends floating forms, carefully selected materials and the optional large MBUX Superscreen – spanning the entire dashboard and integrating driver, central and passenger digital displays. The optional Burmester® 3D Surround Sound System delivers an impressive audio experience.

More space for everyday life and adventures: The all-new electric GLA offers more headroom and legroom in every seat. There’s also more space for luggage thanks to the spacious interior, versatile trunk and frunk.

Ready for adventure: With available 4MATIC all-wheel drive, TERRAIN drive program and “transparent hood” function, the all-new GLA is ready for adventure, even off the beaten path.

Effortless electric driving: With up to 657 kilometers of electric range (WLTP)1, the all-new electric GLA offers impressive long-distance comfort. Thanks to 800-volt technology, it can charge up to 270 kilometers of range (WLTP) in as little as ten minutes.

High-tech hybrid: The all-new GLA will also be available as a high-tech hybrid with 48-volt technology, state-of-the-art internal combustion engine and an electric motor integrated into the transmission. The hybrid powertrain enables the GLA to drive on electric power in city driving, depending on the driving situation, and recuperate energy.

Intuitive and intelligent: The MBUX Virtual Assistant, powered by generative AI, can hold complex, multi-part conversations, has short-term memory and uses the latest voice technology. As a result, it sounds and responds like a well-informed friend.

Always on the right track: Thanks to Google Cloud’s Automotive AI Agent, the MBUX Virtual Assistant is also well-versed in navigation-related questions. It can access information from the Google Maps platform to provide users with personalized answers to questions about navigation and points of interest.

Driver assistance technologies3: The all-new GLA is equipped standard with a number of advanced driver assistance features including Digital Extra: Distance Assist DISTRONIC4. Further expanded driver assistance systems are also optionally available.

  1. The actual range depends on numerous factors, such as individual driving style, environmental conditions, battery aging, auxiliary consumers such as air conditioning, optional equipment, tires, payload, and route profile, and may therefore differ from the WLTP value specified.
  2. The specified charging time was determined using the maximum DC charging power in accordance with ISO/SAE 12906 under the conditions described therein.
  3. Our driver assistance and safety systems are aids and do not relieve you of your responsibility as the driver. Please take note of the information in the Owner’s Manual and the system limits which are described therein. Driver remains responsible to monitor the parking process and surroundings at all times.
  4. Use of Digital Extras requires permanent acceptance of the Terms of Use for Digital Extras and the Mercedes me ID Terms of Use in their currently valid version, permanent linking of the vehicle to the Mercedes-Benz user account and, where applicable, activation of Digital Extras. In addition, the vehicle must be linked to the corresponding user account. Information regarding personal data processed for the use of Digital Extras can be found in the privacy policy for Digital Extras. Furthermore, there may be additional usage requirements or restrictions for the use of certain Digital Extras, such as a separate customer contract with a third-party provider (e.g. streaming, conclusion of a data contract for “Comfort Data Volume”, navigation functions), the activation of additional Digital Extras to ensure functionality, or selected third-party products (e.g. smartphone, smartwatch). Information regarding personal data processed for the use of Digital Extras can be found in the privacy policy for Digital Extras. The connection of the communication module to the mobile network, including the emergency call system, depends on the respective network coverage and availability of the network providers. Please also note any information in your vehicle’s owner’s manual.