GOODWOOD, U.K. (July 13, 2026) – In July 2026, Rolls-Royce Motor Cars is returning to Saint-Tropez for its most expansive summer program yet. The luxury automaker will showcase 16 Bespoke vehicles, including the Black Badge Spectre Series II, across four of the French Riviera’s most exclusive destinations: La Réserve Ramatuelle, Airelles Château de la Messardière, Airelles Pan Deï Palais, and Nikki Beach.

The seasonal initiative centers on a simple concept: connecting with clients where they already love to vacation. Rooted in a deep understanding of the luxury lifestyle, this Saint-Tropez getaway is part of Rolls-Royce’s year-round calendar of curated experiences, which ranges from the snowy slopes of Courchevel 1850 in the winter to the Mediterranean shores of Egypt’s North Coast later this summer. Each location provides an exquisite backdrop to experience the brand’s elite lineup.

Tucked away in the hills above Pampelonne Beach, La Réserve Ramatuelle offers a secluded, modern sanctuary surrounded by peaceful pine groves. Meanwhile, the Airelles Château de la Messardière captures classic Riviera elegance with its iconic castle, 30 acres of Mediterranean gardens, and a dedicated fleet of four Rolls-Royce Cullinans. For a more intimate escape, guests can retreat to the quiet gardens of Airelles Pan Deï Palais in the heart of town, or embrace the lively energy of Nikki Beach, one of the area’s most famous beach clubs.

At each venue, clients can relax in private hospitality lounges and choose from the entire Rolls-Royce fleet. This includes the opportunity to take the Black Badge Spectre Series II—the most powerful Rolls-Royce ever built—for a spin along the Riviera’s legendary coastal roads, or opt for a chauffeured ride between destinations. Designers, craftspeople, and engineers from the Bespoke Collective will be on hand to offer an insider’s look at the artistry behind each vehicle. The exclusive itinerary also features private dinners at Château de la Messardière, casual pétanque matches at Place des Lices using custom Rolls-Royce boules, and cocktail receptions at Pan Deï Palais.

This summer program honors the brand’s historic ties to the French Riviera. Sir Henry Royce spent several winters in nearby Le Canadel, designing alongside his team at Le Rossignol—the very workshop that inspired the name of the exclusive “Project Nightingale” Coachbuild Collection announced earlier in 2026.

The summer lineup continues from August 14 through 22 with the Spirit of Marassi program on Egypt’s North Coast. Hosted at a sleek beachfront villa, this event will focus on custom vehicle commissions, premium hospitality, and the Middle Eastern debut of the Spectre Series II. Interested clients can book a private consultation through the Whispers members’ app or by contacting their local Rolls-Royce dealership.