GOODWOOD, U.K. (July 8, 2026) – Rolls-Royce Motor Cars presents Ghost Savile Row: a one-of-a-kind Ghost Extended commission inspired by the art and craft of tailoring, shaped in consultation with connoisseurs of the Savile Row tradition. Conceived as a car dressed in elegant Savile Row suiting, the two-tone Midnight Sapphire over English White exterior draws on the classic pairing of a navy suit with a crisp white dress shirt. A unique silver featureline evokes the subtle jewelry worn by the well-tailored, like cufflinks and a dress watch. The theme carries inside with Navy Blue and Arctic White leathers—subtly elevated with embroidery and pinstriping—open-pore white wood, and a hidden embroidery behind the rear armrest that recalls the quiet flair of a colorful jacket lining.

Rolls-Royce and Saville Row: a quiet kinship
Rolls-Royce and Savile Row have long shared a commitment to bespoke craftsmanship. The term itself is closely tied to Savile Row, where cloth was traditionally described as being “bespoken,” or spoken for, by an individual client. For Rolls-Royce, alongside its design and engineering disciplines, bespoke work sits at the heart of the brand today—an art and craft in which Rolls-Royce Motor Cars leads the world.

The two institutions have been close since the marque’s earliest days: Rolls-Royce opened its first showroom in 1905 on Conduit Street, in the heart of Mayfair, London, just steps from “the Row.” Co-founder Charles Rolls, who would join test drives around the city, was also known for his personal style. Nicknamed “Dirty Rolls” for the engine oil that marked his clothes at Cambridge, he was equally known for dressing immaculately on formal occasions, right down to the silver pocket watch in his waistcoat. With the showroom so close by, he would have known Savile Row and its traditions well, as many of the brand’s clients still do today. Ghost Savile Row honors this connection through details developed with Savile Row’s own connoisseurs and brought to life by the Rolls-Royce Bespoke Collective of designers, engineers, and craftspeople.

Exterior color: two tones, perfectly suited
Ghost Savile Row’s exterior color scheme takes its cue from the pairing of a navy suit and white dress shirt—a restrained combination that became a cornerstone of British tailoring. This color pairing was popularized in the early 1800s by Beau Brummell, a close friend of the Prince Regent, a leading figure in London society, and now considered the father of modern menswear. His preference for cleaner cuts and understated colors shaped those who followed him and drew London’s finest tailors to Savile Row, cementing the street’s legacy. The car is finished accordingly in a bespoke Midnight Sapphire over English White two-tone.

In place of a traditional hand-painted coachline, the Bespoke Collective introduced a hand-painted silver featureline. Rather than dividing the two-tone finish, this slim, bright accent sits within the English White upper color, echoing the contrast of subtle jewelry—like cufflinks and a fine watch—against a white shirt. The exterior is rounded out with 22-inch nine-spoke, part-polished wheels finished with body-colored centers.

Interior details: a hidden flourish
The same tailoring cues continue inside, where the commission’s boldest touch waits to be discovered. Lowering the rear center armrest reveals a bespoke embroidery, tucked away like the colorful lining of a tailored jacket. The design shows a plan view of the square trees in the courtyard at the Home of Rolls-Royce in Goodwood, along with the shadows they cast. True to this commission’s celebration of bespoke work, a new stitch style was developed specifically for Ghost Savile Row. Inspired by the interlocking threads of woven fabric, it gives the embroidery the look and feel of woven cloth set into leather. The artwork stands as the most demanding single-frame embroidery Rolls-Royce has ever created, comprising seven colors, nine hours of work, 250,000 stitches, and nearly two kilometers—1,830 meters—of thread. Rendered in bold color and the confident motifs of London’s great fashion houses, it adds a moment of private flair to the interior.

Interior: a tribute to tailoring
Beyond the hidden embroidery, tailoring language runs throughout the interior. The seats are finished in Navy Blue and Arctic White leather. The carpets, lambswool floor mats, and seatbelts appear in Navy Blue, with seat and door piping, contrast stitching, and embroidered RR monograms in Selby Grey. The seats feature a bespoke vertical run-stitch in Selby Grey, inspired by the pinstripe of a tailored suit—the first time Rolls-Royce has used a pinstripe stitch on its seats. Much like the careful pattern-matching of a tailored garment, the stitch aligns with the geometry of each seat and is framed by Selby Grey piping. The center seam of each seatback meets the vertical embroidery of the Arctic White insert above it. Set against the Navy Blue leather, the insert brings to mind a pressed white pocket square tucked into a jacket’s breast pocket. Each of the four inserts includes more than 16,600 stitches, embroidered tone-on-tone in two directions, like the warp and weft of woven cloth.

The dashboard, steering wheel spoke, and door uppers are finished in tactile open-pore white wood veneer, complemented by black wood on the center console lids.

Fine tailoring is judged by details most people never notice, and the same standard applies at the Home of Rolls-Royce. That care shows in a leather-wrapped turn signal stalk finished with Arctic White stitching, an Arctic White leather-wrapped volume knob, and Navy Blue leather-wrapped climate controls.

Tailored to the last detail
Bespoke illuminated tread plates, featuring the same design as the hidden embroidery, are fitted to all four door sills. Above them, stored within the car, are bespoke umbrellas with Navy Blue canopies, Selby Grey beading, and Arctic White handles—completing Ghost Savile Row, a car tailored, quite literally, to measure.