MILTON KEYNES (JULY 10, 2025) – The Goodwood Festival of Speed proved the perfect occasion for the Rolls-Royce Cullinan (Series II) Redefined by Urban to make its exclusive world debut.

In center position on Urban’s biggest stand ever at the Festival of Speed, the new Cullinan Redefinded by Urban was revealed to the waiting crowds when its cover was removed by Urban’s founder, Simon Dearn.

Elegance with real road presence
As the UK-based global leader in premium, bespoke vehicle personalization, Urban Automotive has taken the styling program for the Series II model to a new level with comprehensive range of upgrades to give the car an elegant yet new dynamic.

Widetrack wheel arch and sill extensions in carbon fiber frame 24 inch Urban-Vossen UV-8 Fully Forged black alloy wheels fitted with Yokohama Advan Sport tires to immediately improve the stance of the Cullinan and give it a more aggressive road presence.

Exclusive styling enhancements continue with a full replacement carbon fiber bonnet with exposed carbon fiber details and restyled front and rear bumpers. This includes a visual carbon splitter at the front and an integrated visual diffuser and billet aluminum exhaust tips at the rear. Upper and mid-rear spoilers are also finished in exposed carbon fiber complete Urban’s enhancements to the Cullinan (Series II).

In-house bespoke carbon fiber for OEM+ quality
An Urban branding pack, plus the highest quality carbon fiber, which is designed and produced in-house at its facility in Milton Keynes, underline the OEM+ standards of quality, style and durability that have become the trademark of its bespoke vehicle enhancements.

Simon Dearn, founder of Urban Automotive said: “We have worked hard to build on the success of our first Cullinan Redefined by Urban. We felt the Series II model needed a more aggressive look and some Urban enhancements to its design. For example, the addition of new vertical DRLs (Daylight Running Lights) which blend seamlessly with the originals create a unique signature look to the front of the car, and more road presence. It looks absolutely stunning, and we are all proud to offer this level of design and personalization to such a premium car.”

Rolls-Royce Cullinan (Series II) Redefinded by Urban: Specification
With more than 40 exclusive components, the Rolls-Royce Cullinan (Series II) Redefined by Urban includes the following styling enhancements.

Urban Exterior Styling

  • Full replacement body-colored carbon fiber bonnet with exposed visual carbon details
  • Full replacement restyled carbon fiber front bumper ​with extended blades and signature vertical DRLs
  • Two-piece lower front splitter in exposed carbon fiber ​
  • Front upper vent overlays in exposed carbon fiber
  • Color-coded front grille, side window trims, door handles and lower door trims
  • Body-colored Widetrack carbon fiber wheelarches
  • Sill extension set with exposed carbon fiber accent
  • Full replacement carbon fiber rear bumper​ with exposed carbon fiber exhaust surrounds and rear vented diffuser
  • Anodized aluminum billet exhaust finisher
  • Upper and mid rear spoilers in exposed carbon fiber
  • Urban branding to front lower splitter, bonnet accents, sill extensions and rear diffuser​
  • Choice of bespoke 24-inch Fully Forged Urban-Vossen alloy wheels ​