AUBURN HILLS (December 1, 2025) – As the floats get bigger, Ram’s capability and durability answer the call as the official truck sponsor of the 99th Macy’s Thanksgiving Day Parade, 11 years running. Ram trucks will take center stage as the official towing force behind the iconic celebration. Working hand-in-hand with Macy’s Studios and New York City, Ram ensures this cherished tradition rolls on, with 28 Ram trucks hauling awe-inspiring floats that spread joy to millions nationwide.

The celebration kicks off with Tom Turkey riding high atop a Ram 5500 and culminates in a grand finale as a Ram Power Wagon escorts Santa Claus down Manhattan’s legendary 34th Street to Macy’s Herald Square flagship.

In addition, Ram will be in full holiday spirit as five of its heavy-duty trucks are wrapped to complement the float designs of Tom Turkey, Pirate Ship and more, with special livery for Santa Claus. 

“For more than a decade, Ram has been all-in for one of America’s most iconic holiday traditions, powering the Macy’s Thanksgiving Day Parade with a fleet of trucks and vans built to move anything, anywhere. Nothing stops America from celebrating the holidays with friends and family, and nothing stops Ram from keeping the parade rolling.”

– Tim Kuniskis, head of American brands, SRT Performance, North America marketing and retail strategy

Joining the 28 float-hauling fleet are an additional 48 Ram trucks and vans to assist in behind-the-scenes work needed to produce the annual celebration. In total, 50 Ram 1500s, 16 Ram Heavy Duty trucks and 10 Ram ProMaster vans will assist in the parade’s logistics. Although the parade travels under three miles from its starting point at 77th Street and Central Park West, Ram trucks are backed by America’s Best Full-size Truck and Van Limited Powertrain Warranty — 10 years/100,000 miles. 

The 99th Macy’s Thanksgiving Day Parade aired nationwide on NBC and streamed on Peacock on Thursday, November 27, 2025, from 8:30 a.m. to noon in all time zones. For more information, visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social media platforms and follow #MacysParade.