ATLANTA (September 16, 2026) – On September 12 and 13, Porsche celebrated the allure of sports car culture with its Sportscar Together Day 2026, a full weekend event marked across the world. Across 10 Porsche Experience Centers (PECs) on three continents, as well as through numerous community activities around the world, sports car enthusiasts came together to share their passion. About 14,000 customers and fans celebrated the allure of sports cars at the 10 Porsche Experience Centers, and the official celebrations were extended well beyond their doors by numerous community events organized independently around the globe.

“One Weekend. One Shared Passion.” was the theme of the celebrations, which centered around communities and their shared love of sports cars. The PECs formed the heart of the events, serving as gathering places for drivers, fans, and clubs. Together with visitors on site, they created one of the largest global community activations in the Porsche brand’s history. From Atlanta and Toronto to Hockenheim, Le Mans, Shanghai, and Tokyo, each location offered a diverse program, with exclusive driving experiences, car displays, community parades, and numerous local highlights bringing the allure of Porsche to life.

Among the standout moments were passenger rides in the Porsche 911 GT3 Cup at the PEC Franciacorta, Italy, the ceremonial handover of the one-millionth Porsche delivered in China to a customer at the PEC Shanghai, and a visit by Porsche Brand Ambassador Mark Webber at the PEC Hockenheimring in Germany.

Community makes Sportscar Together Day its own
Sportscar Together Day extended far beyond the official events. True to the principle “Porsche starts it. The world owns it,” official Porsche clubs, private groups, and independent communities embraced the idea and organized their own gatherings, drives, and events. Through the hashtag #SCTD, stories, images, and experiences from around the world were shared, creating one collective digital experience, and thousands of social media posts turned Sportscar Together Day into a truly global community moment.

Twenty-five years of partnership between Porsche and Bose
Another highlight was the 25th anniversary of the partnership between Porsche and Bose. Visitors in Atlanta and Toronto, at the Hockenheimring, and in Tokyo and Shanghai were able to experience the “A Sonic Daydream” activation. This immersive sound experience combined technology, emotion, and storytelling, bringing the shared history of both brands to life in a unique way. The installation demonstrated how innovation, performance, and sound quality have shaped the collaboration between Porsche and Bose for a quarter of a century.

Exclusive Porsche Lifestyle collection
To mark Sportscar Together Day 2026, Porsche Lifestyle also presented an exclusive T-shirt. Inspired by a passion for sports cars, the design reflects the shared enthusiasm of the global Porsche community. Limited to just 350 items, the T-shirt has already become a highly sought-after collector’s item, offering strong recognition value for anyone who wants to be part of this global Porsche moment.