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BMW Invites NOVIKI Art Studio to join 2024 “BMW Art Club. The Future is Art” with the DREAM OF THE MACHINE

MUNICH.WARSAW (June 24, 2024) – For the 2024 “BMW Art Club. The Future is Art”, BMW invited the NOVIKI Art Studio to join the fifth edition of the art initiative. NOVIKI created the DREAM OF THE MACHINE – a multifaceted story of AI hallucinations and dreams, intermingled with human fantasies. Transcending man-machine boundaries, the project encourages reflection regarding the creative potential of Artificial Intelligence. The Juliusz Słowacki Theatre in Krakow is the partner of the BMW Art Club 2024 edition. The DREAM OF THE MACHINE will be open to the public from 28 June until 31 August 2024. Continue reading

Hyundai Motor’s IONIQ 5 N Sets Benchmark for Crossover EVs at Pikes Peak International Hill Climb

SEOUL (June 24, 2024) – Hyundai Motor Company announced today that its IONIQ 5 N models successfully completed the Broadmoor Pikes Peak International Hill Climb (PPIHC) on June 23, setting a record for the Electric Modified and Production SUV/Crossover categories. With this success, the company once again exceeded expectations with its high-performance EV. Continue reading

BMW Celebrates 25 Years of the X5 with Silver Anniversary Edition

WOODCLIFF LAKE, N.J. (June 21, 2024) – The very first BMW X5 was driven off the line of BMW Group Plant Spartanburg in South Carolina on September 1, 1999. Since then, nearly 3 million X5s have been assembled in Spartanburg for markets all over the world. The BMW X5 created the Sports Activity Vehicle category, and today BMW is marking 25 years of the BMW X5 with a special, limited-edition model with an emphasis on ‘Activity’. Based on the 2025 X5 xDrive40i, the BMW X5 Silver Anniversary Edition elevates the expected on-road poise, performance, and premium accommodation with a substantial increase in off-road aptitude. Continue reading

Lexus & Amazon Music present “Destination .Paak – The Lexus GX Remix”

PLANO, Texas (June 21, 2024) – In celebration of World Music Day, Lexus and Amazon Music have teamed up with 8x Grammy Award winning artist Anderson .Paak to launch a new campaign, “Destination .Paak – The Lexus GX Remix.” Designed to empower fans to get outdoors and enjoy what life has to offer, the campaign includes an exclusive Anderson .Paak remix and music video featuring the all-new 2024 Lexus GX, as well as behind-the-scenes interviews and interactive content with the award-winning artist. “Destination .Paak – The Lexus GX Remix” is available on destinationPaak.com beginning today. Continue reading

Mercedes-Benz Launches “Dreamer – a DRIVE PILOT Story” Campaign

(June 21, 2024) – Mercedes-Benz has continued to set new standards with innovative technologies since the invention of the automobile 138 years ago. Now, the current development and introduction of automated driving systems is redefining the role of the automobile. Today, automated driving functions are already increasing comfort and convenience. DRIVE PILOT is the first system for series-production vehicles to allow drivers to engage in certain secondary activities safely and legally while in slow-moving traffic on suitable freeways. The system has been certified for sale in California and Nevada in the S-Class and EQS Sedan. Experts refer to this as conditionally automated driving according to SAE Level 31. Continue reading

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