NEW YORK CITY (September 7, 2023) ― Lotus today has unveiled Emeya, the company’s first four-door hyper-GT, in New York City. Emeya is setting a new benchmark for how a Lotus drives and feels by combining the company’s 75-year expertise in engineering and design, with the latest advanced innovations – bringing drivers an electric car that is exciting to drive and performs exceptionally. This includes advanced and active aerodynamic features such as the pioneering active front grille, rear diffuser and rear spoiler. All this, combined with a low center of gravity that Lotus calls ‘hyperstance’, enhances stability when driving, and sets a new standard in the GT segment for ride and handling excellence. Continue reading
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STUTTGART/FRANKFURT (05/09/2023) ― At this year’s IAA Mobility, the 911 will once again take center stage. Porsche’s chief designer Michael Mauer has been responsible for the design of the sports car brand for almost 20 years. In this interview, he talks about his greatest challenge: continuing the glorious legacy of the 911. It requires a lot of skill – and self-confidence. Continue reading
MUNICH (September 8, 2023) – The world premiere of the BMW Vision Neue Klasse marks a new beginning for the BMW brand, one characterized by a completely fresh way of thinking and approach. THE NEUE NEW is the title of the multi-channel campaign accompanying the Bavarian premium carmaker’s ongoing process of transformation. The campaign’s storytelling captures the central areas of action contained within this transformation and brings an unusual angle to the idea of “the new.” Continue reading
COLOGNE, Germany (Sept. 7, 2023) – The world is about to witness the power and agility of EVs in a new way with the Ford Mustang Mach-E® Rally.
Revealed without camouflage for the first time today at IAA Mobility, Munich, following a global first look at the Goodwood Festival of Speed earlier this year, Mustang Mach-E Rally joins the Mustang Mach-E family and pushes electric vehicles in a different direction – the first-ever rally-inspired EV from Ford takes Mustang freedom and fun onto dirt roads. Continue reading
SANT’AGATA/BLENHEIM UK (September 6, 2023) – Lamborghini welcomed VIP guests and visitors to Salon Privé, Blenheim Palace, from 30 August for four days as the Italian super sports marque continues celebrations of its 60th anniversary year. Highlight of the Lamborghini stand was the new Revuelto[1], the first HPEV (High Performance Electrified Vehicle) V12 hybrid super sports car, alongside the recently launched V10 Huracán Sterrato[2] that goes ‘beyond the asphalt’ and took part in a tour past guests. Continue reading
MUNICH (September 6, 2023) ― As the countdown continues to the arrival of the Neue Klasse, premium carmaker BMW is carrying out an intense process of transformation. No stone is being left unturned, something new arrives almost every day and from every angle. A major change of perspective has been part of the story; the concept of “new” is itself undergoing a reappraisal. And now the second issue of FREUDE.FOREVER is delving deep into what “new” really means. The latest issue of BMW’s award-winning magazine, again devoted to a single subject, invites a handful of inspirational figures to share how they see “the new” in their lives, their work and their art. Continue reading
MUNICH/STUTTGART (September 5, 2023) ― The Mercedes-Benz Concept CLA Class unveiled at IAA Mobility 2023 in Munich, Germany, offers a close-to-production insight into the upcoming family of vehicles that stands at the gateway to the brand. At the cusp of a new electric and digital age, this represents the company’s vision to elevate this important vehicle class, based on the long-term portfolio strategy. Designed on the forthcoming Mercedes-Benz Modular Architecture (MMA) platform, the exterior aesthetics of the Concept CLA Class stand for iconic design and dynamic performance. Meanwhile, its interior focuses on customer experience with exceptional comfort and convenience for an electric and digital future. Continue reading
INGOLSTADT (September 5, 2023) – Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. The new Audi Q8 starts at €86,700 ($92,300). Continue reading
GOTHENBURG, SWEDEN (September 3, 2023) — Polestar has brought the winning design from the latest Polestar Design Contest to life as a 1:1 scale model, presented in Munich during IAA 2023. Continue reading
WOLFSBURG/MUNICH (September 3, 2023) – The Volkswagen brand is giving its electric offensive an additional boost: by 2027, Europe’s largest automotive manufacturer will launch eleven new all-electric models and thus offer the widest electric vehicle range of all manufacturers – from a compact car priced as less than 25,000 euros1 through to a family saloon2. In the future, there will also be sporty and emotive GTI versions of selected models from the all-electric ID. family. The ID. GTI Concept show car presented for the first time at the IAA Mobility in Munich provides a concrete insight into how Volkswagen will transport the iconic GTI label into the electric future. At the international motor show, the new orientation of the brand will be visible in all areas for the first time. Alongside electric vehicles such as the ID. GTI Concept, ID.4, ID.5 and new ID.72, Volkswagen will also continue to offer efficient combustion engine vehicles such as the new generations of the Passat3 and the Tiguan3. In the Open Space on the Odeonsplatz, Volkswagen will also show itself as an approachable brand that is looking to engage in discussions with visitors. Continue reading