CREWE (May 7, 2025) – Bentley Motors proudly announces its latest global collaboration with a leading luxury hotel, underscoring the growing demand for luxury, chauffeur-driven experiences. The Galaxy Hotel in Macau, China – one of the world’s largest Forbes double five-star properties – has taken delivery of the largest fleet of bespoke Flying Spur Mulliner sedans to date with an official handover ceremony at the hotel on 29 April. The nine handcrafted four-door Bentleys extend the resort’s legacy of superlative transport and bespoke luxury experiences, providing guests with a seamless blend of performance, elegance, and unparalleled craftsmanship. Continue reading
The Pi8 McLaren Edition, a new version of the award-winning Bowers & Wilkins Pi8 wireless earbuds goes on sale today in celebration of its tenth anniversary as a McLaren Automotive Partner. Continue reading
GROSSE POINTE, Mich. (May 6, 2025) – Broad Arrow Auctions, a Hagerty company, is proud to present some of the most desirable classic automobiles in today’s market at its inaugural Concorso d’Eleganza Villa d’Este Auction on 24-25 May 2025. Set to be one of the highlights of the 2025 collector car auction calendar, Broad Arrow’s debut European sale features pre- and post-war rarities for road and track, perfectly matched to the curated selection of cars on view at the Concorso d’Eleganza itself. Continue reading
With the third annual Air|Water Driven by Mobil 1 event in the books, the organizers would like to thank the attendees, car-owning entrants, marketing partners and exhibitors who combined to create yet another unparalleled success. And despite some rain showers, nothing could dampen the spirits of the fans who came together on April 26 in Costa Mesa, CA to share their passion for all things Porsche. Continue reading
MONTE CARLO (May 5, 2025) – On Saturday, May 3 and Sunday, May 4 in the Principality of Monaco, before taking to the starting grid for rounds 6 and 7 in season 11 of the ABB FIA Formula E World Championship, Maserati spectacularly began its celebrations to lead up to next year’s commemoration of its first 100 years in motor racing. Continue reading
The Cadillac Formula 1 Team unveiled its new logo in a video released ahead of the 2025 Miami Grand Prix, offering a first look at the branding that will debut when the team joins the FIA Formula One World Championship grid in 2026. Continue reading
ATLANTA (May 5, 2025) – This year, movie theatres will be the hot spot for Formula 1® fans worldwide when the film of the summer, F1,starring Brad Pitt and Damson Idris, hits the big screen. Filmed at actual Formula 1® races around the world, the film will deliver authentic racing action combined with equally compelling characters and a powerful story. As an official promotional partner of Apple Original Films and Warner Bros. Pictures, Mercedes‑AMG supported the film crew with F1® team expertise as well as performance vehicles and sports cars from its current portfolio. Off the racetrack, an AMG SL, G-class and GT are featured on screen. The Mercedes‑AMG Official FIA F1® Safety Car and Medical Car were also provided for use in the movie, in action. A global co-promotion campaign in AMG’s core markets supporting the movie’s release will round off the partnership. Continue reading
NEUBURG AN DER DONAU/HINWIL (May 5, 2025) – Audi is aligning its Formula 1 project even more consistently with the synergies and working methods of a factory team. As Head of Audi F1 Project, Mattia Binotto will be responsible for development activities at the Hinwil and Neuburg an der Donau facilities, as well as at the future technical center in England. Continue reading
MUNICH (May 5, 2025) – For BMW, joy is a statement – about sheer driving pleasure, and the conscious enjoyment of life. Joy is as much a motivator as it is a promise. Most of all, it is a powerful feeling that creates an optimistic view of what lies ahead. For the first time, this joy can now also be experienced through the sense of smell, with the two new BMW fragrances AMBERNESS and BERGAMOOD.
“The new BMW fragrances AMBERNESS and BERGAMOOD convey the hallmark BMW joy in a new way. Like the BMW brand, they are immersive, inviting and expressive. As daily companions, they make a special statement that customers can identify with, and that emphasises the emotional aspect of the BMW brand.”
– Stefan Karch, Head of BMW Lifestyle & Licensing
“Developing AMBERNESS and BERGAMOOD was an exciting challenge. BMW has shaped the automotive world and Mavive stands for pushing boundaries within the fragrance industry. The synergy arising from this collaboration resulted in two new fragrances and a unique sensory experience.”
– Marco Vidal, CEO of Mavive S.p.A.
Fresh and invigorating, sensual and calm, or a combination of both The new BMW fragrances deliberately transcend gender boundaries and will smell equally gorgeous on everyone. Both eaux de parfum work as standalone scents or develop very special and highly individual fragrance experiences when combined and/or applied in different concentrations. Mavive goes beyond using the highest-quality ingredients to create an experience of joy and turn it into an everyday companion. It uses EmotiWaves™, developed by dsm-firmenich, a company specialising in fragrances and flavours. This technology is grounded in leading-edge, patented and certified neuroscientific findings. It uses natural ingredients to influence and amplify emotions.
AMBERNESS offers a sensual experience that conveys tranquillity and a feeling of beauty. French clary sage and Guatemalan cardamom provide an earthy accord that is followed by Italian bergamot and Egyptian geranium. Madagascar vanilla, Indonesian patchouli and Haitian vetiver create an enchanting allure.
BERGAMOOD has a fresh and invigorating effect. The top note rings with the scents of Italian bergamot and mandarin, enriched with pink pepper. Lavender and petitgrain leave a lasting impression. Liquidambar and musk round off the fragrance, for a lively and stimulating effect.
The bottle shape evokes the iconic BMW Headquarters building in Munich The bottles for BERGAMOOD and AMBERNESS have a minimalist design. They are made of transparent glass, and their cylindrical shape evokes the iconic BMW Headquarters building in Munich. The black cap of each bottle is embossed with the BMW logo. The round rim and the metal finish of the cap make the bottle look particularly sophisticated. The label with its white background uses a similarly bold design.
BMW is committed to the climate goals of the Paris Agreement and implements strict requirements down to the last detail. The new fragrances are no exception. They meet the highest quality and sustainability standards and contain only natural and sustainable ingredients. Even the high-quality box is made from FSC‑certified paper.
Mavive has been creating fragrances for 120 years The new scents were created in close collaboration with Mavive, a company owned by the Vidal family, which has been developing fragrances for over 120 years. Today, Mavive has a presence in more than 90 countries. The two BMW scents were created by world-renowned perfumers Frank Voelkl and Alexandra Monet.
The new BMW fragrances AMBERNESS and BERGAMOOD will be available in selected perfumeries as well as in the BMW Lifestyle Online Shop and at selected BMW dealerships from May.
ATLANTA (May 5, 2025) – Porsche Cars North America, Inc. (PCNA) announced today it will become The Official Car of WeatherTech Raceway Laguna Secain Monterey, California. Since 2011, Laguna Seca has been home to the Rennsport Reunion, the world’s largest ticketed gathering of Porsche enthusiasts. As part of the sponsorship, Porsche will support Friends of Laguna Seca in its commitment to revitalize the Raceway and Recreation Area. Continue reading
