MUNICH, Germany (September 29, 2026) — MINI is expanding its lifestyle range with the new MINI Lifestyle Collection, a lineup of everyday items that let fans take the MINI world beyond the car. The collection covers sunglasses, crossbody bags, and shoppers for the city; travel mugs, backpacks, and laptop bags for the office; and duffle bags and trolleys for longer trips. An umbrella and hoodie cover rainy days.

“With the new MINI Lifestyle Collection, we wanted to capture the zeitgeist while offering versatile styling options that remain unmistakably MINI. My personal favorite is the coffee mug that matches the color of my Cooper – it brings a touch of MINI to the very start of my day.”

– Peter Zamljak, Head of MINI Lifestyle and Licenses

The collection’s color palette draws on popular exterior colors from the current MINI model family. Black and White essentials are joined by seasonal pieces in Ocean Wave Green, Smokey Green, and Rebel Red.

Apparel
The apparel range for women and men includes T-shirts, caps, polo shirts, hoodies, and jackets. Each piece pairs a comfortable fit and high-quality materials with MINI design details.

Bags and Luggage
Bags and luggage range from crossbody bags and shoppers to roll-top backpacks, laptop bags, duffle bags, and trolleys. Durable materials, practical compartments, and generous storage suit them to both city life and travel.

Accessories
The accessories lineup includes notebooks, water bottles, travel mugs, umbrellas, and sunglasses, everyday essentials with a MINI twist.

For Young Fans and Collectors
Young MINI fans can take their first drives in the MINI Baby Racer and the MINI Alu Balance Bike, and wear T-shirts and sweatshirts with classic Mini graphics. Scale models of the MINI Cooper SE and MINI Aceman SE bring the brand’s latest cars into the home.