ATLANTA (March 27, 2026) – The Maybach brand announced a landmark collaboration today with 20th Century Studios’ “The Devil Wears Prada 2” – a remarkable full-circle moment. Two decades ago, the Mercedes-Benz S‑Class was prominently featured in the original 2006 film, helping define its aesthetic of power and prestige in the glamorous world of high fashion. Now, with the highly anticipated sequel arriving in theatres May 1, the brand returns to the world of “The Devil Wears Prada” with the Mercedes-Maybach S-Class as the hero vehicle. The placement is part of a new, first-of-its-kind campaign from the brand, celebrating two icons of style.

The Mercedes-Benz collaboration with “The Devil Wears Prada 2” is a fully integrated 360° co-promotional campaign launching globally on March 27, 2026. Campaign assets include a custom spot featuring film footage and premium key visuals for print and digital advertising. A one-of-a-kind “Devil Wears Prada 2”-themed MANUFAKTUR Mercedes-Maybach S-Class will be produced for premiere activations and marketing events, as an elevated tribute to craftsmanship.

About the “The Art of Arrival” co-promotion campaign
“The Art of Arrival” tagline encapsulates a philosophy that resonates deeply with both the brand and the world of “The Devil Wears Prada 2.” It speaks to the idea that true power does not announce itself loudly – it is felt in the details. Hand-stitched interiors. Effortless performance. A presence that commands without asking permission.

The moment the Mercedes-Maybach’s doors close with a hushed finality signals something far beyond transportation: a high expectation. Within the car’s intimate sanctuary, private conversations unfold, control is restored and genuine calm prevails amidst the chaos of daily life. In this embodiment of “The Art of Arrival,” Maybach distils its philosophy into a single truth: true luxury is experienced in the sanctity of a moment before the world demands your presence.

“The Devil Wears Prada 2′ is the perfect stage for our Mercedes‑Maybach S‑Class. After 20 years, we celebrate the film’s return with an equally stylish and prominent placement of the vehicle. With its sophisticated design and uncompromising excellence, the Maybach brand mirrors the self‑confident elegance embodied by the film’s main characters. Beautiful cars are timeless – and they never go out of style.”

– Christina Schenck, Vice President Digital & Communications and Investor Relations, Mercedes-Benz AG

“In ‘The Devil Wears Prada 2,’ the art of the arrival is critical. We are thrilled to collaborate with Maybach, a brand where uncompromising craftsmanship meets timeless luxury.”

– Lylle Breier, EVP Partnerships, Promotions, Synergy & Events at Disney

The campaign showcases the new 2026 Mercedes-Maybach S-Class, which represents the next generation of refined innovation and elevated craftsmanship, and which celebrated its recent world premiere. Further details about the new Mercedes-Maybach S-Class can be found here.

Defining the power of arrival: The Mercedes-Maybach S-Class
The Mercedes-Maybach S-Class is a natural choice to accompany one of cinema’s most formidable cultural figures: Editor-in-Chief of Runway Magazine, Miranda Priestly. Chauffeuring Miranda Priestly, it embodies the refined power, timeless elegance, and uncompromising excellence that define the world of high fashion and luxury. Through journeys across Manhattan streets and intimate moments within the car’s serene MANUFAKTUR interior, meticulously tailored and crafted within Mercedes‑Benz’s in‑house Manufaktur atelier, the Mercedes‑Maybach S-Class reinforces a central message: true luxury transcends fads and remains rooted in craftsmanship, intelligence and timeless design. 

Complementing this flagship placement, the Mercedes-Benz lineup – including the Mercedes-Benz S-Class, Mercedes-Benz GLE, and all-electric G-Class – demonstrates the commitment of Mercedes-Benz to building the most desirable cars in every segment. The authentic vehicle integration of Mercedes-Maybach and Mercedes-Benz ensures significant brand visibility and prestige association within a high-aspirational, luxury-focused demographic across key global markets.