As part of its plan to spread air-cooled Porsche goodness around the world, the Luftgekühlt event series is excited to announce tickets are now available for its first East Coast event. Located at the American Tobacco Campus (ATC) in the national historic district of Durham, North Carolina, Porsche owners are also able to submit their cars to be part of the displays at Luft 11 on October 4, 2025.

Originally intended as the venue for Luft 7 in 2020, the Luft team is looking forward to bringing its unique take on curated car shows to the heart of historic Durham. Fans of the event series will know that the Luft brain trust, co-founder Patrick Long and Creative Director Jeff Zwart, are constantly searching for new venues and locations to host their breathtaking Porsche happenings. Listed on the National Register of Historic Places and established by the American Tobacco Company in 1874, the campus was in use up until the 1950s when Porsche was establishing itself on the international sports car stage. 

And while the elegant red brick industrial setting will provide the perfect canvas for the Luft team to display a breathtaking array of globally significant air-cooled Porsches, the East Coast location was chosen to provide Porsche owners and fans from the Atlantic seaboard an opportunity to experience Luftgekühlt for themselves.

CAR SUBMISSIONS
Owners wishing to submit their cars for display at the American Tobacco Campus can visit luftgekuhlt.com. There are currently two options available:

FEATURE: Your car will be displayed in a prime area within ATC. You’ll receive an early designated arrival time but must remain parked until the event ends. Submission includes two tickets for the driver and passenger

PREMIER: This new option includes entry for two people, a prime display space, VIP hospitality (including breakfast, lunch and drinks) during your visit as well as tickets to the Friday night Luft event

PHOTOS: When submitting, please upload your best photos and a full description of your car to the Bramo app, which can be downloaded from the app store. Your information will be made available to visitors on the Bramo app via individual QR codes on your windshield, allowing you to showcase your car and enhance the experience for everyone


TICKETS
General admission tickets for pedestrians start at $45 and are available from luftgekuhlt.com. General parking will be available at the venue. Children under 12 may enter free when accompanied by a ticketed adult. Tickets for each child must be obtained from the same link at the time of purchasing admission tickets.

Local hotel information is available via the event website and reserved room blocks are listed below.

Based on previous events and the size of the venue, organizers expect Luft 11 to sell out quickly, so please purchase early to avoid disappointment. Follow @luftgekuhlt or signup to the newsletter at luftgekuhlt.com for event updates.


SUGGESTED HOTELS
The Luftgekühlt team has worked with Durham area properties to secure room blocks for guests coming into town. Here are booking links for some of the participating properties:

Residence Inn: Book your group rate for Luftgekuhlt 11

Springhill Suites: Book your group rate for Luftgekuhlt 11


SUPPORTING EVENTS
As always, Luftgekühlt and its partner brands will be supporting a number of events for visitors throughout the weekend. Information about each of these will be made available as details are finalized.

MARKETING PARTNERS 
Luftgekühlt is supported by the following partners:

Porsche Classic, Pirelli, Mobil 1, Hagerty, Broad Arrow, Tag Heuer, Ingram Experience, Bilstein, Meguiar’s, Rotiform, Gunther Werks, Singer Vehicle Design, Graham Rahal Performance, Intercity Lines