Luftgekühlt 11 Announces Itinerary, More Rare Porsches, Guests, and Activities

We’re days away from the opening of Luftgekühlt 11 at the American Tobacco Campus (ATC) in Durham, NC on October 4. It will be the first ever East Coast event for the ground-breaking air-cooled Porsche event series and only a few tickets are still available!

Embedded in the historic location, visitors will experience 400 air-cooled Porsches displayed throughout the venue, including a celebration of the US anniversary for the type-993 Porsche 911, plus celebrated racing vehicles such as the 917/30, 962, 934, Supercup, RSR, 550 Coupe and more from names such as Rahal, Holbert, Penske, Alex Job Racing and others.

In addition to the machinery, several Porsche racing legends will be on hand to share their experiences behind the wheel, including Bobby Rahal and Tommy Kendall. Rahal will meet visitors on the Main Stage and in the 1948 Lounge to talk about his 1964 Porsche 904 Carrera GTS on display, while Kendall will join fellow racer and Luft co-founder Patrick Long for a discussion on the Main Stage. The full itinerary for the day is available below.

MOBIL 1 THEATER: WHERE RACING MEETS FILM
Continuing the racing theme, Mobil 1 brand will present two movie premieres in the Mobil 1 Theater, which can be located on the event Directory HERE.

Both movies can be viewed throughout the day, along with other air-cooled Mobil 1 videos. The premiere for Relentless (Project EVO) will take place from 10 to 10:30AM followed by a Q&A with Project EVO builder, Betim Berisha. The movie is about Berisha and BBI Autosports’ quest to develop the extraordinary car, including its recent Pikes Peak adventure with Jeff Zwart. 

The premiere of Powering Icons: Dieter Inzenhofer takes place at 12:30PM, followed by a Q&A with Dieter moderated by Jeff Zwart at 12:45PM and an autograph session at 1:15PM. It’s a film about Inzenhofer’s quiet obsession, which shaped the sound of Porsche’s golden era. “From the heart of Andial to the summit of motorsport, his legacy roars to life” in this video.

PORSCHE 917/30 FEATURE CAR
As final details are being confirmed, we’re able to announce the addition of the venerable 917/30, which was introduced in 1973 as a development of the already dominant 917/10, which won the 1972 Can-Am season. Exclusive to Team Penske, the 917/30 was physically bigger and its 5.4-liter engine saw performance rise to approximately 1100hp in race trim, or closer 1500hp at full boost. With Porsche’s most powerful engine installed, a new aerodynamic body was fitted over the longer chassis, helping to increase top speed and improve the handling. 

In 1973 there was no stopping the ‘Turbo Panzer,’ which lapped up to second place in some races! As a result, Mark Donohue won the championship in 917/30-003, acquiring more than twice as many points as second place. In 1975, Donohue drove chassis 003 to a new FIA record at Talladega Superspeedway for the fastest closed course lap at 221.120 mph – a record that stood for 11 years, and remains the fastest lap at Talladega.

Details of this and the majority of cars at Luft 11 can be viewed at Bramo.co and via the QR codes on each vehicle.

TAG HEUER, SPIRIT OF LA CARRERA
Inside Bay 7 (#4 on the Directory), Tag Heuer will headline an exceptional display of 1950-60s Porsche racing history. The story of the iconic Carrera name, that became synonymous with the Porsche and Tag Heuer brands, originated from the Spanish word for race and its association with the Carrera Panamericana. The celebration will be brought to life with both historic vehicles and timepieces. The rare 1953 Porsche 550 Coupe chassis 001 from Revs Institute, with its Le Mans and Carrera Panamericana history, will provide a centerpiece to the immersive experience.

ITINERARY

EVENT DIRECTORY
With an extensive footprint that stretches across the entire American Tobacco Campus, visitors should view the event Directory HERE to find locations of the hero cars, partner activations, food and beverage options, the Main Stage, Mobil 1 Theater, Luft 11 Apparel shop, and more.

Furthermore, visitors should visit Bramo.co prior to and during the event. It’s the online interactive gallery for the majority of cars on display, with individual car photos, specifications, and stories available via the individual QR codes on each vehicle. Scanning the codes will allow anybody to view the information and vote for their favorite for the Luft Community Award.

LUFT COMMUNITY AWARD PRESENTED BY HAGERTY
For the first time, Luft is offering an award to the community’s favorite car. All visitors to Luft 11 are invited to vote for their favorite car to receive the 2025 Luft Community Award presented by Hagerty. 

Visitors are encouraged to use the Bramo.co and the QR codes on each car to explore details and stories on individual cars. Once your favorite is located, simply place your vote on Bramo and the winning owner will receive a unique Luft award.

LUFT APPAREL
A new collection of the always-popular Luftgekühlt art and apparel will be available at the show and online at luftgekuhlt.com. Newly styled hats and T-shirts will be unveiled along with Luft 11 event-specific art. Among the latest designs is a Bobby Rahal 904-themed T-shirt, as well as classic Luft logowear. All is available at the event from the Luft Apparel Shop, which is centrally located at ATC by the white Lucky Strike water tower. If you can’t make it in person, be sure to check the Luft Shop online on October 4.

PORSCHE CLASSIC RESTORATION CHALLENGE VOTING
The National Final of Porsche Classic’s 2025 Restoration Challenge will be held outside the Durham Convention Center on Saturday, October 4. Nine finalists have been selected from regional contests and the cars can be found at 301 W Morgan St, Durham: a five-minute walk from Luft at ATC. And starting at noon, the first 1,000 attendees to vote for the National People’s Choice Award will receive a limited edition Porsche Classic Restoration Challenge pin.

The Challenge was open to more than 200 Porsche dealers across the country in a year-long national competition in which entries from around the country are subjected to an extremely detailed judging process by a panel of experts from Porsche Club of America and PCNA.

1948 LOUNGE PRESENTED BY THE INGRAM EXPERIENCE
The 1948 Lounge presented by The Ingram Experience will be a premium hospitality area located centrally on the American Tobacco Campus for Luftgekuhlt Premier ticket holders and event marketing partners. The lounge will be hosted by Tommy Kendall and will also have Bobby Rahal speak at 11:30AM about his Porsche racing experience and his 904 Carrera GTS on display. 

The Ingram Experience was founded by Bob Ingram who was a staple in the Durham community and involved with the refurbishment of the American Tobacco Campus. He also amassed an incredible Porsche collection spanning seven decades. In addition to charity work, The Ingram Collection is available to participants in The Ingram Experience; a Porsche track day opportunity at Virginia International Raceway. Bob’s legacy continues through his sons Rory and Cam Ingram. A number of the prized vehicles from The Ingram Collection will be displayed at Luft 11 for all visitors to enjoy. 

TICKETS
General admission tickets for pedestrians are still available and start at $45 from luftgekuhlt.com. General parking will be $10 per day at the venue in the designated parking decks. Children under 12 may enter free when accompanied by a ticketed adult. Based on previous events, organizers expect Luft 11 to sell out in advance.

You can follow @luftgekuhlt or sign up to the newsletter at luftgekuhlt.com for event updates.

SUPPORTING EVENTS
Luftgekühlt and its partner brands are supporting a number of events for visitors across the weekend. This includes the Bullpen Social presented by Porsche Classic on Friday, October 3, which will serve as the Official Luft 11 Welcome Party. Unfortunately, tickets are now sold out.

Information on other supporting events has been made available as details are finalized. Please follow Luftgekühlt social media channels or subscribe to the newsletter.

MARKETING PARTNERS 

Luftgekühlt is proud to be supported by the following partners:

Porsche Classic, Pirelli, Mobil 1, Hagerty, Broad Arrow, Tag Heuer, Ingram Experience, Bilstein, Meguiar’s, Rotiform, Gunther Werks, Singer Vehicle Design, Graham Rahal Performance, and Intercity Lines.

Visitors are encouraged to visit the Tag Heuer, Hagerty and Pirelli activations where they will have giveaways for guests.