GENEVA/TORRANCE, Calif. (August 12, 2026) – Guided by its “Art of Travel” philosophy, Louis Vuitton has partnered with Californian atelier Singer to reveal two extraordinary Porsche 911 restorations: a “Classic” coupé and a “Classic Turbo” cabriolet. Grounded in a shared commitment to meticulous craftsmanship, authenticity, and uncompromising attention to detail, this historic endeavor marks the very first time Louis Vuitton has created a co-branded automotive creation and represents a total synthesis of Singer’s timeless architectural design with Louis Vuitton’s rich heritage.

The project originated from a single request for a bespoke dashboard timepiece, designed by La Fabrique du Temps Louis Vuitton in Switzerland and inspired by the iconic, twelve-letter engraved Tambour watch. Over the course of a full year of development, the scope expanded into a complete redesign of the vehicle’s entire instrument display. Artisans reimagined every dial, gauge, speedometer, and rev counter using vivid cobalt blue and bright orange accents, aligning the dashboard’s aesthetic with the fine watchmaking standards and graphic identity of the House.

“This unique and remarkable adventure began with a request for a dashboard clock for a car reimagined by Singer. In addition to the design and production of this clock by La Fabrique du Temps Louis Vuitton workshops in Switzerland, it quickly became apparent to us that this collaboration with Singer could extend to the personalization of every functional element of the vehicle, enhancing them through our expertise in leather craftsmanship and watchmaking,”

– Jean Arnault, Louis Vuitton Watch Director

“The specifications chosen by Louis Vuitton exposed us to techniques and methods developed over decades of experience. They trusted us with their esteemed brand, their traditions and their vision and it was a joy to bring our two worlds together.”

– Rob Dickinson, Founder and Executive Chairman at Singer

“What makes projects like this one particularly exciting is precisely the opportunity to challenge these constraints and explore new approaches to aesthetics, identity and craftsmanship within the realm of automotive engineering. Projects of this scale and exclusivity allow for a level of attention to detail that is unusual in the automotive world. Every transition between materials, every metallic reflection, every knurled surface, every mechanical interaction and every graphic element has been meticulously considered, often at an almost microscopic level.”

– Octave Chany, Project Lead Designer at Singer

The Porsche 911 Reimagined by Singer – Classic coupé is finished in a striking saffron, cobalt blue, and yellow livery that pays homage to Louis Vuitton’s 1924 automotive travel trunks designed for Citroën, as well as Singer’s historic Bahama Yellow commissions. Subtle exterior details include demonstration tires in signature cobalt blue, a rear air-intake grille incorporating a subtle “LV” geometric motif, and a custom roof rack carrying a handcrafted blond oak and walnut surfboard along with bespoke Alpine skis. Inside, the cabin is upholstered in natural VVT-inspired leather featuring hand-worked Monogram flower ventilation eyelets, trunk-inspired “malletage” diamond quilting, and rhodium-plated metal knobs and air vents finished using watchmaking techniques such as satin-brushing and electroplating.

The Porsche 911 Reimagined by Singer – Classic Turbo cabriolet was envisioned by Louis Vuitton’s Artistic Director of Women’s Collections, Nicolas Ghesquière, to bridge the worlds of nautical elegance and classic automotive design. Bodywork finished in Calcaire Lutétien white—reflecting the historic limestone of Paris—is paired with gold accents, natural leather, and extensive warm wood trim. A teak-inspired deck transforms the rear engine cover into a runabout-style wooden deck, while the interior features a console-mounted Tambour timepiece, a golden ignition key, and a gearshift trim styled after the classic Noé bag’s leather drawstring.

Both automobiles are accompanied by custom lifestyle capsules and tailored luggage sculpted to the vehicles’ exact proportions. These include 1950s-inspired helmet bags, Bisten suitcases, Keepall travel bags, three-piece front-trunk sets, and specialized cases like the Coffret Tresor for timepieces. Complementing the luggage, Louis Vuitton crafted bespoke driving jackets, parachute-silk suits, carbon-fiber helmets, braided leather driving gloves, and custom footwear, reviving a legacy of automotive equipment that the House first pioneered with Georges Vuitton’s car trunks in 1897.