FOUNTAIN VALLEY, Calif. (October 2, 2025) – Hyundai Motor America, in collaboration with its agency, Culture Brands, today launched “I See You,” a dynamic new marketing campaign for the all-new 2026 Hyundai Palisade Hybrid. As the latest chapter in the award-winning “OKAY Hyundai” series, this campaign harnesses music, community and memorable moments that celebrate style, joy and culture—with the vehicle at the heart of it all.

The ad explores the intersection of family and the celebration of cultural moments, with multi-platinum artist and the ultimate hype man Lil Jon providing his stamp of approval for the head-turning vehicle with his signature tagline. Through a series of vibrant vignettes set to Lil Jon’s iconic crunk era sound, the Palisade Hybrid becomes the centerpiece of everyday triumphs and unforgettable experiences, from HBCU homecomings to outdoor block parties and Sunday brunches.

“With the new Palisade Hybrid, we’re not just introducing a vehicle—we’re honoring the moments that matter most to our consumers. Partnering with Culture Brands and Lil Jon, we’ve created a campaign that champions authenticity, sophistication and the power of seeing yourself celebrated on screen.”

– Sean Gilpin, vice president, global sales marketing for Hyundai Motor Company and chief marketing officer for Hyundai Motor America

“Our collaboration with Culture Brands and Lil Jon on ‘I See You’ builds on Hyundai’s long-standing commitment to intentional representation and meaningful connection with multicultural audiences. More than showcasing the all-new 2026 Palisade Hybrid, this work celebrates the community, joy and empowerment that define our ‘OKAY Hyundai’ ethos and our relationship with the families we serve.”

– Erik Thomas, director, experiential and multicultural marketing, Hyundai Motor America

“OKAY! is more than a catchphrase—it’s a cultural affirmation. This campaign shows how Hyundai’s latest SUV fits seamlessly into the lives of style-conscious, value-driven Black families, with all the features, flair and reliability they deserve.”

– Eunique Jones Gibson, CEO and Chief Creative Officer, Culture Brands

Helmed by renowned Ghanaian American filmmaker Joshua Kissi of division7, the campaign delivers cinematic storytelling and striking visuals, capturing families and friends in moments of joy, pride and connection. Each spot is infused with the energy and authenticity that defines Culture Brands’ approach, ensuring audiences feel seen and celebrated.

The all-new 2026 Hyundai Palisade Hybrid debuts with an elegant, sophisticated new design inside and out, a hybrid powertrain offering over 600 miles of driving range[i], and a spacious, tech-forward interior perfect for family, friends and every occasion. The Palisade Hybrid also features advanced safety and connectivity, along with America’s Best Warranty, further solidifying its position as the ultimate family SUV.

To further amplify the campaign, Hyundai and Culture Brands will launch a robust digital and social initiative with behind-the-scenes content featuring Lil Jon. The campaign will be featured across platforms, as well as Instagram and YouTube.