Kia Corporation earned a 2026 Red Dot Award: Design Concept for the Kia Vision Meta Turismo, a futuristic sports sedan recognized in the “Cars and Motorcycles” category. This award highlights Kia’s global design leadership and the ongoing impact of its “Opposites United” design philosophy.

Debuting at Milan Design Week, the concept car reimagines the grand tourer for the digital age, merging a cab-forward silhouette with a lounge-inspired interior to deliver dynamic EV performance and immersive digital interaction.

“It is always an honor for everyone at Kia to receive a prestigious Red Dot Award, as it reflects the creativity, commitment and dedication of the countless people involved. The Vision Meta Turismo represents an opportunity for us to experiment, challenge ourselves, and imagine future user experiences through design. It’s rewarding to see that work resonate with the jury, and motivating to see our ‘Opposites United’ design philosophy continue to connect with people around the world through our vision of future mobility.”

– Karim Habib, Executive Vice President and Head of Kia Global Design

Key Design Elements

  • Exterior: Pairs an extreme cab-forward layout with soft geometric surfaces, creating a technical, futuristic sculpture that communicates speed.
  • Interior Split: Features an immersive, driver-focused cockpit alongside a passenger zone optimized for relaxation and AR content via a 3D HUD.
  • “Add-Gear” Modular Interface: Blends physical controls with digital layers for intuitive, immediate vehicle interaction.
  • Configurable Driving Modes:
    • Speedster: Heightens performance sensations through coordinated audio-visual effects.
    • Dreamer: Offers a reflective, immersive urban experience.
    • Gamer: Extends the vehicle connection into stationary, gaming-inspired moments.

Strategic Impact
The award strengthens Kia’s standing as a global design leader, proving how concept cars can strategically preview future production models, interfaces, and user experiences.

This win builds on Kia’s strong Red Dot track record, including the PV5 WKNDR winning “Best of the Best” in 2025, alongside previous “Best of the Best” honors for the EV6 (2022), EV9 (2024), EV3 (2025), and EV4 (2026).