Embodying the spirit of its rugged and Reliable pillars, Isuzu Driven captures the essence of a work-hard-play-hard mindset.

An uncompromising blend of irresistibility and raw intensity, Driven is crafted for the doers, grafters, makers and shakers, undaunted by life’s many obstacles. Inspired by the audacious; poised to become the perfect companion for any individual fueled by adventure.

Driven’s ingredients have been meticulously selected and sourced. Carefully and meticulously formulated, the alluring Driven has been secretly tested by the most experienced pick-up drivers, ensuring that it definitely will help you pick-up.

Opening with a fiery and audacious scent of Icelandic Black Lava, acutely tempered by alluring notes of Mountain Mist, it captures the essence of fog-kissed peaks. The addition of Wilderness aroma, a splash of untamed nature, with undertones of pine forests and open skies. Driven is further perfected with earthy undertones of the Essence of mud, sourced from the finest off-road trails.

Driven possesses the gravitas to move mountains and conquer immeasurable feats of strength. An authentic aftershave for all occasions, whether you are painstakingly shifting heavy bags of cement, or conquering that near-impossible rock climb. It is more than just a fragrance; it’s a statement of intent.