MONTEREY, Calif. (August 22, 2023) – The Hispano Suiza Carmen Boulogne has just finalized its participation in a new edition of Monterey Car Week, in California (USA), attended by motorsport fans, automotive collectors and celebrities from different fields.
“We are already thinking about the 2024 edition.”
Sergio Martinez Campos, CEO of Hispano Suiza
The most important appointment for Hispano Suiza was at The Quail, “A Motorsports Gathering.” Hispano Suiza sponsored the event that this year celebrated its 20th anniversary and was attended by 6,000 people. In this edition, the brand expanded its presence with more square meters and two clearly differentiated areas: one dedicated to hospitality and the other one to the car display. Personalities such as former Formula 1 driver Emerson Fittipaldi, influencer Alexandra Mary Hirschi, aka @Supercarblondie, or Nina Weizenecker (@ninacarmaria) came by to admire Hispano Suiza’s fully electric hypercar. For Sergio Martínez Campos, CEO of Hispano Suiza “what we have experienced at The Quail, and throughout the week, demonstrates the passion of the American market for our brand. This encourages us to think about the Monterey Car Week of 2024 from now on.”
Another of the highlights of the Monterey Car Week took place on the night of Thursday, August 17 at the renowned Pebble Beach Beach Club. Hispano Suiza once again sponsored the conference organized by the Petersen Museum under the title “From Race to Road’” where Joan Orús, R&D Advisor of Hispano Suiza, shared the stage with Aloisa Ruf, from RUF Automobile, professional driver Patrick Long and Marc OedeKoven, collector and executive vice president of Scan Logistics. Joan Orús highlighted the driving emotions stirred by the Hispano Suiza Carmen and recognized that his favorite classic is the Hispano Suiza Xenia Dubonnet.