DEARBORN, Mich. (July 27, 2026) – The Ford Bronco Desert Rising Edition debuts as the first entry in Ford’s new Horizon Series, a lineup of factory-backed customization packages available through Ford Custom Garage. Designed by senior designer Bhavna Mistry and her team, the package draws inspiration from the striking colors of the Utah desert, including the coral-pink algae blooms of the Great Salt Lake, the shifting hues of the Coral Pink Sand Dunes, and the magenta blossoms of blooming desert cacti.

Design Highlights and Features
On the exterior, the package offers optional abstract, landscape-inspired bodyside graphics, trail sights, custom tailgate badging, and Method wheels with magenta center cap accents. The cabin features two-tone Katzkin leather seats in magenta and black with accent stitching, bright grab handles, and a limited-edition serialized center console badge. Built on the Outer Banks trim, it combines bold styling with the off-road capability of the Sasquatch® Package.

Availability, Pricing, and Warranty
Available in Oxford White, Shadow Black, Avalanche Gray, and Ruby Red, the package carries an MSRP of $13,695. Ordering officially opened on July 27, 2026. Because the package uses original equipment manufacturer (OEM) Ford Racing Parts, it retains the vehicle’s standard new-vehicle factory warranty when installed by a Ford dealer or ASE-certified technician.