MILAN (June 23, 2026) Reutters – Ferrari said on Tuesday it had appointed BMW Italy head Massimiliano Di Silvestre as its chief ​marketing and commercial officer, replacing long-serving executive Enrico ‌Galliera.

The management change comes shortly after Ferrari unveiled the divisive Luce, its first electric car, in a launch that drew widespread ​criticism.

Di Silvestre, currently President and CEO of BMW ​Group Italy, will take up the new role ⁠on July 1 and join Ferrari’s leadership team, reporting ​directly to CEO Benedetto Vigna, the luxury sports car ​maker said in a statement.

One of Ferrari’s top executives, Galliera has spent more than 16 years at Ferrari. He “has decided to embark ​on a new chapter in his professional journey—a decision shared with the company some time ago,” the company ‌said ⁠in a statement.

“I would like to thank Enrico for the extraordinary contribution he has made to Ferrari throughout his long career,” Vigna said, underscoring his role in strengthening ​the brand ​globally.

Ferrari said Di ⁠Silvestre brings more than two decades of international experience in the premium and ​luxury automotive sector, including expertise in business transformation ​and ⁠commercial development.

Ferrari unveiled the five-seat Luce EV last month, triggering a flurry of criticism, including on social media, over the ⁠model’s ​unconventional design compared to Ferrari’s ​typical muscular and aggressive aesthetic, and the company’s decision to deviate from ​its legacy petrol-powered engines.

Reporting by Giulio Piovaccari Editing by Keith Weir