SANT’AGATA BOLOGNESE (June 29, 2026) – They go by the name “Experiences,” but they are something far greater. Through these journeys, Automobili Lamborghini gives its customers the chance to discover some of the world’s most spectacular destinations from behind the wheel of their own car. Custom itineraries, convoys of Lamborghinis moving in formation, and breathtaking scenery: every Esperienza turns driving into a once-in-a-lifetime adventure and extends the ownership experience well beyond the moment of delivery.

The 2026 program spans twenty-two events — a genuine trip around the globe in which every model is pushed along demanding, sometimes punishing routes, proving a level of reliability equal to even the most extreme conditions. The Experiences are organized into five formats: Avventura, Terra, Giro, Neve, and Corsa. Several chapters of the season have already been written; the most spectacular are still ahead.

“Lamborghini Esperienza is one of the most authentic expressions of the relationship we build with our customers — a bond that begins with the car but extends far beyond delivery. Every event is designed to offer something genuinely unique, combining the pleasure of driving with the discovery of extraordinary places and the chance to share a common passion. This is how choosing a Lamborghini becomes part of a larger journey — one defined by emotion, exclusivity, and a sense of belonging to a global community.”

– Federico Foschini, Chief Marketing & Sales Officer of Automobili Lamborghini

The first pillar of Esperienza is travel and discovery. With Esperienza Avventura, driving and culture come together on itineraries that pass through historic destinations and UNESCO World Heritage Sites. The format has already carried Lamborghini customers across the wild landscapes of China, along the Norwegian fjords, and over the black lava fields of Lanzarote. In 2026, a single event takes the spotlight — but one of exceptional appeal: from September 16 to 30, the Urus SE will travel the canyons and red-rock formations of Zion National Park in Utah, where cutting-edge engineering meets primordial nature.

Where the pavement ends, Esperienza Terra begins. The most elemental of the formats, it puts the Urus SE through its paces on unpaved roads through some of the world’s most unspoiled terrain — from the marble quarries of Carrara to the slopes of Mount Etna. The 2026 season opened in Sardinia in May among granite plateaus and rugged trails, then moved to China in mid-June. India follows in August, with the calendar wrapping up October 13 to 28 across the vast expanses of the Australian outback.

For those who prefer travel in its most unhurried form, Esperienza Giro traces routes to be savored corner by corner, where driving blends with culture, food, and exceptional hospitality. Past editions have crossed Colorado, the coastlines of Sicily, the dunes of Rajasthan, and the vineyards of Chianti. In 2026, the journey kicks off July 10 to 14 across the wide-open spaces of Montana and Wyoming, before moving to China in mid-September and wrapping up in India in November.

Alongside exploration comes challenge. Esperienza Neve pushes stability and grip to the limit on snow-packed roads and frozen tracks. Born in 2012 at the Ghiacciodromo di Livigno in the Italian Alps, the initiative has since reached as far as Yunlong Lake in Inner Mongolia, where temperatures drop to minus twenty degrees Celsius. In 2026, two events took shape: one in January on the frozen Ottawa River in Montebello, Quebec, and one in March in Mongolia, where the Revuelto, Temerario, Urus SE, and Huracán Sterrato took on the white expanses of Yakeshi side by side.

For those who want to push past the limits of the road entirely, Esperienza Corsa is the purest celebration of driving — turning customers into racing drivers for a day on tracks around the world. The season opened in January in Zhuhai, then moved through Vallelunga, Tianjin, Sepang, Zandvoort, the Hungaroring, and Silverstone. The finale, though, is still unwritten: on September 16 the Temerario heads to Toronto, while September 14 to 18 brings it to the legendary Phillip Island circuit in Australia.

A dedicated chapter belongs to #SheDrivesaLambo. In March in Tokyo, an experience designed exclusively for Lamborghini’s women owners celebrated their passion for the brand. More events will follow throughout the year, from Australia in September to China in October. Through this initiative, the company reaffirms its commitment to equality and female empowerment — a reflection of the steady growth of its female customer base in markets around the world.

To become a Lamborghini customer is to set out on a journey that begins with the choice of a model and never truly ends. It’s a dream that, year after year, takes its participants to the most extraordinary corners of the planet — and in 2026, that journey is only at the halfway point.