Category: Volkswagen (Page 1 of 7)

RESTON, Va. (October 27, 2025) – In 1949, Dutch businessman Ben Pon arrived in New York with two Volkswagen Type 1 vehicles—later known as the Beetle—in one of the first attempts to bring a small, affordable vehicle to American buyers. Just six years later, Volkswagen of America, Inc. (VWoA) was founded with the new sales company’s head office in Englewood Cliffs, New Jersey. By the following year, nearly 50,000 cars had been sold. In the 70 years since, Volkswagen has grown into one of the most influential automotive brands in U.S. history, recognized for its iconic vehicles, innovation, and commitment to manufacturing in America. Continue reading

RESTON, Va. (October 15, 2025) – Volkswagen of America announced today that the Volkswagen Golf GTI and Golf R have been jointly named MotorTrend’s 2026 Car of the Year. This marks the third time in its eight-generation history that Golf models have earned this prestigious honor—first in 1985 for the Golf GTI and 30 years later for the Mk7 Golf family. Continue reading

WOLFSBURG (September 15, 2025) – Volkswagen is bringing back the music and pop culture of the 1990s with its new all-electric ID.3 GTX Fire & Ice special model. With spectacular stunts and breathtaking landscape shots, Willy Bogner’s ski film ‘Fire and Ice’ (1986) quickly achieved cult status in the 1980s. The legendary Golf 2 Fire & Ice (1990), inspired by the film, had a lasting impact on the Zeitgeist. The film and the car have retained their cult status to this day. Volkswagen is now continuing this success story in musical form: with ‘Fire + Ice’, internationally acclaimed DJ Purple Disco Machine reinterprets the film’s iconic theme song and, together with Jake Shears, brings a fresh sound to the nostalgic success story. The protagonists of the action-packed music video are the Golf 2 Fire & Ice and its all-electric successor, the ID.3 GTX Fire & Ice. Continue reading

The Quintessential Hot Hatch

MUNICH (September 8, 2025) – Volkswagen, the largest supplier of electric cars in Germany and Europe in 2025, will be presenting an electric compact SUV at IAA MOBILITY in Munich (8-14 September): the ID. CROSS Concept1. It is just as suitable for the city as it is for long journeys. Continue reading

RESTON, Va. (July 7, 2025) – Volkswagen of America, Inc. today debuted its newest brand campaign, “Proudly Assembled in Chattanooga.” This is a heartfelt and visually stunning tribute to its American workforce and the customer journeys that begin at Volkswagen’s assembly plant in Chattanooga, Tennessee. Continue reading

WOLFSBURG (June 20, 2025) – It’s the highlight before the highlight: Volkswagen is presenting the new Golf GTI EDITION 50¹ at the 24-hour race at the Nürburgring. In 2026, the Golf GTI² will celebrate its 50th anniversary, and the brand is marking this special event with this outstanding special model. With an output of 239 kW (325 PS), the Golf GTI EDITION 50 is going down in history as the most powerful production Golf GTI to date. Production of the exclusive special model is scheduled to start in Wolfsburg at the end of 2025 so the Golf GTI EDITION 50 can be delivered to customers promptly for the start of its anniversary year from the first quarter of 2026. Continue reading

WOLFSBURG (June 13, 2025) – Not yet on the market and already a record holder: on 20 June 2025, Volkswagen will present the world premiere of the new Golf GTI EDITION 50 at the 24-hour race at the Nürburgring. The most powerful production GTI to date is the exclusive anniversary model for the 50th anniversary of the compact sports car icon. The birthday celebration will take place in 2026 – in parallel with the market entry of the new model. But the Golf GTI EDITION 50 has already written itself into the history books of the Nürburgring and the Volkswagen brand: racing driver Benny Leuchter (D) completed a lap of the Nordschleife with a near-production test vehicle of the Golf GTI EDITION 50 in just 07:46:13 minutes. A new record – never before has a Volkswagen with road approval been faster on the Nürburgring. Continue reading

RESTON, Va. (June 10, 2025) – Volkswagen of America, Inc. today debuted a new national creative campaign that supports the launch of the all-new 2025 Tiguan. Aimed at challenging assumptions and flipping the script on who gets to enjoy the finer things in life, the campaign centers around the tagline: “Now anybody can drive like Somebody.” Continue reading