Category: Toyota

SAN DIEGO, Calif. (April 9, 2024) – The instant name recognition that 4Runner has built over the past four decades is undeniable. This legend has long established itself as a North American off-road icon, ready to tackle tough terrain in its way. The all-new 2025 Toyota 4Runner stays true to its original concept, as an extremely capable, dynamic, and durable off-roader and will continue to provide owners a window to bigger worlds. The new generation introduces a bold new look and adds new technology, premium materials, options, and safety. In fact, this all-new sixth generation 4Runner raises the bar in terms of go-anywhere capability and high-end refinement. The 2025 4Runner will be built in Toyota Motor Corporation’s Tahara plant in Japan and will arrive in the U.S. in the fall of 2024. Continue reading

SALT LAKE CITY, Utah (August 1, 2023) – Legends never die. Toyota’s off-road icon and longest-running nameplate is making a triumphant comeback to North America for the 2024 model year, returning to its rugged origin. Since its introduction in the U.S. market in 1958, the Land Cruiser evolved over the years from the legendary two-door models like the 40 Series with its fold-down front windshield, white roof, and rear jump seats to the capable yet fully loaded 200 Series, which was the last generation to be sold in the States and combined Land Cruiser’s unbreakable strength with premium luxury features. Now, Land Cruiser stays true to its heritage, returning as a high-quality off-roader at a more accessible price point that will take a wider range of customers on numerous backcountry adventures across the globe. Continue reading

Okay, Toyota made a million 4×4 pickups (or Hilux elsewhere in the world) and a good portion of them ended up on these shores. But finding a decent pre-Tacoma one, well, that’s not so easy. Most owners took advantage of their bombproof reliability and drove them to their dying day. Others succumbed to rust and a few more got chopped, bagged and otherwise modded. So coming across an all-original fifth-generation (fourth in the US), low-mileage extended cab with minimal flaws deserves a closer look.

This one comes from 1994, the last full year of production (which ceased partly through 1995, replaced that same year with the Tacoma). It has the preferred drivetrain of the 3.0-liter V6 and 5-speed manual. While not the more sought after SR5, it is a Deluxe, with standard AC (reportedly working), cruise control, and AM/FM stereo (factory unit still in tact).

The previous two generations of the 4×4 Pickup have seen impressive gains in value with the fourth gen (aka Marty McFly) being named to Hagerty’s Bull Market list for 2023. There’s no reason to think that the 1989 to 1995 models, kept in the condition this one is, won’t follow suit. Either way, it’s a great little truck. The owner is asking $25,000 but open to offers. It’s listed here (and elsewhere) on Craigslist.

^$18,250 – 22,800

Another Toyota that captured attention for its aesthetics is the second-generation MR2. This time it borrowed design queues from the Ferrari V8 cars, in particular the 348 TS (though today it more closely resembles the F355 GTS, which would arrive midway through the MR2’s lifespan). From its inception, the MR2 was designed to be a run-about (Mid-ship Run-about/Rear-wheel-drive 2-seater), offering good fuel economy in a youthful package. But with its relative light weight and mid-engine layout, it couldn’t help its aspirations as a sports car, especially with noted figures like Dsn Gurney helping to tune its handling. The turbocharged models of the MK II were the performance stars, with 200 bhp on tap, but the 130-hp 2.2-liter 5S-FE offers plenty of fun for ^$20,000 less in today’s market.

DEL MAR, Calif. (Dec. 14, 2022)– The Toyota Prius enters the 2023 model year as a completely transformed model. With a sleek new exterior design, a reimagined interior and an amped up hybrid powertrain, this new Prius is built for style, performance and efficiency. It is the hybrid reborn – without compromise.

Designed to capture drivers’ hearts at first glance, this all-new 2023 Prius brings sporty style with a coupe-inspired shape. Its sleek silhouette, low roofline, smooth body panels and widened rear are proportionally balanced by available 19-inch wheels and the interior features a clean, modern design combined with high tech displays and ambient lighting. Altogether, it’s a progressive, sporty new Prius, that’s designed to inspire the senses. Continue reading