Category: Toyota (Page 1 of 3)

PLEASANTON, Calif. (June 1, 2026) – Making its debut at FuelFest in the Bay Area, where car culture, performance, passion and the enthusiast community come together, the 2027 Toyota GR86 returns with a series of focused enhancements designed to deepen the connection between driver, car and road. Built for enthusiasts and engineered with input shaped by motorsports, the GR86 continues to deliver the kind of lightweight, rear-wheel-drive fun that has made it a favorite among sports car purists around the world. Continue reading

PLANO, Texas (May 29, 2026) – Toyota today announced “Lost & Found: The Challenge” Forza Horizon and Toyota’s Barn Find Pop-Up at Westfield Century City. The free public activation takes place Saturday, May 30, 2026, from 10 a.m. – 8 p.m. and Sunday, May 31, 2026, from 11 a.m. – 7 p.m. in the atrium plaza at Westfield Century City. Created in collaboration with Intertrend Communications, the pop-up event transforms the franchise’s iconic “Barn Finds” gameplay into a real-world interactive experience celebrating the intersection of gaming fandom and automotive culture. Continue reading

PLANO, Texas (April 7, 2026) – The Toyota Land Cruiser enters the 2027 model year with enhancements that further elevate its signature balance of rugged capability and refined luxury. New for 2027, available features include a High Mounted Air Intake and Heated and Ventilated Second-Row Outboard Seats. A new exterior color, Inked, has joined this year’s palette. The 2027 Land Cruiser is expected to arrive at dealerships in Spring 2026, with a Manufacturer’s Suggested Retail Price (MSRP) starting at $57,880. Continue reading

TOKYO (January 9, 2026) – TOYOTA GAZOO Racing (TGR) today announced the creation of the MORIZO RR special edition of the GR Yaris and unveiled the model’s under-development prototype at Tokyo Auto Salon 2026. Continue reading

PLANO, Texas (December 4, 2025) – With the holiday season in full swing, Toyota is celebrating the joy of helping others through their holiday campaign. Last night during NBCUniversal’s primetime specials – “Christmas in Rockefeller Center” on NBC and Peacock, “The Holiday Job” debuted – and within “Navidades en Rockefeller Center” on Telemundo, “Running Late” was unveiled, both with a personalized throw from a show host. Continue reading

LAS VEGAS (October 27, 2025) – Toyota is debuting the Turbo Trail Cruiser at the 2025 SEMA Show, a performance-inspired build that blends the timeless appeal of the Land Cruiser FJ60 with the cutting-edge power of Toyota’s modern i-FORCE twin-turbo V6. The unique project is an exercise in seamlessly retrofitting contemporary Toyota engineering into a heritage platform – part resto, part hot rod, and all Toyota – showing how today’s performance technology can transform one of the brand’s most iconic classics. Continue reading

LAS VEGAS (Oct. 24, 2025) – Toyota is pushing the boundaries of the modern sedan with the debut of the Camry GT-S Concept at the 2025 SEMA Show. Built on the foundation of the 2025 Camry XSE AWD Hybrid, the GT-S Concept is a bold design study in what’s possible when performance-inspired styling, functional upgrades, and showroom-ready sensibility come together. Continue reading

LAS VEGAS (Oct. 21, 2025) – Toyota is exploring the adventurous side of its lineup at the 2025 SEMA Show with the debut of the 2026 Corolla Cross Hybrid Nasu Edition, a bespoke concept that reimagines the compact crossover as a bold, mountain-ready machine. Inspired by Japan’s scenic Mt. Nasu—a destination known for hiking, hot springs, and outdoor adventure—the Nasu Edition blends off-road capability, distinctive styling, and lifestyle-focused accessories in a way that elevates the Corolla Cross far beyond its urban roots. Continue reading

SONOMA, Calif. (September 25, 2025) – Get ready to unleash your spirit of adventure with the new 2026 GR Corolla. Featuring the GR-FOUR All-Wheel Drive System, this machine is designed to master all sorts of terrain—whether it’s at the track, on dirt, or on snow—this powerhouse is the perfect partner for exhilarating journeys and unforgettable thrills. Continue reading

PLANO, Texas (Aug. 28, 2025) – The 2026 Toyota Corolla Hatchback brings a fresh spark to everyday driving, delivering a fun and nimble ride that makes the daily commute something to look forward to. With its sharp handling and peppy performance, this hatchback adds a bit of excitement to getting around town or hitting the open road. Continue reading