
TOKYO (January 9, 2026) – TOYOTA GAZOO Racing (TGR) today announced the creation of the MORIZO RR special edition of the GR Yaris and unveiled the model’s under-development prototype at Tokyo Auto Salon 2026. Continue reading
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TOKYO (January 9, 2026) – TOYOTA GAZOO Racing (TGR) today announced the creation of the MORIZO RR special edition of the GR Yaris and unveiled the model’s under-development prototype at Tokyo Auto Salon 2026. Continue reading
PLANO, Texas (December 4, 2025) – With the holiday season in full swing, Toyota is celebrating the joy of helping others through their holiday campaign. Last night during NBCUniversal’s primetime specials – “Christmas in Rockefeller Center” on NBC and Peacock, “The Holiday Job” debuted – and within “Navidades en Rockefeller Center” on Telemundo, “Running Late” was unveiled, both with a personalized throw from a show host. Continue reading

LAS VEGAS (October 27, 2025) – Toyota is debuting the Turbo Trail Cruiser at the 2025 SEMA Show, a performance-inspired build that blends the timeless appeal of the Land Cruiser FJ60 with the cutting-edge power of Toyota’s modern i-FORCE twin-turbo V6. The unique project is an exercise in seamlessly retrofitting contemporary Toyota engineering into a heritage platform – part resto, part hot rod, and all Toyota – showing how today’s performance technology can transform one of the brand’s most iconic classics. Continue reading

LAS VEGAS (Oct. 24, 2025) – Toyota is pushing the boundaries of the modern sedan with the debut of the Camry GT-S Concept at the 2025 SEMA Show. Built on the foundation of the 2025 Camry XSE AWD Hybrid, the GT-S Concept is a bold design study in what’s possible when performance-inspired styling, functional upgrades, and showroom-ready sensibility come together. Continue reading

LAS VEGAS (Oct. 21, 2025) – Toyota is exploring the adventurous side of its lineup at the 2025 SEMA Show with the debut of the 2026 Corolla Cross Hybrid Nasu Edition, a bespoke concept that reimagines the compact crossover as a bold, mountain-ready machine. Inspired by Japan’s scenic Mt. Nasu—a destination known for hiking, hot springs, and outdoor adventure—the Nasu Edition blends off-road capability, distinctive styling, and lifestyle-focused accessories in a way that elevates the Corolla Cross far beyond its urban roots. Continue reading

SONOMA, Calif. (September 25, 2025) – Get ready to unleash your spirit of adventure with the new 2026 GR Corolla. Featuring the GR-FOUR All-Wheel Drive System, this machine is designed to master all sorts of terrain—whether it’s at the track, on dirt, or on snow—this powerhouse is the perfect partner for exhilarating journeys and unforgettable thrills. Continue reading

PLANO, Texas (Aug. 28, 2025) – The 2026 Toyota Corolla Hatchback brings a fresh spark to everyday driving, delivering a fun and nimble ride that makes the daily commute something to look forward to. With its sharp handling and peppy performance, this hatchback adds a bit of excitement to getting around town or hitting the open road. Continue reading

PLANO, Texas (July 30, 2025) – After thousands of entries from across the country, one stood out – a person whose life is deeply rooted in the outdoors, someone who lives and breathes nature. Today, we’re proud to announce the winner of our 4Runner Landia contest: Lauren Paulet Miller, an outdoor enthusiast whose passion for nature and adventure mirrors the spirit of the all-new 4Runner. Continue reading

NEW YORK (APRIL 14, 2025) – Toyota returns to the 2025 New York International Auto Show with an immersive display of its latest vehicles, including the newly unveiled GR Supra MkV Final Edition and GR86 Yuzu Special Edition, as well as the 2025 models of favorites like the Grand Highlander, Camry and all-new 4Runner. Showcased in the Javits Center, visitors can experience Toyota’s diverse lineup from April 18-27. Continue reading

LONG BEACH, Calif. (April 3, 2025) – For 2026, the Toyota sports car lineup is getting brighter with the GR86 Yuzu Edition. This vibrant exterior color is a nod to a memorable special edition of GR86’s predecessor, the Scion FR-S Release Series 1.0. Continue reading
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