Category: Porsche (Page 2 of 26)

With less than 19 days until the gates open for the third annual Air|Water Driven by Mobil 1 event on April 26 in Costa Mesa, CA, we have more details to share with visitors and fans. The 2025 event will include experiences exclusive to Air|Water ticket holders, such as rides in the new 911 Carrera, in which attendees will be able to experience the thrill and agility of the new 911 with a professional driver on a specialized course. This unique opportunity will be available to A|W ticket holders free-of-charge during event hours.

Equally exciting is the announcement of the 1985 McLaren MP4/2B powered by the Porsche-TAG turbo engine as guest of honor at Air|Water Driven by Mobil 1. It’s the car that took McLaren to the 1985 Formula One World Championship driven by legends Alain Prost and Niki Lauda. The car was powered by the world-famous 1.5-liter turbocharged V6 that was jointly developed by Porsche and McLaren, with support from TAG (Techniques d’Avant Garde). This was Prost’s first of four famous championships. He dominated the ’85 season, taking five wins to claim the title by 20 points over Michele Alboreto’s Ferrari. With assistance from Niki Lauda, the MP4/2B also won the Constructor’s Championship thanks to six wins from 12 races.

Marketing partners
In other news, Air|Water Driven by Mobil 1 will introduce a number of new participating brands, including Porsche Cars North America for the first time. Other new names include Bilstein and Optima, while long term partners Mobil 1, Pirelli, Meguiar’s, Hagerty, Broad Arrow, and FCP Euro return. Pirelli will be introducing new off-road and hyper sports tires at the show.

Exhibitors
The Exhibitor Hall at Air|Water Driven by Mobil 1 was a new introduction last year and has already doubled in scale for 2025 with more than 45 companies committed. The list of exhibitors is a mouthwatering selection of Porsche aftermarket products, performance and restoration, as well as fashion and accessories suppliers aiming to grab your attention during the course of the day.

Broad Arrow Auction
Broad Arrow returns to for its second annual all-Porsche auction in partnership with Air|Water Driven by Mobil 1. The live auction will take place from 11AM on April 26, allowing all attendees to view or participate. The selection of desirable cars along with sought-after Porsche automobilia will be available for interested parties to view on Friday April 25 from 10AM until 5PM inside The Hangar building at the Air|Water venue.

Last year’s auction was a huge success, surpassing $15.6 million in total sales and reflecting Broad Arrow and Hagerty’s commitment to the Porsche community, helping enthusiasts to protect, buy, sell, and enjoy their cars. The auction house is looking forward to celebrating all things Porsche again and is accepting consignments via broadarrowauctions.com.

Road to Air|Water Driven by Mobil 1
At the time of writing, limited spaces were still available for the second annual Overcrest Road to Air|Water in partnership with Hagerty. The one-of-a-kind driving experience offers participants the opportunity to drive with a group of great cars and people on an epic rally route. Entry details and pricing are available HERE.

Display your car
Open to every kind of street-driven and racing Porsche – both air- and water-cooled – from the earliest 356 to the latest 2025 models, Air|Water invites owners to again display their vehicles.

Unfortunately, the Feature Car option has again sold out, leaving visitors to select the Paddock car display option when purchasing tickets. Displayed in a designated Porsche-only parking area, Paddock allows a more flexible departure time for visitors to leave. Feature Cars must remain on-site and in-position until the show closes and visitors have safely dispersed.

When registering a car, owners are invited to please upload the best photos and full description of your car. This content will be made available to visitors via the Bramo app and individual QR codes to showcase each car, enhancing the experience for everyone.

Please note: each Paddock and Feature Car ticket includes one General Admission ticket for the Driver only. Each Passenger must purchase and present a General Admission ticket for entry.

Owners wishing to participate in Air|Water Driven by Mobil 1 can select their display option and register their vehicle at air-water.com to become part of the annual festival. Children under 12 may enter free with an adult who has purchased a General Admission ticket.

Luftgekühlt
Dedicated exclusively to air-cooled Porsche models, Luftgekühlt 11 is set for October 4 at a location soon to be announced. Following the incredible success of the tenth Anniversary celebration at the Universal Studios Backlot, the Luft team is creating another unforgettable event. More details will be revealed later in the year.

*Please note: Air|Water Driven by Mobil 1 is a private, ticketed event and will remain available while supplies last. Brands and companies wishing to exhibit or partner with Air|Water can use the contact form here: air-water.com/pages/event

STUTTGART (April 4, 2025) – Fifty-five years ago, Richard Attwood and Hans Herrmann won the first of a total of 19 overall victories for Porsche in the 24 Hours of Le Mans. Today, the British-born Attwood celebrates his 85th birthday.

Richard Attwood’s career is characterized by speed, precision and a passion for endurance racing. He celebrates his 85th birthday today. Continue reading

The celebrated French DJ and music producer David Guetta stars in a new campaign by Porsche Middle East and Africa. In the futuristic Mohammed bin Rashid Al Maktoum Solar Park near Dubai, the latest Macan and Taycan models are showcased with dynamic beats and impressive laser effects. Three ‘Making of’ episodes will be released alongside the campaign film. Continue reading

ATLANTA (March 26, 2025) – Porsche stands for dynamic, state-of-the-art technical solutions and the highest possible performance. This applies not only to powertrain and chassis technology, but also to the digital experience the sports car manufacturer offers. With the start of the new model year, the 2026 911, Taycan, Panamera and Cayenne model series will benefit from significant improvements in infotainment technology and an expanded range of new functions. Continue reading

LOS ANGELES (March 19, 2025) – Porsche Cars North America (PCNA) announced today that Porsche Experience Center Los Angeles (PECLA) is expanding its track experiences with the introduction of two new demonstration lap options. These additions bring the number of track experiences available at the PECLA to more than 40. Continue reading

GROSSE POINT, Mich. (March 19, 2025) — Broad Arrow announced today their return to the 2025 edition of Air|Water, marking its second year as the official auction partner for the highly anticipated event. This exclusive, Porsche-only auction reflects Broad Arrow and Hagerty’s continued commitment to the Porsche community, helping enthusiasts buy, sell, and enjoy their Porsches. The sale is set to feature 50 desirable Porsches along with a selection of sought-after Porsche automobilia pieces.

Consignments are now open for interested parties who wish to offer their Porsche at this premier event. Please contact a Broad Arrow car specialists today for additional information.

(March 18, 2025) – For many Porsche enthusiasts, a road trip is that rarest of things – a fleeting few days away from the routine of daily life. But for German couple Christian and Ortrun Hartinger, the road trip is the routine. Having driven extensively around Germany and Europe since they met in 2010, over the past three years the couple have turned their attention to the US, driving more than 100,000 miles there from behind the wheel of their own 911 models. Continue reading

COLUMBIA, Md. (March 18, 2025) – After using a 964-generation Porsche 911 Carrera 4 to educate members with technical articles and videos, Porsche Club of America is now auctioning off the final project, named appropriately Projekt964. Continue reading

ATLANTA (March 14, 2025) – At the start of the new cycling season, Porsche elevates technical excellence and riding fun to a new level with the latest generation of its eBikes. The fifth generation of the eBike Sport impresses with numerous technical updates that expand the range of use for the eBike.

The eBike Cross, eBike Cross Performance, and eBike Cross Performance EXC models offer perfectly tuned components for maximum performance on paved roads and off-road trails. A highlight for 2025 is the color updates for the Cross Performance EXC, featuring original Porsche colors. The color catalog is amended with five new shades, adding an exclusive touch and perfectly reflecting the Porsche lifestyle on two wheels.

Porsche Mobility, Extended
The Porsche eBike Sport has been optimized with numerous updates, significantly expanding the bike’s range of use. It now seamlessly connects with the Cross models, enabling the eBike Sport to excel not only on city rides but also on light trails. The iconic and ultra-light carbon frame, designed by Studio F. A. Porsche and developed in collaboration with Rotwild, remains the centerpiece. New, however, is the Fox Float 34 Performance Elite suspension fork with 120 millimeters of travel, ensuring sensitive responsiveness and control in rough terrain.

The new carbon handlebar-stem unit is particularly torsion-resistant, providing perfect control and an intuitive riding experience at all times. For optimal vision and visibility, a new lighting system has been introduced, featuring the powerful Supernova Starstream X Pro front light (up to 1,000 lumens in high-beam mode) and the Topeak BeSeen rear light mounted on the saddle rail. Electric propulsion continues to be provided by the reliable Shimano EP801 drive unit. Battery capacity varies depending on frame size: size S is equipped with a 504-Wh battery, while sizes M and L feature batteries with a capacity of 630 watt-hours.

Another highlight is the electronic Shimano XT Di2 derailleur with 12 gears, enabling precise and fast shifting. Additionally, the eBike Sport now features new Xentis Mount-X carbon wheels in a 5-spoke design. These are particularly torsion-resistant and, like all carbon components, significantly contribute to weight reduction and a direct riding experience. In frame size M, the eBike Sport now weighs just 21.6 kilograms. The brakes have also been upgraded: the powerful Magura MT7 disc brakes deliver strong breaking power even in challenging conditions. The Porsche eBike Sport is now available in the color Beige.

Additional Original Porsche Colors for the eBike Cross Performance EXC
In addition to the existing seven color options, the Porsche eBike Cross Performance EXC is now available in five new original Porsche colors: Provence, Purple Sky Metallic, Vanadium Grey Metallic, Jet Black Metallic, and Carrara White Metallic.

The color Provence was first introduced in 2024 with the second generation of the Macan, Porsche’s first fully electric SUV, making it a perfect fit for the electric and off-road-oriented use of the eBike Cross Performance EXC. The color Purplesky Metallic highlights the performance character of the model and was recently introduced with the Taycan Turbo GT—the most powerful production model ever built by Porsche, boasting up to 1,100 horsepower¹.

This striking color also graced the Porsche Formula E Team’s cars, the Porsche 99X Electric, starting this season. For 2025, the eBike Cross is now available in Dark Blue Metallic and the eBike Cross Performance in Light Blue Metallic.

The Porsche eBike models are available in three frame sizes (S, M, L) at shop.porsche.com, as well as at selected Porsche Centers and Porsche Design Stores. Detailed information about each model can be found in the technical data sheets.

¹ Test method: https://www.porsche.com/gtr21

ATLANTA (March 13, 2025) – Porsche Cars North America, Inc. (PCNA) and its network of more than 200 dealers earned the number one ranking overall in the J.D. Power 2025 U.S. Customer Service Index Study (CSI) released Thursday. Porsche also earned the top spot in the premium car categories for the second year in a row along with winning Premium Overall and Premium SUV this year. In addition, Porsche has ranked in the top three for CSI for eight consecutive years. Continue reading