WOODCLIFF LAKE, N.J. (June 4, 2026) – MINI USA today announced the launch of “MINI Icon Drops,” a campaign developed with creative agency Goodby Silverstein & Partners (GS&P) that introduces eight new special edition models through a series of unique, timed releases all inspired by sneaker culture. Rather than unveiling the full lineup at once, each model receives its own drop date, its own reveal, and its own moment — exclusive, timed, and designed to be collected. Continue reading
Category: MINI (Page 1 of 6)
WOODCLIFF LAKE, NJ (May 21, 2026) – MINI USA announces the Americas reveal of the new MINI Paul Smith Editions at the iconic Paul Smith flagship store in Los Angeles, California. The debut brought together Sir Paul Smith and Holger Hampf, Head of MINI Design, to celebrate the latest chapter in a collaboration that has spanned nearly three decades of joint design projects. The MINI Paul Smith Edition will be offered in the United States on three internal combustion models: the MINI Cooper 2-Door, the MINI Cooper 4-Door, and the MINI Cooper Convertible. Continue reading
WOODCLIFF LAKE, N.J. (April 27, 2026) – MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2026. This year represents 20 years since the first MTTS in 2026. Held every other year, MINI owners looking to register can visit www.minitakesthestates.com to secure their spot on the tenth running of what has become a legendary event for MINI owners to rally together. Continue reading
WOODCLIFF LAKE, N.J. (April 16, 2026) – MINI USA and the John Cooper Works Race team are preparing for the next competition in the 2026 American Rally Association (ARA) National Championship. The 2026 “Kubota Olympus Rally” will take place on April 17–19, in Shelton, Washington, as a premier event in the ARA National Championship Series. Known for its technical and high-speed stages in the scenic forests of the Olympic Peninsula, this three-day rally features over 200 competitive miles across 18 stages, and 1,250 feet of elevation change. Continue reading
MUNICH/GRAZ (April 15, 2026) – MINI and Austrian design studio Vagabund present a new creative collaboration: two unique one-off vehicles based on the MINI Countryman, both of which set a powerful statement for adventure spirit, community culture and festival lifestyle. Continue reading
MUNICH/MILAN (April 10, 2026) – Presenting A Garden of Curiosity – an immersive installation cocreated by MINI and Paul Smith for the Salone del Mobile. Set in the historic Palazzo Borromeo d’Adda in Milan, A Garden of Curiosity adds yet another highlight to the rich history the collaborators already share. Connected by their British heritage and iconic designs, the two design houses come together to celebrate optimism, curiosity and innovative spirit. The installation combines Paul Smith’s signature use of color with the eye for detail for which MINI is renowned and invites visitors to explore and enjoy the playful world of design. Continue reading
WOODCLIFF LAKE, N.J. (April 8, 2026) – MINI USA announces the MINI Red Line Edition for Model Year 2026. This next special edition model will be available exclusively on the MINI Cooper S 4-Door and is the latest entry in the brand’s ongoing series of limited-run special edition variants. Continue reading
WOODCLIFF LAKE, N.J. (March 19, 2026) – The modern MINI brand marks its 25th anniversary worldwide, celebrating a quarter century of distinctive design, driving excitement, and passionate community around models that now include the MINI Cooper, MINI Cooper S, MINI Countryman, and the MINI Convertible. Continue reading
WOODCLIFF LAKE, N.J. (March 12, 2026) – MINI USA and the John Cooper Works Race team are preparing for the next competition in the 2026 American Rally Association (ARA) National Championship. The 2026 “Rally in the 100 Acre Wood” will take place on March 13–14, in Salem and Potosi, Missouri, as a premier event in the ARA National Championship Series. Known for its high-speed gravel roads and the famous Cattle Guard Jump, this 30th running of the event will feature thirteen stages over 128 competitive miles. Continue reading
WOODCLIFF LAKE, N.J. (February 25, 2026) – Motorsport is deeply rooted in the history of Monte Carlo, and MINI has achieved tremendous success there – particularly in 1965, when the legendary Mini Cooper S, driven by Timo Mäkinen and co-driver Paul Easter took victory at the 1965 Monte Carlo Rally. At the time, the car was praised for its innovative technology, impressive performance, and nimble agility under extreme weather conditions. These are attributes that MINI has been able to replicate and modernize in the new MINI 1965 Victory Edition. This edition makes a stylish statement and maintains typical MINI craftmanship, building on the foundation of MINI’s storied rally history. Continue reading