where people and cars meet
WOODCLIFF LAKE, N.J. (November 10, 2025) – MINI USA today announced the addition of the new 2026 MINI Oxford Edition Countryman S ALL4. This new model expands MINI’s range of value-driven offerings, showcasing the brand’s continued commitment to performance, design, and innovation. Continue reading
LONDON/MUNICH (October 29, 2025) – Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style — but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere on October 29 at Japan Mobility Show in Tokyo. Continue reading
MUNICH (September 2, 2025) – With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars – rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it. Continue reading
SALISBURY, U.K. (August 28, 2025) – When the words ‘Goodwood’ and ‘Mini’ are uttered in the same sentence it can surely mean only one thing; the St. Mary’s Trophy historic touring car races at Goodwood Revival. A brace of 1960s Cooper S racers nipping angrily at the heels of the giant V8 muscle from across the pond. Only this year it will be different, very different. Continue reading
MUNICH (August 6, 2025) – At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world’s largest mobility event. The highlight is the world premiere of two exclusive JCW showcars, created as part of an exciting collaboration. Continue reading
MINI is set to launch Agents of Fun – a cinematic new campaign fronted by actor, producer, and Golden Globe–nominated Jack Lowden, reimagining the car advert as something entirely different: a sharp, espionage-inspired short film with subversive wit and cultural edge. It marks a return to narrative-led advertising – where story drives impact, rules are playfully bent, and the MINI John Cooper Works shares the spotlight as a protagonist in its own right. Continue reading
WOODCLIFF LAKE, N.J. (June 5, 2025) – MINI USA presents its Model Year 2026 (MY 2026) vehicle lineup with updates and additions to trim packages, equipment and pricing. Continue reading
WOODCLIFF LAKE, N.J. (May 22, 2025) – MINI USA is diving into Miami Swim Week, celebrating the iconic brand spirit and the launch of its new models including the MINI Convertible. This year, MINI USA is activating with two high-profile partnerships – one with PARAISO Miami Swim Week, the official organizers of Miami Swim Week, and one with Sports Illustrated Swimsuit, the iconic publication who are also activating at the week-long event. Continue reading
WOODCLIFF LAKE, N.J. (February 20, 2025) – MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup. As the automotive landscape evolves, MINI is proud to lead the charge in a small car renaissance, proving that premium design and innovative features can come in a compact, city-friendly package. Continue reading
Ben Coombs’ ‘Mini6000’ trip saw him drive the self-prepared classic Mini out of a shipping container in Montevideo in Uruguay passing first through the Argentinian central plains to reach Ojos del Salado, the world’s tallest volcano in Chile’s Atacama Desert. Despite having previously traveled the length of the Americas in a TVR Chimera and crossing Africa in a Porsche 944, ‘Mini6000’ was arguably his most challenging adventure to date. Continue reading
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