Category: MINI (Page 1 of 5)

WOODCLIFF LAKE, N.J. (February 25, 2026) – Motorsport is deeply rooted in the history of Monte Carlo, and MINI has achieved tremendous success there – particularly in 1965, when the legendary Mini Cooper S, driven by Timo Mäkinen and co-driver Paul Easter took victory at the 1965 Monte Carlo Rally. At the time, the car was praised for its innovative technology, impressive performance, and nimble agility under extreme weather conditions. These are attributes that MINI has been able to replicate and modernize in the new MINI 1965 Victory Edition. This edition makes a stylish statement and maintains typical MINI craftmanship, building on the foundation of MINI’s storied rally history. Continue reading

WOODCLIFF LAKE, N.J. (February 25, 2026) – MINI USA is revving up for its 20th year with the boldest MINI TAKES THE STATES (MTTS) yet – a trio of long-weekend rallies stretching from the iconic PCH to the legendary Adirondacks to the scenic Florida Keys.  The three state, nine-city adventure will cruise some of the country’s most unforgettable roads in the west, northeast and the south, celebrating MINI’s spirited community that knows how to have fun and motor on in three city-to-city rally events. The three events include: Continue reading

WOODCLIFF LAKE, N.J. (February 3, 2026) – MINI USA announces its factory-backed entry into the full 2026 American Rally Association (ARA) season in collaboration with long-standing partner LAP Motorsports to campaign two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 and an iconic 2-door MINI Cooper S. Continue reading

MUNICH (January 21, 2026) – The new MINI Paul Smith Edition combines MINI´s iconic design with Paul Smith´s famous design language “Classic with a Twist”. This special edition for the entire MINI Cooper family captivates with its unique look. The appearance and details of the vehicles not only showcase Paul Smith´s unmistakable style, but also the playful, optimistic and independent spirit of MINI. Continue reading

WOODCLIFF LAKE, N.J. (November 10, 2025) – MINI USA today announced the addition of the new 2026 MINI Oxford Edition Countryman S ALL4. This new model expands MINI’s range of value-driven offerings, showcasing the brand’s continued commitment to performance, design, and innovation. Continue reading

LONDON/MUNICH (October 29, 2025) – Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style — but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere on October 29 at Japan Mobility Show in Tokyo. Continue reading

MUNICH (September 2, 2025) – With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars – rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it. Continue reading

SALISBURY, U.K. (August 28, 2025) – When the words ‘Goodwood’ and ‘Mini’ are uttered in the same sentence it can surely mean only one thing; the St. Mary’s Trophy historic touring car races at Goodwood Revival. A brace of 1960s Cooper S racers nipping angrily at the heels of the giant V8 muscle from across the pond. Only this year it will be different, very different. Continue reading

MUNICH (August 6, 2025) – At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world’s largest mobility event. The highlight is the world premiere of two exclusive JCW showcars, created as part of an exciting collaboration. Continue reading

MINI is set to launch Agents of Fun – a cinematic new campaign fronted by actor, producer, and Golden Globe–nominated Jack Lowden, reimagining the car advert as something entirely different: a sharp, espionage-inspired short film with subversive wit and cultural edge. It marks a return to narrative-led advertising – where story drives impact, rules are playfully bent, and the MINI John Cooper Works shares the spotlight as a protagonist in its own right. Continue reading