where people and cars meet
WOODCLIFF LAKE, N.J. (August 27, 2026) – Today MINI USA and the John Cooper Works Race team kick off the next competition in the 2026 American Rally Association (ARA) National Championship at the 2026 “ Ojibwe Forest Rally ” August 27-29, in Bemidji, Minnesota. Competitors face fast-paced, twisting roads in the 10,000 Lakes region of the state. Continue reading
MUNICH (August 18, 2026) – When the sun is high in the sky, the days grow longer and the warm rush of air becomes part of every drive, the MINI JCW (John Cooper Works) Convertible shows what it is made for. With the roof open, it turns every journey into a powerful summer experience – especially where winding roads, clear mountain air and impressive panoramas come together. Against the backdrop of the Alps, the open character of the MINI John Cooper Works Convertible comes into its own: dynamic on mountain passes, composed through tight bends and radiant in Sunny Side Yellow against the picturesque alpine landscape. Continue reading
WOODCLIFF LAKE, N.J. (July 17, 2026) – MINI USA and the John Cooper Works Race team are preparing for the next competition in the 2026 American Rally Association (ARA) National Championship. The 2026 “Rally Colorado” will take place July 18–19, in and near Rangely in Rio Blanco County, Colorado, kicking off the second half of the 2026 ARA National Championship Series. Competitors will face fast-paced, twisting roads in the northwest region of the state featuring smooth gravel, clay, and hard-packed dirt. The special stages on the two-day are characterized by constant elevation changes and sweeping turns over the 137 competitive miles. Continue reading
WOODCLIFF LAKE, N.J. (July 9, 2026) – MINI celebrates its iconic origins with the launch of the MINI Cooper Heritage Edition. Since the first classic Mini was built in 1959, the brand has celebrated its place in the automotive world as a true British icon that has transcended technology, efficiency, culture, and fashion. With the MINI Cooper Heritage Edition, the brand celebrates its roots with a design that features the iconic Union Jack in a range of details for a limited run of model based specifically on the MINI Cooper 2-door. Continue reading
Dear America,
Two hundred and fifty years ago, you declared your independence. We took it… remarkably well. Eventually.
Today, MINI USA joins millions in celebrating one of history’s great success stories—the United States of America—and the extraordinary relationship that has grown between two nations once divided by revolution and now united by culture, creativity, commerce, and a shared appreciation for doing things differently. Continue reading
WOODCLIFF LAKE, N.J. (June 4, 2026) – MINI USA today announced the launch of “MINI Icon Drops,” a campaign developed with creative agency Goodby Silverstein & Partners (GS&P) that introduces eight new special edition models through a series of unique, timed releases all inspired by sneaker culture. Rather than unveiling the full lineup at once, each model receives its own drop date, its own reveal, and its own moment — exclusive, timed, and designed to be collected. Continue reading
WOODCLIFF LAKE, NJ (May 21, 2026) – MINI USA announces the Americas reveal of the new MINI Paul Smith Editions at the iconic Paul Smith flagship store in Los Angeles, California. The debut brought together Sir Paul Smith and Holger Hampf, Head of MINI Design, to celebrate the latest chapter in a collaboration that has spanned nearly three decades of joint design projects. The MINI Paul Smith Edition will be offered in the United States on three internal combustion models: the MINI Cooper 2-Door, the MINI Cooper 4-Door, and the MINI Cooper Convertible. Continue reading
WOODCLIFF LAKE, N.J. (April 27, 2026) – MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2026. This year represents 20 years since the first MTTS in 2026. Held every other year, MINI owners looking to register can visit www.minitakesthestates.com to secure their spot on the tenth running of what has become a legendary event for MINI owners to rally together. Continue reading
WOODCLIFF LAKE, N.J. (April 16, 2026) – MINI USA and the John Cooper Works Race team are preparing for the next competition in the 2026 American Rally Association (ARA) National Championship. The 2026 “Kubota Olympus Rally” will take place on April 17–19, in Shelton, Washington, as a premier event in the ARA National Championship Series. Known for its technical and high-speed stages in the scenic forests of the Olympic Peninsula, this three-day rally features over 200 competitive miles across 18 stages, and 1,250 feet of elevation change. Continue reading
MUNICH/GRAZ (April 15, 2026) – MINI and Austrian design studio Vagabund present a new creative collaboration: two unique one-off vehicles based on the MINI Countryman, both of which set a powerful statement for adventure spirit, community culture and festival lifestyle. Continue reading
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