Sant’agat bolognese (December 18, 2023) – Cycling world champion and Lamborghini Urus[1] owner Mathieu van der Poel is no stranger to the power of adrenaline, as the latest Lamborghini video ‘Beyond Speed’ illustrates. As a child, van der Poel was obsessed with his bicycle, riding it every moment he could, which translated into dedication to the sport of cyclocross and an obsession with performance.
“With cyclocross, I became a world champion, I was victorious. I achieved everything I wanted to, and so then I switched to road racing,” says van der Poel. Always a sportsman, committed at the highest level to pushing himself to achieve goals and rewards, cycling fueled his desire for adrenaline. On two wheels he races the cyclocross tracks and the tarmac roads, and like the Lamborghini Urus, he produces the ultimate performance on every terrain.
“Cycling is my life, and the Lamborghini Urus suits my life,” says van der Poel. “It’s my perfect car. It’s about performance but I’ve also allowed myself exclusivity. And because my bicycle goes with me, it’s got the trunk space I need.
“Speed is adrenaline. Of course it’s different on a bike to the Lamborghini. Downhill and sprinting on a bicycle is fast and I have to use all my senses and skills for the different environments, and I love that adrenaline rush, but for sure the Urus Super SUV delivers that too. It’s fast and the way it deals with every challenge and surface is in a different league. The engine is so special, and there’s lots of other features in the car which I love. But it’s more than that: Lamborghini is Italian and has passion and it shows in the Lamborghini Urus.”
Mathieu van der Poel
[1] Fuel consumption and emission values of Urus Performante; Fuel consumption combined: 14,1 l/100km (WLTP); CO2-emissions combined: 320 g/km (WLTP)
SANT’AGATA BOLOGNESE/Miami, Fla. (December 7, 2023) – Automobili Lamborghini proudly presents ‘Lamborghini: 60 Years of Artistry in Motion’ on the occasion of the iconic marque’s anniversary. This exhibition features a selection of artwork commissioned by Lamborghini dealers from across the Americas in celebration of the 60th anniversary of the brand. The artwork on display varies in concept from spray-painted canvas, custom sneakers and a surfboard to steel and bronze sculptures and a customized digital slot machine. Each piece takes as its inspiration the legendary aura of the people and machines that, together, changed the course of automotive history. Continue reading
SANT’AGAT BOLOGNESE (December 4, 2023) – More than 1600 Lamborghinis, coordinated by 100 dealers worldwide. These were the numbers around Automobili Lamborghini’s contribution to Movember, marking the third year in a row. Established in London in 2003, Movember aims to inform and raise funds worldwide for the treatment of certain men’s health issues, including prostate cancer, testicular cancer, mental health and suicide. Continue reading
SANT’AGATA BOLOGNESE (October 26, 2023) – Automobili Lamborghini will be in the spotlight at the 40th edition of the Auto e Moto d’Epoca classic car show from October 26 to 29 and for the first time in Bologna. In the year of its 60th anniversary, the house of Sant’Agata Bolognese has decided to take part in the event, which, starting this year, takes place in the capital of its home province. The Lamborghini Polo Storico stand will showcase two Sant’Agata Bolognese icons: the first Countach LP 400 produced and the body of an Espada currently undergoing restoration, on display as a work in progress. Continue reading
SANT’AGATA BOLOGNESE (16 October 2023) – From now on Lamborghini will have two beating hearts: the overwhelming roar of the V12 and the innovative energy of its electric motors. For the first drive on the road and track Revuelto[1], born in Sant’Agata Bolognese, silently traveled the Bolognese streets of the city center, crossed the hills of Valdobbiadene, continued towards the sinuous mountain paths of Monte Grappa and finished its journey at the Piero Taruffi Vallelunga circuit, near Rome.
On each leg of this journey, the Revuelto convoy in the most representative colors and trims from the extensive range available, emphasized its specific abilities derived from the combination of electric propulsion and combustion engine admirably integrated into a completely new architecture. The first super sports HPEV (high performance electrified vehicle) offers cutting-edge performance: acceleration from 0-100 km/h in only 2.5 seconds and a top speed of more than 350 km/h. These numbers, combined with exceptional dynamism thanks to the introduction of electric torque vectoring and four-wheel drive available in fully electric drive mode, ensure the Revuelto super sports car expresses its amplified qualities both on track and in daily driving.
Lamborghini’s tire partner for Revuelto is Bridgestone, which developed bespoke Potenza Sport tires to enhance the new car’s sporty and high-speed capabilities. A performance combination has also been designed, featuring 265/35 ZR20 on the front axle and the rear 345/30 ZR21 Potenza Sport (tubeless version). To answer Revuelto’s drivers’ needs, custom-designed Bridgestone Blizzak LM005 tires were developed.
[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type approval stage.
SANT’AGATA BOLOGNESE/ALMERIA (October 13, 2023) – Lamborghini Squadra Corse and Iron Lynx continued the development of its SC63 LMDh challenger this week, completing a productive three-day test at the Circuito de Almería in Spain. Continue reading
SANT’AGATA BOLOGNESE (October 3, 2023) – This year Sicily set the stage for Lamborghini Esperienza Giro, where clients from across Europe embarked on an unforgettable journey through vibrant and unique landscapes and breathtaking historical locations. Over four captivating days, clients delved into Sicilian culture and history, from ancient Greek temples to Roman sites, while driving on winding coastal roads facing beautiful crystal waters. Continue reading
Sant’Agata Bolognese/Budapest (September 29, 2023) – Automobili Lamborghini has officially opened its first showroom in Budapest. Owned and operated by Porsche Inter Auto Hungaria, it is designed in line with Lamborghini’s signature corporate identity, underscoring the brand’s commitment to Hungary. Continue reading
SANT’AGATA BOLOGNESE (September 20, 2023) – The Lamborghini Revuelto[1], the company’s all-new hybrid V12 super sports car, has already captured the popular imagination with its combination of design, innovative technology and high performance. Now Automobili Lamborghini celebrates the arrival of the new car by involving one of the world’s greatest photographers, Anton Corbijn.
In a series of exclusive images, the Dutch artist has applied his incomparable eye to the Revuelto’s stunning yet highly efficient form. During a shoot spread over two days in the Dolomite mountains, Corbijn channelled 50 years of experience and vision into a subject he’s less well-known for: an automobile. “Some people call me a music photographer but I’m really not,” he says. “In any case I like to go beyond the area that I’m known for.”
For anyone interested in music, photography or the graphic arts, Anton Corbijn really needs little introduction. Born in the Netherlands in 1955, he is one of the great artists of our time – a photographer, film maker and creative director. He began his career as a music photographer in his homeland before relocating to London in the late Seventies.
Over the last decades, he honed his signature style to such an extent that his work became immediately recognisable. Corbijn is responsible for some of the defining images of artists such as David Bowie, Miles Davis, Joy Division, Gerhard Richter, Marlene Dumas, Bruce Springsteen, Tom Waits, and countless others. But more even than that, he helped establish an entire visual and creative direction for two of the biggest bands in music history, Depeche Mode and U2.
The cover artwork for the latter’s albums The Joshua Tree (1987) and Achtung Baby (1991) are among the most revered of all time, stunning visual representations of the music within. Corbijn is currently working with Depeche Mode on the band’s 2023 world tour. He has also directed a handful of award-winning films, including Control (2007), The American (2010), which starred George Clooney, and A Most Wanted Man (2014) with Philip Seymour Hoffman.
“People say that I have a style, but I always think that style is defined by your inability to do it any other way,” Corbijn says. “I didn’t have an education in photography so I’m just making do with what I have. Technique is low on my list and I can’t say I have mastered anything. You find ways to make something if you don’t have all the possibilities. I learned that from Brian Eno, actually.
“Minimise your choices and then become very inventive with the little things you have left. I photographed black-and-white in the beginning because it was the only thing I could develop myself. Then I found it was stronger than colour in terms of self-expression. With just two lenses and a camera, I will always be able to make a picture.”
Anton Corbijn, photographer
This was an approach Lamborghini was thrilled to embrace when it came to his interpretation of the hugely anticipated Revuelto. With its carbon fibre ‘monofuselage’ and expressive design, the new car represents the apex of Lamborghini’s achievement as the company celebrates its 60th anniversary. The Revuelto is powered by a 6.5-litre V12, aided by three electric motors, to deliver an overall power output of 1,015CV. This is truly the state-of-the-art, as it exists in Sant’Agata Bolognese, and a formidable combination that proved inspiring to Corbijn:
“Lamborghini represents sophistication in cars. It is a beautiful, sophisticated and chic name for any product. We chose the Dolomites to make the car feel like it’s a foreign body in the forest, like an animal raring to go. Nature is fantastic to work in but it’s very difficult because nature is usually so beautiful it takes over. The car balances out the beauty of the forest with the visual power of the car. I’m a Taurus myself, so I appreciate the roots of the Revuelto’s name. The car is a sculpture and yet it moves damn fast.”
For Corbijn, forging a personal connection with the subject is everything. He works fast, he says, and remains true to the values embodied by Lamborghini itself: going beyond, but with bravery and authenticity.
“I try to keep authenticity in my work. It’s really difficult because visuals are very popular and everyone is a photographer now, so it’s difficult to make your mark. But that’s why you should really stick to your own thing. I shoot fast, in a kind of documentary approach. I don’t work in a nine-to-five job so I do my own thing. I’m happy that a lot of people seem to like it, but I would still do it even if that was not the case. My work in the beginning was very brave because nobody really liked it. You have to believe in yourself and keep doing it. Plus, I had no idea what else to do.”
[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type of approval stage.
SANT’AGATA BOLOGNESE (September 19, 2023) – Having successfully established itself across two previous episodes, Beyond: A Lamborghini Podcast is exploring a different kind of feedback for its next instalment. Hosted by Lamborghini Director of Communications Tim Bravo and lifestyle and music broadcaster Giulia Salvi, the focus is on the way sound shapes our relationship with cars.
For this episode, Rouven Mohr, Chief Technical Officer at Automobili Lamborghini, is joined by Charles Deneen, a composer, sound designer and audio director who has a worldwide reputation thanks to his work in video game design and for numerous Hollywood blockbusters. Amongst others, Deneen helped shape the automotive soundtrack for The Fast and the Furious series, the seventh highest-grossing franchise in movie history. Continue reading
