Category: Lamborghini (Page 1 of 14)

SANT’AGATA BOLOGNESE (July 7, 2026) – Automobili Lamborghini celebrated the past, present and future of the brand at the Concours of Elegance Germany 2026, held on July 4–5 at Gut Kaltenbrunn on the shores of Lake Tegernsee. The event marked the German premiere of the new Fenomeno Roadster alongside an exceptional display of Lamborghini’s iconic V12 heritage and latest hybrid models, bringing together collectors, enthusiasts and media in one of Germany’s most prestigious automotive events. Continue reading

SANT’AGATA BOLOGNESE (June 26, 2026) – Automobili Lamborghini has appointed Christian Mastro as Chief Executive Officer of Automobili Lamborghini America, effective July 1. Mastro succeeds Andrea Baldi, who served as CEO of Automobili Lamborghini America since August 2021. Following a period of successful leadership as Interim CEO of Automobili Lamborghini America, Mastro assumes the role on a permanent basis. Based at the company’s regional headquarters in Reston, Virginia, he will lead Lamborghini’s business and operations throughout the Americas as part of the company’s global Marketing and Sales organization, whose strategy is centrally directed from Automobili Lamborghini headquarters in Sant’Agata Bolognese, Italy. Continue reading

SANT’AGATA BOLOGNESE (June 18, 2026) – In 2026, Automobili Lamborghini celebrates a very special anniversary. The Miura, one of the most iconic models from the Sant’Agata Bolognese brand, marks 60 years since its launch. It broke every convention of its time, redefining what a high-performance road car could be, and becoming the symbol of a new category of automobiles to etch its name not only in automotive history but also in the imagination of every enthusiast. Continuing to uphold the Lamborghini Miura as an icon—an expression of tradition blended with innovation—is its presence in the gaming world, which has reinforced its value and carved its heritage into collective memory by featuring in several cult video games, including the Forza and Gran Turismo series. Continue reading

SANT’AGATA BOLOGNESE (June 8, 2026) – Automobili Lamborghini has won the “Red Dot: Best of the Best 2026” award with Fenomeno[^1], the few-off produced in only 29 units that represents the most advanced expression of design and engineering from the Sant’Agata Bolognese-based company. The prestigious accolade, awarded in the Product Design category, honors projects that stand out globally for innovation, quality, and vision. Continue reading

SANT’AGATA BOLOGNESE/SARDINIA (May 26, 2026) – Automobili Lamborghini brought its most elemental driving journey to life with Esperienza Terra Sardegna, an exclusive 2-day luxury and lifestyle moment beyond the road that immersed select group of international guests in the untamed heart of the Mediterranean on board the Lamborghini Urus SE^[1]. Set among granite highlands, coastal panoramas and wild off-road trails, the program blended the hybrid performance of the Super SUV, part of Lamborghini’s fully hybridized product range, with raw nature and diverse terrains, offering a setting where instinct, striking landscapes and different environments came together in perfect harmony. Continue reading

SANT’AGATA BOLOGNESE (May 21, 2026) – Automobili Lamborghini celebrates the twentieth anniversary of Ad Personam, the program that since 2006 has transformed personalization from an aesthetic choice into an integral part of the Lamborghini experience. Created to offer customers new possibilities for self-expression, Ad Personam is now one of the brand’s most representative languages. In fact, 96% of vehicles leaving the factory feature at least one personalized detail, a sign of the growing desire to make every Lamborghini unique. To celebrate this journey, the Sant’Agata Bolognese-based company presents “Azzurro 20 Anniversary Ad Personam”, a new color available for a limited period and inspired by the “Lamé Sky Blu” of the Miura Roadster, bringing into the present a shade linked to one of the most evocative icons in Lamborghini history. Continue reading

SANT’AGATA BOLOGNESE (May 18 2026) – Following its US debut in Dallas in May 2025 and its European stop in Stockholm, Automobili Lamborghini returns to the United States for its third participation at DreamHack, the world’s leading gaming lifestyle festival. This time in Atlanta, the brand further consolidates its presence within the international digital entertainment ecosystem. For this edition, Lamborghini joined the event as Main Automotive Partner, marking another strategic step in its journey at the intersection of performance, innovation and new cultural territories. Continue reading

SANT’AGATA BOLOGNESE (April 27, 2026) – Look through the eyes of professional explorer Mike Horn and see the world a different way. Look through the windshield of the Lamborghini Temerario on road or track and in the South African-born pioneer’s words: decide how to navigate the horizon in front, how to optimize your time. Continue reading

SANT’AGATA BOLOGNESE (April 24, 2026) – At the 2026 edition of the Milano Design Week, Automobili Lamborghini presents the new Urus SE “Tettonero” Capsule, a premium limited collection of 630 units of the Super SUV equipped with a 800 CV hybrid powertrain, showcased through two versions in Viola Pasifae and Verde Mercurius. The Urus SE “Tettonero” Capsule offers the most discerning customers a selection of exclusive liveries, developed by the Lamborghini Centro Stile in collaboration with the Ad Personam Studio, to be paired with never-before-seen interior content, offering the widest range of color combination ever achieved on a Lamborghini Capsule and making the Super SUV the most customizable Urus ever. Continue reading

ROME (April 20, 2026) – Among the timeless architectures of the Italian Capital, the first edition of the Anantara Concorso Roma, La Dolce Vita delle automobili, took place between April 16-19. This was an event that transformed Rome into an international stage dedicated to classic cars, collectors and enthusiasts from all over the world. Continue reading