AUBURN HILLS, Mich. (April 4, 2025) – Orange you glad Jeep^® brand offers such bold exterior paint colors? Today, to mark 4×4 Day, Jeep unveils its newest can’t-miss exterior shade, Joose. 
 
The vibrant shade of orange is available to order now on both the iconic Jeep Wrangler and the industry’s most capable midsize pickup, Jeep Gladiator.

“The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors. A striking shade like Joose lets our customers express their individuality and stand out, whether they’re navigating city streets or conquering the next mountain pass.”

– Bob Broderdorf, CEO, Jeep brand

Joose is just one of a host of bold or limited-edition colors from Jeep brand in recent years, including Mojito! green, High Velocity yellow, Tuscadero pink and the new-for-2025 military olive drab-inspired ’41. 
 
Available to order now on all 2025 Jeep Gladiator and most 2025 Jeep Wrangler and Wrangler 4xe models, Joose is priced at a U.S. MSRP of $895.  

The post Jeep^® Brand Celebrates 4×4 Day with new Limited-edition Joose Color for Wrangler and Gladiator appeared first on moto+match.

AUBURN HILLS, Mich. (February 9, 2025) – Actor Harrison Ford headlined the Jeep® brand’s epic Big Game commercial tonight, Sun., Feb. 9. The spot, which was kept top secret until its reveal during the telecast on Sunday night, features Ford in the two two-minute film “Owner’s Manual.”

Stellantis is the only automaker airing commercials during this year’s Big Game, with appearances from both the Jeep and Ram brands.

The two-minute “Owner’s Manual” film was directed by Academy Award-nominated director James Mangold (“A Complete Unknown,” “Ford v Ferrari,” “Indiana Jones and the Dial of Destiny,” “The Wolverine”).

“Owner’s Manual” was produced by Minted Content in collaboration with Stellantis, bringing together Harrison Ford, James Mangold and Advertising Hall of Fame member and Emmy Award-winning Stellantis Global Chief Marketing Officer Olivier Francois, to craft a film that stands out with its intimate and reflective storytelling.

The Jeep brand’s film stars legendary film actor Harrison Ford speaking to the fact that with all the infinite possibilities that life offers, people, unlike cars, don’t have the advantage of an owner’s manual that can help guide their decisions, so ultimately choose what makes them happy.

Says Ford in the film, “Choose what makes you happy. My friends, my family, my work make me happy. This Jeep (Wrangler 4xe) makes me happy … even though my name is Ford. That’s my owner’s manual. Get out there. Write your own.”

“Together with Harrison Ford and Oscar-nominated director James Mangold, we worked very closely with each other to create an intimate film that would stand out through its quiet nature, very much opposite of what viewers have come to expect from Big Game commercials, but very consistent with many of our past films for the event over the years. The Jeep brand ethos is one steeped in freedom, adventure and passion, born in America, but recognized and lived around the world. And as our 84-year history continues to unfold, we also want to remind our Jeep 4×4 vehicle owners that when they set out for the types of adventures for which our brand is singularly known to inspire, there will be a Jeep for everyone.

“I’m very proud about this in-house creation, a first at Stellantis for a Big Game commercial. It sets a new standard and creates a more meaningful and authentic way to collaborate with the industry’s most respected artists.”

– Olivier Francois, global chief marketing officer, Stellantis 

“I said ‘yes’ to doing this commercial because of the script. It’s a very straightforward communication about life and ends with getting in a Jeep vehicle, that’s the hook. It didn’t require me to reintroduce myself, point to the fact that in my life I’ve been many things and known for specific projects or roles. It’s just a quiet talk from somebody sharing an idea. I love the way it developed.”

– Harrison Ford, actor

“Battle-born and forged in steel in 1941, the Jeep brand has represented freedom and adventure, pushing the limits, taking on the competition and overpowering every obstacle for over 80 years. In this year’s Big Game commercial, the Jeep brand has THE guy who epitomizes adventure both on screen and off. In film, Harrison Ford has overcome the odds and flown from one side of the galaxy to the other all in the name of it, and in real life, he’s known to blaze his own trail. So, yes, Ford knows a thing or two about what the Jeep brand is all about.

“As America’s most patriotic brand for the last 23 years running, it only makes sense for the Jeep brand to continue to be one of the industry’s greatest creative supporters of the Big Game. And there was no greater stage to have Ford admit to America just how happy Jeep makes him.”

– Bob Broderdorf, Jeep brand CEO

“Owner’s Manual” also includes an original score, “Go Anywhere,” written and performed by Sony Music Publishing artist Nathaniel Murphy, specifically for the Jeep brand film.

Also reflected in the two-minute film is the Jeep brand’s long-standing relationship with the USO (United Service Organizations).

As the Jeep brand continues to expand its portfolio offering multi-energy platforms across its iconic 4×4 vehicles, the brand’s first global battery-electric vehicle (BEV), the Jeep Wagoneer S, is launching first in U.S. and Canada and arriving now to Jeep EV-certified U.S. dealers. The 2025 Jeep Wagoneer S Limited has a starting U.S. MSRP of $66,995 (including $1,795 destination) and qualifies for the Inflation Reduction Act retail and lease EV credits.

The brand also recently announced its 2025 Wrangler 4xe Willys ’41 Special Edition, honoring its heritage and celebrating the original, combat-born-and-bred Jeep vehicle – the legendary 1941 Willys MB. The Jeep Wrangler 4xe reigns as America’s No. 1 best-selling plug-in hybrid. 

Back by popular demand, fueled by the enthusiasm of the Jeep community, the brand also recently announced the return of the optional TorqueFlite eight-speed automatic transmission for the 2025 Jeep Wrangler four-door model equipped with the 3.6-liter V-6 engine.

The post Jeep^® Unveils “Owner’s Manual,” a two-minute Film Starring Harrison Ford appeared first on moto+match.

AUBURN HILLS, Mich. (November 19, 2024) – In a salute to the original, battle-tested Jeep^® SUV – the legendary 1941 Willys MB – the Jeep brand proudly introduces the 2025 Jeep Wrangler 4xe Willys ’41 special edition.

“Eight decades after cementing a reputation for all-terrain capability, straightforward design and tough versatility, the spirit of the original Willys MB lives on in everything we do at Jeep brand. The new 2025 Jeep Wrangler 4xe Willys ’41 is a testament to that heritage. It’s a celebration of our past that inspires us, while we keep pushing the boundaries of capability and innovation.”

– Bob Broderdorf, senior vice president and head of Jeep brand North America

The 2025 Wrangler 4xe Willys ’41 also takes cues from the beloved Jeep ’41 concept, which made headlines at the 2022 Easter Jeep Safari. The annual off-road event in Moab, Utah, is a mecca for Jeep enthusiasts and where the brand showcases concept vehicles that push the boundaries of design and capability and inspire future production models.

A Salute to the Past, Built for the Future
The 2025 Jeep Wrangler 4xe Willys ’41 features a new, military olive drab-inspired ’41 exterior paint color, instantly evoking the spirit of the original Willys MB. Exclusive 17-inch aluminum wheels painted in the same hue are wrapped in aggressive 33-inch all-terrain tires.  

The Jeep design team crafted the hood-side WILLYS / 4XE decals to honor the brand’s storied military heritage. Finished in a period-correct Drab Blue, these decals nod to the original factory stenciling mandated by the U.S. Army on Willys MBs during World War II. Jeep designers ensured that the color and style authentically replicate the utilitarian aesthetic of the era, capturing the rugged and functional spirit that defined the original Jeep vehicles and continues to be a hallmark today. Other unique, Army-inspired decals adorn the exterior, further amplifying this special model’s heritage homage.

Inside, Wrangler 4xe Willys ’41 is fitted with a unique interior with tan Heritage cloth seats, an olive drab fabric dashboard insert and a ’41 shifter medallion. Maximizing open-air freedom of choice, available roofs include a body-color hardtop, Sky One-touch powertop roof and a coming, exclusive tan soft-top. Standard features include a rear locker for enhanced traction and front and rear steel bumpers for added off-road protection.

From Go Devil to Green Machine
The class-exclusive, plug-in hybrid Wrangler 4xe is the best-selling PHEV in America three years in a row. Its advanced powertrain perfectly showcases 80-plus years of technical evolution since those original “Go Devil” engines powered the Willys MB.

The class-exclusive 4xe system combines a 2.0-liter turbocharged gas engine, two electric motors and a high-voltage battery pack to deliver 49 miles per gallon equivalent (MPGe), 21 miles of all-electric range and zero range anxiety. The powertrain is part of a global electrification initiative that is transforming 4xe into the new 4×4.

The 2025 Jeep Wrangler 4xe Willys ’41 special edition has a U.S. manufacturer’s suggested retail price (MSRP) of $59,930 (excluding $1,895 destination charge). Orders are now open alongside the rest of the 2025 Jeep Wrangler lineup and will be in Jeep dealer showrooms before the end of the calendar year.

The Genesis of an American Icon
In July 1940, the U.S. military informed automakers that it was looking for a “light reconnaissance vehicle.” It invited 135 manufacturers to bid on production and developed a lengthy specification list for the vehicle, including a 600-lb. load capacity, wheelbase less than 75 inches, height less than 36 inches, a smooth-running engine from 3 to 50 mph, a rectangular-shaped body, four-wheel drive with a two-speed transfer case, fold-down windshield, three bucket seats, blackout and driving lights and a gross vehicle weight below 1,300 lbs.

Three companies, including Jeep’s predecessor, Willys-Overland, answered the call. Each produced prototypes for testing in record time. The Army took possession of these vehicles in November 1940 at Camp Holabird, Maryland. Each of the three designs exceeded the Army’s specification of 1,300 lbs., but the Army soon realized that limit was far too low and raised it for the next round of vehicles.

The Army issued the next round of contracts in March 1941, including an ask for Willys-Overland to build 1,500 examples of its Quad. Further testing and evaluation led to the Army’s selection of the Willys vehicle as the standard. A contract was signed on July 15, 1941, to begin production.

With modifications and improvements, the Willys Quad became the MA and later the MB. But the Army, and the world, came to know it as the Jeep. Some claimed that the name came from the slurring of the letters “GP,” the military abbreviation for “general purpose.” Others say the vehicle was named for a popular character named Eugene the Jeep in the Popeye cartoon strip. Whatever its origin, the name entered into the American lexicon.

Willys-Overland produced almost 360,000 Jeep vehicles at the Toledo, Ohio, plant between October of 1941 and August 1945. WWII reporter Ernie Pyle once said, “It did everything. It went everywhere. Was as faithful as a dog, as strong as a mule, and as agile as a goat. It constantly carried twice what it was designed for and still kept going.”

Willys trademarked the Jeep name and, even before WWII was over, began building the brand’s first civilian model, the CJ-2A.

The post Jeep^{<small>®</small>} Brand Honors its Heritage with 2025 Wrangler 4xe Willys ’41 Special Edition appeared first on moto+match.