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AUBURN HILLS, Mich. (August 20, 2026) – The Jeep® brand unveils the new 2027 Jeep Wrangler Smoky Mountain special edition during the 14th annual Smoky Mountain Invasion in Pigeon Forge, Tennessee. The 10th installment in the Jeep brand’s Twelve 4 Twelve Wrangler series celebrates one of the nation’s largest gatherings of Jeep enthusiasts and the passionate community that continues to define the Jeep brand lifestyle. Continue reading
AUBURN HILLS, Mich. (July 13, 2026) – The Jeep® brand continues its Twelve 4 Twelve series with the return of 2027 Jeep Wrangler Laredo, one of the most recognizable nameplates in the brand’s portfolio. The Wrangler Laredo draws inspiration from the iconic trim that helped shape the brand throughout the 1980s, blending heritage-inspired style with the proven, trail-rated capability of Wrangler Willys. As the ninth release in the yearlong series, Wrangler Laredo honors one of the most memorable chapters in Jeep brand history while charting a new path forward through contemporary execution. Continue reading
In every corner of the world, the seven-slot grille signals that a Jeep® is passing by. A integral part of the brand heritage, yet constantly evolving with each new generation, this unmistakable signature was introduced in 1945 with the CJ‑2A, the first full‑production civilian Jeep. The seven-slot grille has become a signature Jeep design element ever since, echoed in the CJ family, the Wrangler and the current Jeep lineup.
Now, a bold new vision is on the way, heralding the next step in Jeep capability and style. With the new Jeep Avenger something new is taking shape – an evolution of the legendary seven-slot grille, designed to light up every adventure and make compact freedom shine.
AUBURN HILLS, Mich. (March 26, 2026) – The Jeep® brand is gearing up for its annual pilgrimage to Moab, Utah, bringing bold, highly capable concept vehicles to the 60th Easter Jeep Safari, running March 28 through April 5. This year, tens of thousands of enthusiasts can expect fresh ways to experience and engage with the brand’s latest innovations. The brand’s official home base returns to Walker Drug in downtown Moab, where expanded consumer activations, immersive hands-on vehicle interactions and community-focused events will anchor the celebration. Continue reading
AUBURN HILLS, Mich. (March 5, 2026) – The Jeep® brand today celebrates a milestone in its storied history of purpose-built, 4×4 vehicles, marking its 85th anniversary this year. The brand recently kicked off its birthday celebration with the Twelve 4 Twelve product‑drop campaign, beginning with the highly anticipated HEMI®‑powered Jeep Wrangler Moab 392, a comeback driven directly by customer demand. Continue reading
AUBURN HILLS, Mich. (February 19, 2026) – Jeep® brand continues its mission-driven Convoy campaign with the debut of the 2026 Jeep Gladiator Whitecap, a heritage-inspired special edition that celebrates Jeep’s legendary roots through a bold, unmistakable design. Following the stealth-forward Gladiator Shadow Ops, Whitecap adds a modern interpretation to heritage-inspired colorways, honoring more than eight decades of off-road leadership with a timeless two-tone look. Continue reading
AUBURN HILS, Mich. (February 12, 2026) – The Jeep® brand’s yearlong Twelve 4 Twelve celebration rolls on with a thunderous entrance as the fourth exclusive model joins the lineup, the 2026 Jeep Wrangler Willys 392. Blending the soul of the original Willys with the unmistakable growl of a 6.4-liter HEMI® V-8, this limited-edition Wrangler proves that 85 years of off-road leadership can still surprise you and shake the ground beneath you. Continue reading
AUBURN HILLS, Mich. (January 15, 2025) – From the red rocks of Utah to the back roads of Vermont, the unmistakable sound of a HEMI® V-8 is now officially coast to coast. The Jeep® brand announces that orders are now open for the 2026 Jeep Wrangler Moab 392, making the powerful, V-8-powered Wrangler available to enthusiasts in all 50 states, including California, Massachusetts, New York, Oregon, Pennsylvania, Vermont and Washington. Continue reading
AUBURN HILLS, Mich. (January 12, 2026) – The Jeep® brand continues its yearlong Twelve 4 Twelve celebration of 85 years of off-road leadership with the introduction of its third exclusive model, the Jeep Wrangler 85th Anniversary. This special edition pays tribute to the brand’s legendary heritage while delivering modern capability and premium touches designed for adventure. Continue reading
AUBURN HILLS, Mich. (December 12, 2025) – The Jeep® brand continues its bold Twelve 4 Twelve celebration with the reveal of its second exclusive Wrangler buzz model: the Jeep Wrangler Whitecap. Continue reading
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