Category: Jeep®

AUBURN HILLS, Mich. (May 29, 2025) – Today, the Jeep^® brand confirms the all-new Jeep Cherokee is set to arrive in late 2025.

Reimagined from the ground up, the next-generation Jeep Cherokee will redefine North America’s most popular vehicle segment, bringing midsize SUV customers a new, efficient and powerful hybrid propulsion option from Jeep. Continue reading

AUBURN HILLS, Mich. (May 21, 2025) – Jeep® Gladiator, the industry’s only open-air pickup truck, adds increased value bundled with signature Jeep capability with the new Dark Sky edition. As the Jeep brand – recognized as America’s most patriotic brand for the 24th consecutive year – continues to deliver more customer choice, Gladiator Dark Sky is uniquely positioned within the nameplate lineup and within the segment. Continue reading

Auburn Hills, Mich. (May 19, 2025) – The Jeep® brand’s iconic 2020 Super Bowl commercial “Groundhog Day,” starring Bill Murray, captured the title of Best American Ad of the 21st Century, as decided by voters in the Campaign US inaugural Campaign Cup 2025 competition.

From March through mid-May, voters were asked by Campaign US to select their favorite ads from 16 different matchups to determine the winner. The championship round pitted the peripatetic Murray and “Groundhog Day” against the legendary Betty White and the Snickers Super Bowl commercial, “You’re Not You When You’re Hungry.”

“If I had to live one production over and over again, I would have to choose ‘Groundhog Day.’ It was rooted in magic from the very beginning. From serendipitously meeting Bill Murray five years before learning that Groundhog Day fell on Super Bowl Sunday for the second time in 54 years, to the hunt to find him and getting him to say ‘yes’ and bringing with him fellow castmates Bob Doyle and Stephen Tobolowsky, it still feels like a dream. We’re delighted by the recognition from Campaign US and our fans who voted, and we’d like nothing better than to share in the excitement with our star Bill Murray, but we can’t seem to locate him to tell him the good news! But we’re sure he’d be thrilled.”

– Olivier Francois, global chief marketing officer, Stellantis

Francois, whose body of work, including “Groundhog Day” and “Imported from Detroit,” led to his induction into the venerated Advertising Hall of Fame last year, has spoken in interviews about his pursuit of the elusive Murray, infamous for the inability to reach him. Nearly five years after first meeting Murray at a dinner of a mutual friend, and less than two weeks before the airing of the Feb. 2 Super Bowl telecast, Francois and Murray filmed the commercial that has become a classic.

The 60-second “Groundhog Day” television commercial, which aired during Super Bowl LIV on Groundhog Day, Sunday, February 2, 2020, featured Murray reprising his famous role as Phil Connors from the original 1993 film. The commercial put a twist on the original “Groundhog Day” film by featuring the Jeep Gladiator as Phil Connors’ getaway vehicle with the groundhog. The commercial was filmed in Woodstock, Illinois, the same location as the 1993 film.

Super Bowl LIV and Groundhog Day fell on the same day for only the second time in the Super Bowl’s 54-year history

The commercial was an instant hit, winning USA Today’s annual AdMeter competition (beating out 61 other ads). It was also nominated for an Emmy Award for Outstanding Commercial and was the most viewed Super Bowl commercial across social media channels that year.

On the commercial’s last day of production, Murray said on the set, “This is my first commercial. I’m glad I did it with you (Jeep).” Murray then added, “And I’m glad that this is my last commercial, as well.”

The Jeep brand “Groundhog Day” campaign was created in partnership with the award-winning creative agency Highdive.

The Campaign Cup brackets include 32 ads.

AUBURN HILLS, Mich. (April 4, 2025) – Orange you glad Jeep^® brand offers such bold exterior paint colors? Today, to mark 4×4 Day, Jeep unveils its newest can’t-miss exterior shade, Joose. 
 
The vibrant shade of orange is available to order now on both the iconic Jeep Wrangler and the industry’s most capable midsize pickup, Jeep Gladiator. Continue reading

AUBURN HILLS, Mich. (February 9, 2025) – Actor Harrison Ford headlined the Jeep® brand’s epic Big Game commercial tonight, Sun., Feb. 9. The spot, which was kept top secret until its reveal during the telecast on Sunday night, features Ford in the two two-minute film “Owner’s Manual.” Continue reading

AUBURN HILLS, Mich. (November 19, 2024) – In a salute to the original, battle-tested Jeep^® SUV – the legendary 1941 Willys MB – the Jeep brand proudly introduces the 2025 Jeep Wrangler 4xe Willys ’41 special edition.

“Eight decades after cementing a reputation for all-terrain capability, straightforward design and tough versatility, the spirit of the original Willys MB lives on in everything we do at Jeep brand. The new 2025 Jeep Wrangler 4xe Willys ’41 is a testament to that heritage. It’s a celebration of our past that inspires us, while we keep pushing the boundaries of capability and innovation.”

– Bob Broderdorf, senior vice president and head of Jeep brand North America

The 2025 Wrangler 4xe Willys ’41 also takes cues from the beloved Jeep ’41 concept, which made headlines at the 2022 Easter Jeep Safari. The annual off-road event in Moab, Utah, is a mecca for Jeep enthusiasts and where the brand showcases concept vehicles that push the boundaries of design and capability and inspire future production models.

A Salute to the Past, Built for the Future
The 2025 Jeep Wrangler 4xe Willys ’41 features a new, military olive drab-inspired ’41 exterior paint color, instantly evoking the spirit of the original Willys MB. Exclusive 17-inch aluminum wheels painted in the same hue are wrapped in aggressive 33-inch all-terrain tires.  

The Jeep design team crafted the hood-side WILLYS / 4XE decals to honor the brand’s storied military heritage. Finished in a period-correct Drab Blue, these decals nod to the original factory stenciling mandated by the U.S. Army on Willys MBs during World War II. Jeep designers ensured that the color and style authentically replicate the utilitarian aesthetic of the era, capturing the rugged and functional spirit that defined the original Jeep vehicles and continues to be a hallmark today. Other unique, Army-inspired decals adorn the exterior, further amplifying this special model’s heritage homage.

Inside, Wrangler 4xe Willys ’41 is fitted with a unique interior with tan Heritage cloth seats, an olive drab fabric dashboard insert and a ’41 shifter medallion. Maximizing open-air freedom of choice, available roofs include a body-color hardtop, Sky One-touch powertop roof and a coming, exclusive tan soft-top. Standard features include a rear locker for enhanced traction and front and rear steel bumpers for added off-road protection.

From Go Devil to Green Machine
The class-exclusive, plug-in hybrid Wrangler 4xe is the best-selling PHEV in America three years in a row. Its advanced powertrain perfectly showcases 80-plus years of technical evolution since those original “Go Devil” engines powered the Willys MB.

The class-exclusive 4xe system combines a 2.0-liter turbocharged gas engine, two electric motors and a high-voltage battery pack to deliver 49 miles per gallon equivalent (MPGe), 21 miles of all-electric range and zero range anxiety. The powertrain is part of a global electrification initiative that is transforming 4xe into the new 4×4.

The 2025 Jeep Wrangler 4xe Willys ’41 special edition has a U.S. manufacturer’s suggested retail price (MSRP) of $59,930 (excluding $1,895 destination charge). Orders are now open alongside the rest of the 2025 Jeep Wrangler lineup and will be in Jeep dealer showrooms before the end of the calendar year.

The Genesis of an American Icon
In July 1940, the U.S. military informed automakers that it was looking for a “light reconnaissance vehicle.” It invited 135 manufacturers to bid on production and developed a lengthy specification list for the vehicle, including a 600-lb. load capacity, wheelbase less than 75 inches, height less than 36 inches, a smooth-running engine from 3 to 50 mph, a rectangular-shaped body, four-wheel drive with a two-speed transfer case, fold-down windshield, three bucket seats, blackout and driving lights and a gross vehicle weight below 1,300 lbs.

Three companies, including Jeep’s predecessor, Willys-Overland, answered the call. Each produced prototypes for testing in record time. The Army took possession of these vehicles in November 1940 at Camp Holabird, Maryland. Each of the three designs exceeded the Army’s specification of 1,300 lbs., but the Army soon realized that limit was far too low and raised it for the next round of vehicles.

The Army issued the next round of contracts in March 1941, including an ask for Willys-Overland to build 1,500 examples of its Quad. Further testing and evaluation led to the Army’s selection of the Willys vehicle as the standard. A contract was signed on July 15, 1941, to begin production.

With modifications and improvements, the Willys Quad became the MA and later the MB. But the Army, and the world, came to know it as the Jeep. Some claimed that the name came from the slurring of the letters “GP,” the military abbreviation for “general purpose.” Others say the vehicle was named for a popular character named Eugene the Jeep in the Popeye cartoon strip. Whatever its origin, the name entered into the American lexicon.

Willys-Overland produced almost 360,000 Jeep vehicles at the Toledo, Ohio, plant between October of 1941 and August 1945. WWII reporter Ernie Pyle once said, “It did everything. It went everywhere. Was as faithful as a dog, as strong as a mule, and as agile as a goat. It constantly carried twice what it was designed for and still kept going.”

Willys trademarked the Jeep name and, even before WWII was over, began building the brand’s first civilian model, the CJ-2A.