LONDON (March 12, 2026) – INEOS Automotive is going back to its roots for its new ‘Grenadier Origins’ campaign, spearheaded by a film titled: Born in a pub, Built for more. Continue reading
Category: INEOS
LONDON (January 28, 2026) – As it enters its third full year of production, INEOS Automotive has significantly enhanced its award-winning 4X4. For the 2026 model year, the company’s engineers have enhanced the everyday usability and enjoyment of the Grenadier station wagon and Quartermaster pick-up, while maintaining their class-leading capabilities, performance and personality. Continue reading
LONDON (December 8, 2025) – Production of the Grenadier Game Viewer by INEOS Kavango, a bespoke in-house conversion of the Grenadier 4X4, will start in early 2026. Unveiled as a prototype concept at the Goodwood Festival of Speed, Travel Indaba and We Are Africa through 2024, the Grenadier Game Viewer generated enormous interest from game reserves and luxury safari lodges across Sub-Sahara Africa and from ranches and estates in the US, Middle East and South East Asia. Continue reading
LONDON (March 27, 2025) – “We are outraged that the tariff situation with the US has been neglected by the EU.
“President Trump has been very clear on his intention to implement tariffs on the auto industry. He has been asking for fairness and reciprocity and yet European leaders have not come to the table to negotiate a better solution.
“The US government has also been clear about the consequences of non-engagement. This should be a surprise to no-one in the EU, and it could and should have been averted.” Continue reading
LONDON (February 26, 2025) – The INEOS Grenadier and Quartermaster 4X4s will hit the slopes in Aspen, Colorado, on 7-8 March, partnering with The Snow League to drive the first in a season of global events that will redefine the future of winter sports competition. Continue reading
LONDON (June 18, 2024) – INEOS Automotive is launching its first brand advertising campaign Built for More, introducing the award-winning Grenadier 4X4 to a broad global audience with a multi-channel activation across television, print, social, outdoor media and on-demand video streaming. Debuting in the UK, the campaign will have rapid rollout in Germany, North America and Australia, before wider release through online and social media in over 45 markets where the INEOS Grenadier is available. Continue reading
LONDON (May 15, 2024) – INEOS Automotive has launched its first limited edition, the Grenadier 1924, to celebrate the first 100 years of iconic clothing brand Belstaff. Available globally from 26 June 2024, only 1,924 of the vehicles will be produced and each will carry a unique limited edition number and distinctive Belstaff centenary badging. Continue reading