where people and cars meet
Known for bringing Japan’s high end tuner scene to America and beyond in the early 2000s, Bulletproof Automotive has brought a automotive statement to Las Vegas in 2025 with the debut of “BP25” a new build meshing the classic principles of Japanese tuning, brand new parts with top-shelf technology, and a connoisseurs vision to mesh the best of the best into one useable grin-inducing driving experience. Continue reading
The highly-anticipated 2026 Honda Prelude made its North American debut today. The new sports coupe will advance the “joy of driving” for a new generation of buyers, as the first model to pair the award-winning Honda two-motor hybrid-electric powertrain with the high-performance chassis hardware of the iconic Civic Type R. Prelude will offer precise steering, responsive handling and fun-to-drive feel to deliver an engaging grand touring experience, while remaining comfortable for everyday driving. The 2026 Prelude is set to arrive at Honda dealerships nationwide this late fall. Continue reading
TEGERNSEE, Germany (July 30, 2025) – A 2010 Honda CBR 1000RR SC59, built for Formula 1 World Champion Michael Schumacher to use on test days, sold for €64,800 during RM Sotheby’s ‘The Champions – Schumacher and F1 Legends’ sale. Continue reading
Honda Racing Corporation (HRC) will auction the number V805 of RA100E, the last Honda V10 engine raced by Ayrton Senna in the 1990 FIA Formula One World Championship, which was installed in the McLaren Honda MP4/5B. The auction will take place on August 15 in Carmel, California, at the Bonhams Quail Auction. Continue reading
TORRANCE, Calif. (June 2, 2025) – |PRNewswire| Honda will help the world’s greatest athletes pursue their dreams in 2028 as a Founding Partner of the LA28 Olympic and Paralympic Games. Honda, which established its first U.S. operations in Los Angeles in June 1959, will also serve as the Official Automotive Partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games and upcoming Olympic and Paralympic Winter Games Milano Cortina 2026. Continue reading
Honda has revealed a one-of-a-kind year-round camping concept to celebrate 30-years of the CR-V, one of the world’s best-selling compact SUVs. Based on the manufacturer’s first plug-in hybrid model for Europe, the ‘Dream Pod’ has been created to deliver exciting off-grid adventures. Continue reading
TORRENCE, Calif. (April 2, 2025) – A prototype of the Honda 0 SUV made its global public debut today driven by Formula 1 superstar driver Max Verstappen at the Red Bull Showrun x Powered by Honda event in Tokyo, Japan. First seen at the 2025 Consumer Electronics Show (CES), the all-electric SUV, part of the Honda 0 Series, is expected to begin production at the Honda EV Hub in Ohio in 2026. Continue reading
TORRANCE, Calif. (December 17, 2024) – Honda today announced an all-new hybrid-electric Prelude sports coupe will be introduced to the U.S. market late next year, returning one of the brand’s most iconic nameplates to the lineup. The stylish new Prelude will mark the debut of Honda S+ Shift, an innovative new drive mode that further advances Linear Shift Control to deliver maximum levels of driver engagement, in keeping with the heritage of the Prelude line. Continue reading
TORRANCE, Calif. (October 4, 2024) – An emotional new Honda brand campaign debuts today – “Unstoppable Dreams” – led by a sixty-second spot that brings to life the Honda “Challenging Spirit” and the idea that resounding success is often the result of failures. The new Honda brand spot follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen. Continue reading
MONTEREY, Calif. (August 2, 2024) – Honda is celebrating 60 years since its first entry into Formula One competition this summer with its first race-winning F1 machine, the Honda RA272, attending global special events including the 2024 Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca on August 14-17. Renowned for its innovative engineering, the Honda RA272 shocked the world in November 1965, as the first race car of a Japanese automaker to win a Formula 1 Grand Prix, proving Honda engine and chassis technologies were world-class. Continue reading
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