
SAN FRANCISCO (August 20, 2026) – Genesis has unveiled its first full-size electric flagship SUV, the GV90, derived from the 2024 NEOLUN concept. The model emphasizes Genesis’ “Son-nim” hospitality ethos through two main variants: the standard GV90 with conventional doors and the GV90 Neolun featuring the Neolun Arch Gate, which utilizes independently opening hidden B-pillar coach doors and 180-degree motorized swiveling front seats. A 4-seat Executive Suite variant called the GV90 Neolun First Edition offers exclusive two-tone finishes, custom 24-inch wheels, real wood veneer flooring with Korean ondol-inspired radiant heating, and standard wool cashmere trim. Continue reading








