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FOUNTAIN VALLEY, Calif. (November 17, 2025) – Today, Hyundai unveiled teaser sketches of the CRATER Concept extreme off-road show vehicle. CRATER Concept is set to make its global debut during a press conference at AutoMobility LA 2025 in Los Angeles, Calif. on November 20 at 9:45 a.m. PT. Continue reading
IRVINE, Calif. (November 10, 2025) – Today, Kia turned the page to the next chapter of its iconic design narrative with an exclusive look at the reimagined 2027 Kia Telluride. Since its debut six years ago, the Telluride midsize SUV has become a defining success for the brand, lauded for its balance of refined luxury and rugged capability. This deft combination helped Telluride redefine family adventure with inspirational style, resort-level comfort and an unmatched on-road experience. Continue reading
SEOUL (November 6, 2025) – Hyundai Motor Company achieved nine honors at the prestigious Red Dot Award: Brands & Communication Design 2025, including one Best of the Best award for its film project ‘Night Fishing.’ The accolades celebrated the company’s innovation and creativity across diverse design and communication categories: Film and Animation, Advertising, Interior Architecture, Restaurant & Café, Brand, Brands & Communications Design, and Digital Solutions. Continue reading
SEOUL (October 30, 2025) – Hyundai Motor Company is debuting its cutting-edge electric concept vehicle, INSTEROID, in the drift racing game JDM: Japanese Drift Master, redefining the intersection of mobility and gaming culture. Continue reading
IRVINE, Calif. (October 22, 2025) – Suggestive, thought-provoking, captivating, iconic, Kia reveals the first teaser images of the all-new 2027 Telluride SUV ahead of its global debut at the upcoming Los Angeles Auto Show. On November 20, Kia America will pull the covers off one of the most anticipated new vehicles of the year and unveil the second generation of one of the brand’s most successful vehicles in company history. Continue reading
EL SEGUNDO, Calif. (October 10, 2025) – Genesis announced the opening of Genesis Design California, a state-of-the-art design facility located in El Segundo, Calif. This new dedicated design studio furthers the design capabilities in the region and reaffirms its strategy of designing vehicles that meet the tastes and trends of North American consumers. It’s another significant milestone for the growth of the brand, which is celebrating its 10th anniversary this year. Continue reading
FOUNTAIN VALLEY, Calif. (October 2, 2025) – Hyundai Motor America, in collaboration with its agency, Culture Brands, today launched “I See You,” a dynamic new marketing campaign for the all-new 2026 Hyundai Palisade Hybrid. As the latest chapter in the award-winning “OKAY Hyundai” series, this campaign harnesses music, community and memorable moments that celebrate style, joy and culture—with the vehicle at the heart of it all. Continue reading
SEOUL (September 30, 2025) – Genesis today announced that the GV60 Magma, set to become the brand’s first-ever high-performance model, has undergone the last stages of an extensive series of evaluations across some of the world’s most demanding environments, finalizing preparations for its upcoming debut. Continue reading
MUNICH/SEOUL (September 9, 2025) – Hyundai Motor Company has unveiled Concept THREE, its first compact electric vehicle (EV) concept under the IONIQ sub-brand, at IAA Mobility 2025 in Munich. Continue reading
SEOUL/COLOGNE (August 20, 2025) – Hyundai Motor Company is making its debut at gamescom 2025, becoming the first automotive company to claim a solo spot in the ‘Retro & Family Area’ with its self-developed ‘INSTEROID Retro Arcade’ game, which combines vintage gaming charm with automotive innovation. Continue reading
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