
NEW YORK (April 1, 2026) – The Hyundai Boulder Concept sport utility vehicle today made its surprise global debut at the 2026 New York International Auto Show. This SUV design study previews the brand’s first fully-boxed body-on-frame architecture, a new platform confirmed to underpin a production midsize pickup to be delivered by 2030. The Boulder Concept’s stout, ladder-frame-style construction has long been favored by U.S. consumers seeking trucks and SUVs capable of serious off-roading, towing, and hauling. Continue reading








