Category: Genesis/Hyundai/Kia (Page 1 of 2)

FOUNTAIN VALLEY, Calif. (May 29, 2025) – Genesis today announced its partnership with Warner Bros. Discovery Ad Sales as the presenting sponsor of Behind the Look, Max’s first editorially-driven, sponsored companion series to the Max Original series, And Just Like That… The innovative companion series debuts today on Max alongside the premiere of the series for which Genesis also serves as a title sponsor for season 3. Continue reading

NEW YORK (May 9, 2025) – Genesis today unveiled its latest seasonal installation in collaboration with founder and CEO of goop, Gwyneth Paltrow. The Forest Within guides guests through an immersive journey centered around Korean heritage, nature and design located at the brand’s flagship Genesis House space. With a passion fzzor purposeful living and a long-standing commitment to holistic well-being, Paltrow reimagines Genesis House’s Cellar Stage as a restorative and multi-sensory wellness experience. Continue reading

NEW YORK (April 16, 2025) – The New York International Auto Show is pleased to reveal the Genesis X Gran Equator Concept on the floor of the Jacob K. Javits Convention Center. The bold exploration of elegance and adventure designed for those seeking the serenity of nature and the thrill of the unknown is the brand’s first adventure vehicle concept.

“The X Gran Equator Concept is an exercise in harmonizing contrasts—combining elegance with ruggedness, and the spirit of exploration with refined comfort. It represents the orchestration of true off-road competence and uncompromising luxury, designed to enable the discovery of the world’s most breathtaking landscapes.”

– Luc Donckerwolke, Chief Creative Officer of Genesis

GOYANG, Korea (April 3, 2025) – Genesis revealed the X Gran Coupe Concept and the X Gran Convertible Concept for the first time today at the Seoul Mobility Show 2025 in Goyang, Korea, taking yet another step toward redefining automotive luxury and performance. Continue reading

SEOUL (April 1, 2025) – Hyundai Motor Company continues to push the boundaries of automotive design with the unveiling of its visionary design concept car, INSTEROID, today in Seoul, Korea. INSTEROID embodies Hyundai Motor’s bold approach, merging gaming influences with extensive customization to captivate a new generation of drivers. Continue reading

FRANKFURT, Germany (March 27, 2025) – Genesis Magma Racing will be represented on this year’s European Le Mans Series (ELMS) grid in the first step for the team on track.

The #18 Le Mans Prototype 2 (LMP2) car will be shared by Jamie Chadwick and Mathys Jaubert from the team’s Trajectory program, alongside Daniel Juncadella, in an opportunity for all three to learn about Prototype racing. Continue reading

SEOUL, (March 24, 20025) – |Reuters| South Korea’s Hyundai Motor Group is set to announce a $20 billion investment in the United States at the White House on Monday, a U.S. official said.

CNBC reported that the investment would include a $5 billion steel plant in Louisiana and was expected to be announced by President Donald Trump, Hyundai Chairman Euisun Chung and Louisiana Gov. Jeff Landry. Continue reading

SEOUL (March 17, 2025) – Hyundai Motor Company, along with its Robotics LAB, has won 18 prestigious iF Design Awards for 2025, highlighting its dedication to innovative and sustainable design across various sectors. Continue reading

FOUNTAIN VALLEY, Calif. (March 17, 2025) – Today, Hyundai shares details around its SRO racing program and Hyundai N Trophy Cup. The first leg of the 2025 Hyundai N Trophy Cup will be at the TC America (powered by Skip Barber) race, April 24 – 26, at the Circuit of the Americas near Austin, TX. Three additional TC America events are also a part of the Hyundai N Trophy Cup: Sebring, Barber Motorsports Park, and the TC America season finale at Indianapolis Motor Speedway. Continue reading