Category: Bugatti (Page 2 of 9)

MOLSHEIM (May 28, 2026) – In the hands of Bugatti’s world-class design teams, the experience of the unbridled, elemental open-top W16 Mistral becomes profoundly personal through the brand’s Sur Mesure program. The W16 Mistral ‘Le Retour du Jeune Prince’ (The Return of the Young Prince) is one such creation – a one-of-one roadster born from both the customer’s own story and the Bugatti design team’s poetic visualization of it. Shaped around earth, moonlight, stars and inspired by a famous masterpiece of literature, this Bugatti Sur Mesure W16 Mistral has been transformed from an extraordinary hyper sports car into an intimate tribute to imagination, memory and personal expression. Continue reading

MOLSHEIM (May 19, 2026) – At the dawn of the Veyron era, before the evocative 16.4 W16-powered legend would take its place in history as the world’s first hypercar, a small group of pre-series vehicles carried the weight of Bugatti’s most ambitious undertaking. Among them was Chassis 5.1, a discreet yet highly influential instrument in the creation of the Veyron; a car that helped shape its engineering and the experience it would come to deliver to awe-inspired customers. Now, through the meticulous work of Bugatti’s La Maison Pur Sang program, the extraordinary story of this seldom-seen Veyron has been brought together for its discerning new custodian, who presented the car at Villa d’Este 2026. Continue reading

MOLSHEIM (April 30, 2026) – Within the world of Bugatti Sur Mesure, some of the most extraordinary commissions to emerge from the Atelier in Molsheim are those shaped by a close collaboration between the dedicated Bugatti design team and a loyal collector. For one such collector, that special relationship with the brand has now produced four masterpieces united by a single thread: the beauty of the natural world. The W16 Mistral ‘Fly Bug’ is the latest creation in that collection. Continue reading

The visionary through the eyes of Christophe Piochon and Frank Heyl. Few figures in automotive history have reshaped the boundaries of engineering and design as profoundly as Prof. Dr. Ferdinand Karl Piëch. His uncompromising vision gave rise to the Bugatti Veyron, a hypercar conceived to unite extremes, delivering record-breaking performance on the racetrack while remaining refined enough for an evening at the opera. On the occasion of Prof. Dr. Piëch’s birthday, the marque celebrates his unstoppable pursuit of this ambition. Two influential engineering and design minds who worked with him through years of vehicle-development thus now reflect on their journey alongside him, recalling how a vision that challenged the limits of physics became a reality that redefined an entire era of the automobile – staying with them and the marque through to the present day. Continue reading

MOLSHEIM (April 9, 2026) – In the finest fashion houses of Paris, a couturier researches and refines each fabric they use, ultimately creating something entirely singular for every client. Inside Bugatti’s Atelier in Molsheim and Design Studio in Berlin, the same philosophy is at work. The latest episode of Bugatti’s ‘A New Era’ documentary series steps inside the world of customization to reveal how the Color, Material and Finish (CMF) team is redefining what individualization means for the Tourbillon, and for Bugatti itself. Continue reading

MOLSHEIM (March 27, 2026) – The Bugatti W16 Mistral represents the pinnacle of open-top hypercar performance, marking the final chapter of the marque’s legendary W16 era. Through Bugatti’s Sur Mesure program, the roadster surpasses a feat of engineering and becomes a true piece of craftsmanship and a singular work of art. The W16 Mistral ‘Caroline’ stands as an exquisite creation; a heartfelt celebration of family, where individuality is elevated to its most refined form. Continue reading

Bugatti has partnered with Factor Bikes, a high-performance bicycle manufacturer and engineering-first brand, in a groundbreaking collaboration that redefines what is possible at the intersection of automotive engineering and high-performance cycling. Founded in Norfolk, UK by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor Bikes is building the fastest UCI-legal racing bikes in the world. Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance. Continue reading

Each year, the Bugatti Grand Tour brings together owners from around the world to explore extraordinary destinations from behind the wheel of their Bugatti masterpiece. For 8 wondrous days in March 2026, the journey led an exclusive group of esteemed Bugatti owners to the southwestern edge of Africa; a region where striking coastlines, vast wilderness and vibrant culture combine to create one of the most diverse landscapes on Earth. Continue reading

MIAMI (March 6, 2026) – At first light in South Florida, the unmistakable roar of Bugatti’s iconic W16 engine echoed across the asphalt of the Miami International Autodrome – sunlight glinting off exposed carbon fiber as the unmistakable silhouette of Bugatti Bolides lined the pit lane of the Formula 1 arena. Here, where the vibrance of The Magic City meets the precision of world-class racing asphalt, Bugatti invited its Bolide owners to experience ‘Feeling The Track’ – an immersive journey into performance at its most uncompromising. Continue reading