Category: BMW (Page 8 of 13)

MUNICH (January 31, 2024) – When it comes to the premium segment of the midsize class, the number 4 stands for the perfect combination of driving pleasure and elegantly sporty design. These have been hallmark brand values of BMW since its earliest days, and the new BMW 4 Series Coupé and new BMW 4 Series Convertible embody them even more intently than ever. The precisely modified exterior design of the two models underscores their dynamic character and exclusive style. Modern touches and new equipment features bring a premium ambience of renewed sophistication to the interior. Here, the cutting-edge cockpit design, including the BMW Curved Display, provides the ideal stage for the latest evolution of BMW iDrive with QuickSelect, which is based on the new BMW Operating System 8.5. Continue reading

MUNICH/PHOENIX/VERONA (January 18, 2024) – Custom motorcycle visionary Paul Yaffe has raised the bar once again with the revelation of his latest masterpiece, a one-of-a-kind customization of the BMW R 18 Transcontinental. Melding classic hot rod aesthetics with the distinctive BMW essence, this project is a testament to Yaffe’s excellence as a designer. Continue reading

The BMW X2 is the car that first introduced the vehicle concept of a Sports Activity Coupé (SAC) for the premium compact segment. And now the even more distinctive, even sportier and even more forward-looking second generation is taking to the stage. Significantly larger dimensions and a pronounced coupé silhouette clearly showcase in its exterior design the development leap taken by the new BMW X2. The progressive character of the new model is also evident in the fully electric BMW iX2 variant, as well as in a large spread of systems enabling automated driving and parking, and in the innovative digital services laid on by the new BMW iDrive with QuickSelect and BMW Operating System 9. Continue reading

MUNICH (September 8, 2023) – The world premiere of the BMW Vision Neue Klasse marks a new beginning for the BMW brand, one characterized by a completely fresh way of thinking and approach. THE NEUE NEW is the title of the multi-channel campaign accompanying the Bavarian premium carmaker’s ongoing process of transformation. The campaign’s storytelling captures the central areas of action contained within this transformation and brings an unusual angle to the idea of “the new.” Continue reading

MUNICH (September 6, 2023) ― As the countdown continues to the arrival of the Neue Klasse, premium carmaker BMW is carrying out an intense process of transformation. No stone is being left unturned, something new arrives almost every day and from every angle. A major change of perspective has been part of the story; the concept of “new” is itself undergoing a reappraisal. And now the second issue of FREUDE.FOREVER is delving deep into what “new” really means. The latest issue of BMW’s award-winning magazine, again devoted to a single subject, invites a handful of inspirational figures to share how they see “the new” in their lives, their work and their art. Continue reading

“The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalization and circularity. In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.”

Oliver Zipse, Chairman of the Board of Management of BMW AG

MUNICH (September 3, 2023) ― With its latest design concept, the BMW Vision Neue Klasse, the BMW Group is showcasing what the next generation of vehicles from its core BMW brand will look like. The Vision Vehicle, which will be unveiled for the first time in public at the IAA Mobility 2023 International Motor Show in Munich, embodies a clear design language, with expansive surfaces and just a few distinctive lines, that has been pared down to the essentials. This approach accentuates signature features like the BMW kidney grille and the Hofmeister kink of the side window graphic, giving the design even more of a BMW feel. In the interior, the next generation of BMW iDrive guarantees a unique digital user experience that merges real and virtual worlds. Increased use of secondary raw materials, resource-efficient production and a fully-electric drive train with sixth-generation BMW eDrive technology reduces the carbon footprint of the Neue Klasse across the vehicle lifecycle. Continue reading

WOODCLIFF LAKE, NJ (August 8, 2023) – BMW arrives at Monterey Car Week and Legends of the Autobahn fully charged for 2023, armed with an assembly of the latest vehicles that celebrate a Motorsport-bred heritage and look to a sustainable future. Building on the success of the i4 M50 and iX M60 is the latest addition to the electrified M Performance collection: the 590-horsepower 2024 BMW i5 M60 xDrive makes its North American debut simultaneously at the BMW Championship PGA golf tournament in Illinois and at Legends of the Autobahn. Continue reading

MUNICH (July 17, 2023) – For years, the BMW R 18 has been inspiring motorcycle fans all over the world to create fascinating customizing creations. The upcoming BMW Motorrad Customizing Championship is now intended to give due recognition to outstanding creativity and artistic craft relating to the BMW R 18. Continue reading

(July 7, 2023) – Bowers & Wilkins brings its True Sound experience to one of the year’s most eagerly anticipated new cars – the all-electric BMW i5 Sedan. Continue reading

MUNICH (July 3, 2023) – The new BMW Exploro bike series sees the Bavarian carmaker shifting its focus to the pleasure of travel on two wheels across an exceptionally broad spectrum of settings. BMW joined forces with long-established bicycle manufacturer 3T to create three types of bike for myriad use cases. The common thread running through the trio is a unique combination of state-of-the-art technology and progressive design. Customers can choose from a gravel bike, road bike or urbanbike, each of which can also be ordered with an electric motor. Continue reading