Category: BMW (Page 2 of 21)

WOODCLIFF LAKE, N.J./MIRAMAS (September 8, 2026) – The next generation of the BMW 3 Series powered by internal combustion engines (ICE) is entering the final phase of series production development. A technology-open drive system concept is a key feature of the new BMW 3 Series. Alongside the fully electric BMW i3, which celebrated its design premiere in March 2026, will be a line-up of new BMW 3 Series models with four- and six-cylinder engines. These power units are extremely efficient and have 48V mild hybrid technology. Regardless of the drive system architecture employed, all the new BMW 3 Series models build on the tradition of compact BMW sports sedans. In other words, they represent – in customary BMW style – maximum driving pleasure, sporting ability, precise handling, and comfort over long-distance journeys.  Continue reading

WOODCLIFF LAKE, N.J. (August 14, 2026) – BMW arrives at Monterey Car Week 2026 with a full slate of debuts, heritage celebrations, motorsport appearances, and design-led programming across the Monterey Peninsula. From the North American introductions of two visionary concept vehicles to a celebration of 40 years of the BMW M3 and the latest chapter in BMW’s collaboration with fashion and lifestyle brand Kith, BMW will showcase the breadth of its performance, luxury, and design leadership throughout one of the world’s most important automotive gatherings. Continue reading

LONDON (August 5, 2026) – BMW UK has secured two major honors at CAR Magazine’s inaugural Genius Awards, with the all-new BMW i3 Saloon crowned overall Car of the Year in its first major industry award win. The BMW iX3 added to the success by claiming the Electric Vehicle (EV) of the Year award. The 2026 Genius Awards represent the first time in CAR’s 64-year history that the publication has ranked the best cars on sale in the UK. Continue reading

MUNICH (July 28, 2026) – “Spider-Man™: Brand New Day”, the latest installment in one of the world’s most successful film franchises, will be released exclusively in cinemas on 31 July 2026. Key parts are played by the new BMW iX3, the first Neue Klasse model, and the BMW 5 Series Sedan. Both vehicles are not only visible, but woven into the plot of the new film, enabling them to connect with a global fan base. The partnership underlines the BMW commitment to combining innovation, technology and cultural relevance. Continue reading

MUNICH (July 17, 2026) – BMW is expanding its digital customer communications by making its vehicle configurator available directly via OpenAI’s ChatGPT. Using the BMW plugin in ChatGPT, customers can now engage in a natural conversation to configure their dream car. The plugin combines the dialogue capabilities of generative AI with the BMW product and configuration knowledge base, and is available on both mobile devices and desktop computers. Continue reading

MUNICH (July 15, 2026) – The launch of AREA M marks the beginning of a new era of performance experiences. Memmingen joins Maisach as a new location; at the same time, AREA M restructures the portfolio and creates a more international focus. This includes a redesigned website with an Experience Finder that makes it easy for both existing fans and new visitors to find what they are looking for with just a few clicks. Gamified activities expand the portfolio. The “Games of Drift,” for example, exclusively available in Memmingen, use a specially modified M2 Drift vehicle to enable exhilarating customer experiences. Participants compete against each other and can track their standing via a live scoreboard on the website. The nine top-ranked drivers will enter the final on October 17, where they can compete for prizes. Specially designed events like “M Starter,” the “Ice Pro Experience” in Arjeplog, Sweden, and the “M Snow Active” aimed at performance-oriented women attract new target groups. Continue reading

DINGOLFING (July 1, 2026) – BMW’s new 7 Series Sedan began production today at BMW Group Plant Dingolfing — the first time Neue Klasse innovations have appeared in an established production model. Plant Director Christoph Schröder called it proof of Dingolfing’s strength: blending advanced industrial manufacturing with hands-on craftsmanship. BMW plans to roll out Neue Klasse tech across 40 models by the end of 2027. Continue reading

SPARTANBURG, S.C. (June 30, 2026) – BMW today unveiled a new “Home of X” sculpture outside the BMW Zentrum in South Carolina, creating a bold new landmark that celebrates Plant Spartanburg’s role as the global home of BMW X Sports Utility Vehicles and serves as a lasting symbol of BMW’s commitment to South Carolina and the United States. Continue reading

SPARTANBURG, S.C. (June 30, 2026) – The new BMW X5 writes another chapter in its trailblazing story. The fifth generation impresses with technical innovations, a striking new design, and the integration of forward-looking technologies from the Neue Klasse. This underscores its exceptional status and reinforces its leading position in a segment it originally created. Continue reading