Category: BMW (Page 1 of 17)

WOODCLIFF LAKE, N.J. (February 12, 2026) – Following its brand activation in early January 2026, BMW ALPINA is presenting itself as an exclusive new brand under the custodianship of the BMW Group. The brand embodies an exceptional balance of supreme ride comfort and high performance. The new badge design complements the recently revealed wordmark, collectively defining the brand’s contemporary iconography. BMW ALPINA automobiles will be manufactured in BMW Group plants that have been comprehensively enabled to meet the high standards expected of this new and exclusive brand.  Continue reading

MUNICH/DOHA (February 3, 2026) – BMW has been a global partner of Art Basel for over two decades, supporting visionary artistic voices across its shows. To mark the inaugural edition of Art Basel Qatar, taking place from 3 to 7 February 2026, and as part of the BMW Art Car World Tour, BMW will present David Hockney’s BMW Art Car (1995) in Doha, alongside an opening reception at the BMW Lounge, celebrating the enduring dialogue between contemporary art, innovation and mobility. Continue reading

MUNICH/PARIS (January 21, 2026) – The BMW Art Car World Tour, a celebration of the fusion between art and automotive innovation, marked the 50th anniversary of the BMW Art Car Collection in 2025 with an extraordinary journey across five continents. Featuring over 45 stops in more than 30 countries, the tor captivated hundreds of thousands of visitors with its iconic collection of 20 BMW Art Cars, each a masterpiece created by some of the world’s most renowned artists. As the curtain falls on a remarkable year, the tor is set to continue its ambitious trajectory in 2026, beginning with a spectacular exhibition at Rétromobile in Paris. Continue reading

MUNICH (January 14, 2026) – BMW M’s high-performance vehicles will soon deliver the ‘Ultimate Driving Machine’ experience in electric form. From 2027, the BMW M Neue Klasse will usher in a new era in the high-performance vehicle segment and, for the first time, bring BMW M’s motto, “Born on the racetrack. Made for the streets. Core of a passionate community”, to life with a fully electric drivetrain. Continue reading

MUNICH (November 26, 2025) – The all-new BMW iX3 has been crowned Top Gear Magazine’s 2026 Car of the Year. The prestigious accolade was presented to the first Neue Klasse model at the publication’s annual awards ceremony, which celebrates the best cars launched over the past twelve months. Continue reading

WOODCLIFF LAKE, N.J. (November 25, 2025) – Since its introduction in 2002, the BMW Z4 Roadster has been thrilling enthusiasts with its unique combination of classic proportions, a purist driving experience, and sporty dynamics. Today, BMW announces the Z4 Final Edition – a special Z4 M40i commemorating the end of production of the iconic 2-seat Roadster. The Z4 Final Edition will be characterized by its exclusive BMW Individual paint, unique interior accents, and commemorative badging on the door sill plates. Continue reading

WOODCLIFF LAKE, N.J. (November 17, 2025) – In July of 1975 at Olympic Stadium in Munich, the world was introduced to the very first BMW 3 Series. The 3 Series has since become the byword for ‘sports sedan’ and has embodied the very soul of BMW for five decades. Today, BMW marks this anniversary with a special, limited-edition 3 Series: the 2026 BMW M340i xDrive 50 Jahre Edition. The 50 Jahre Edition pays homage to 3 Series that came before with distinctive BMW Individual paint finishes taken from five previous generations. Inside, one of three tones of Extended Merino Leather – available on a 3 Series model for the first time in the US – is coordinated with the chosen paint color. An M Performance exhaust system and carbon fiber rear spoiler further distinguish the 50 Jahre Edition. Continue reading

SANTA MONICA, Calif. (November 11, 2025) – In celebration of a half-century of innovation in the U.S., the BMW Group today hosted an exclusive media program at its renowned Designworks studio in Santa Monica. The event, led by Head of BMW Group Design, Adrian van Hooydonk, offered a rare glimpse into the creative consultancy’s future-shaping vision, rooted in American ingenuity and the dynamic spirit of Southern California. Continue reading

MUNICH (October 24, 2025) – On September 3, 2025, during a ceremonial event at the Vatican, a specially customized BMW R 18 Transcontinental was presented to Pope Leo XIV. for blessing and signing on the motorcycle. Continue reading

WOODCLIFF LAKE, N.J. (October 18, 2025) – After eight grueling days across 1,700 miles of unforgiving desert terrain, the BMW X5 has taken first place in the 2025 Rebelle Rally Bone Stock category and second place overall in the X-Cross category for all-wheel-drive vehicles. The team’s exceptional performance demonstrates the true grit and versatility of BMW’s best-selling model, which was expertly guided by BMW of North America Product Manager Rebecca Dalski. Continue reading