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MUNICH (September 10, 2026) – The Nürburgring officially opened on June 18, 1927. To mark the 100th anniversary of the Nürburgring in 2027, BMW M and BMW Motorrad are introducing the joint anniversary edition: “100 Years Nürburgring.” The lineup includes six BMW M automobiles and three BMW Motorrad M motorcycles, paying tribute to a venue that represents driving dynamics, precision, and performance like no other. Continue reading
WOODCLIFF LAKE, N.J./MIRAMAS (September 8, 2026) – The next generation of the BMW 3 Series powered by internal combustion engines (ICE) is entering the final phase of series production development. A technology-open drive system concept is a key feature of the new BMW 3 Series. Alongside the fully electric BMW i3, which celebrated its design premiere in March 2026, will be a line-up of new BMW 3 Series models with four- and six-cylinder engines. These power units are extremely efficient and have 48V mild hybrid technology. Regardless of the drive system architecture employed, all the new BMW 3 Series models build on the tradition of compact BMW sports sedans. In other words, they represent – in customary BMW style – maximum driving pleasure, sporting ability, precise handling, and comfort over long-distance journeys. Continue reading
WOODCLIFF LAKE, N.J. (August 14, 2026) – BMW arrives at Monterey Car Week 2026 with a full slate of debuts, heritage celebrations, motorsport appearances, and design-led programming across the Monterey Peninsula. From the North American introductions of two visionary concept vehicles to a celebration of 40 years of the BMW M3 and the latest chapter in BMW’s collaboration with fashion and lifestyle brand Kith, BMW will showcase the breadth of its performance, luxury, and design leadership throughout one of the world’s most important automotive gatherings. Continue reading
LONDON (August 5, 2026) – BMW UK has secured two major honors at CAR Magazine’s inaugural Genius Awards, with the all-new BMW i3 Saloon crowned overall Car of the Year in its first major industry award win. The BMW iX3 added to the success by claiming the Electric Vehicle (EV) of the Year award. The 2026 Genius Awards represent the first time in CAR’s 64-year history that the publication has ranked the best cars on sale in the UK. Continue reading
MUNICH (July 28, 2026) – For the first time ever, all BMW Art Cars are brought together in one place: with the exhibition “BMW ART CARS – 20 ARTISTS, 50 YEARS OF INNOVATION. REUNITED AT BMW WELT,” BMW is presenting the complete series of “rolling sculptures” in Munich from July 29 to August 31, 2026, honoring the collection’s 50th anniversary. The opening today, Tuesday, July 28, 2026, also marks the conclusion of the BMW Art Car World Tour, which has showcased the collection at venues in over 30 countries worldwide. A particular highlight of the exhibition is Olafur Eliasson’s “BMW H2R Project,” which, since its world premiere in 2007, has only been presented to the public as a complete installation on three occasions. In Munich, the exhibition is also being promoted in the city through a poster campaign featuring the color-coded photo series of the BMW Art Cars by photographer René Staud. Continue reading
MUNICH (July 28, 2026) – “Spider-Man™: Brand New Day”, the latest installment in one of the world’s most successful film franchises, will be released exclusively in cinemas on 31 July 2026. Key parts are played by the new BMW iX3, the first Neue Klasse model, and the BMW 5 Series Sedan. Both vehicles are not only visible, but woven into the plot of the new film, enabling them to connect with a global fan base. The partnership underlines the BMW commitment to combining innovation, technology and cultural relevance. Continue reading
MUNICH (July 17, 2026) – BMW is expanding its digital customer communications by making its vehicle configurator available directly via OpenAI’s ChatGPT. Using the BMW plugin in ChatGPT, customers can now engage in a natural conversation to configure their dream car. The plugin combines the dialogue capabilities of generative AI with the BMW product and configuration knowledge base, and is available on both mobile devices and desktop computers. Continue reading
MUNICH (July 15, 2026) – The launch of AREA M marks the beginning of a new era of performance experiences. Memmingen joins Maisach as a new location; at the same time, AREA M restructures the portfolio and creates a more international focus. This includes a redesigned website with an Experience Finder that makes it easy for both existing fans and new visitors to find what they are looking for with just a few clicks. Gamified activities expand the portfolio. The “Games of Drift,” for example, exclusively available in Memmingen, use a specially modified M2 Drift vehicle to enable exhilarating customer experiences. Participants compete against each other and can track their standing via a live scoreboard on the website. The nine top-ranked drivers will enter the final on October 17, where they can compete for prizes. Specially designed events like “M Starter,” the “Ice Pro Experience” in Arjeplog, Sweden, and the “M Snow Active” aimed at performance-oriented women attract new target groups. Continue reading
DINGOLFING (July 1, 2026) – BMW’s new 7 Series Sedan began production today at BMW Group Plant Dingolfing — the first time Neue Klasse innovations have appeared in an established production model. Plant Director Christoph Schröder called it proof of Dingolfing’s strength: blending advanced industrial manufacturing with hands-on craftsmanship. BMW plans to roll out Neue Klasse tech across 40 models by the end of 2027. Continue reading
SPARTANBURG, S.C. (June 30, 2026) – BMW today unveiled a new “Home of X” sculpture outside the BMW Zentrum in South Carolina, creating a bold new landmark that celebrates Plant Spartanburg’s role as the global home of BMW X Sports Utility Vehicles and serves as a lasting symbol of BMW’s commitment to South Carolina and the United States. Continue reading
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