MUNICH (June 11, 2026) – The BMW M Concept Neue Klasse celebrates its world premiere at the 24 Hours of Le Mans. It showcases the new BMW M design language and sets a clear signal for the brand’s all-electric future. The future BMW M product portfolio combines expressive design, high performance and innovative materials. Continue reading
MUNICH (June 3. 2026) – With its combination of extremely agile handling, M-typical performance and compact dimensions, the BMW M2 embodies unadulterated driving pleasure in its ultimate expression. The new BMW M2 with M xDrive sees BMW M GmbH expanding the breadth of the M2 model line-up. Here, the all-wheel-drive system M xDrive will be available for the compact high-performance sports car for the first time. M xDrive splits the power developed by the 353 kW/480 hp six-cylinder in-line engine with BMW M TwinPower Turbo technology between the front and rear axles according to the situation at hand. Also in play is the Active M Differential, which distributes drive fully variably between the rear wheels as required, maximising traction and delivering the driving dynamics normally associated with a rear-wheel drive model. Continue reading
MUNICH (May 22, 2026) – To mark the 40th anniversary of the BMW M3 E30, the LEGO Group and the BMW Group have come together to extend their collaboration with a special project. For the first time in their history, the two companies have teamed up to co‑create a unique LEGO® Speed Champions BMW M3 E30 kit with a livery jointly designed by BMW Group and LEGO Group design teams. Continue reading
WOODCLIFF LAKE, N.J. (May 18, 2026) – BMW M is marking the close of the M3’s sixth generation with a special, limited-edition model built for maximum driver involvement. The 2027 BMW M3 CS Handschalter pairs the lightweight construction and track-ready chassis tuning of BMW CS models with the added engagement of a 6-speed manual transmission and rear-wheel drive. Continue reading
WOODCLIFF LAKE/CERNOBBIO (May 15, 2026) – Revealed at the 2026 Concorso d’Eleganza Villa d’Este, the Vision BMW ALPINA is a design study that heralds a new chapter for a brand defined by extreme capability, sophistication, and the mastery of both performance and comfort. Continue reading
WOODCLIFF LAKE, N.J. (April 22, 2026) – BMW today unveiled the 2027 BMW 7 Series, the seventh generation of its flagship sedan and the first luxury model with technologies from the Neue Klasse. The 2027 BMW 7 Series debuts with four variants at launch: the all-electric i7 50 xDrive and i7 60 xDrive, and the combustion-powered 740 and 740 xDrive. A plug-in hybrid 750e xDrive follows in Q1 2027, and later a V8-powered M Performance model. Global production begins July 2026 at BMW Group Plant Dingolfing in Lower Bavaria. Continue reading
WOODCLIFF LAKE, N.J. (April 21, 2026) – Tomorrow, BMW will take over Vanderbilt Hall at Grand Central Terminal in the heart of New York City for the world premiere of the new BMW 7 Series. It’s one of the brand’s most significant and important reveals in a generation, staged inside one of the most recognized landmarks on earth. Continue reading
NEW YORK/MUNICH (April 1, 2026) – An international jury of 98 motoring journalists has awarded the BMW iX3 not one but two titles. The first Neue Klasse model was named the 2026 “World Car of the Year”, beating out competitors across all powertrain categories. In addition, the BMW iX3 won the 2026 “World Electric Vehicle” accolade. During extensive test drives, the model impressed the jury with its outstanding performance and driving dynamics, as well as its standout technology features. For the BMW Group, this marks the tenth and eleventh title wins at the prestigious World Car Awards. Earlier, on 26 February, Oliver Zipse, Chairman of the Board of Management of BMW AG, was named “World Car Person of the Year” for 2026. Continue reading
MUNICH (March 31, 2026) – The BMW Museum opened its doors to more than 847,000 guests last year – a new record. Highlights included the arrival of the exhibition “Belle Macchine. Italian Automotive Design at BMW” and the “50 Years of BMW Art Cars and the BMW 3 Series” special exhibition, which was replaced by a 50th anniversary celebration for the BMW 6 Series. Since the market launch of its founding father in spring 1976, the 6 Series has grown into a trailblazing design classic. And the original car can still claim the longest production run of any BMW model series – at 13 years. The new exhibition, which explores every aspect of the car fondly known as the “sharknose”, will be open to visitors in the BMW Museum’s Rotunda until the end of January 2027. It is accompanied by a “floating” body-only model of the 6 Series outside the Museum building and by a selection of cars in the Art Car Gallery and the permanent exhibition’s “car tower”. Continue reading
MUNICH (March 30, 2026) – What began as a global digital collaboration is now coming full circle on the racetrack: Following its successful launch in Rocket League and Fortnite in late 2025, the BMW M4 GT3 EVO in the distinctive design of “BLEACH”, one of the world’s biggest animated TV series, will now compete in real-world motorsport. In close collaboration with “BLEACH”, Epic Games and Team Studie from Japan, the car will be entered in the GT World Challenge Asia powered by AWS during the 2026 season. In addition, the project will also appear at the prestigious Suzuka 1000KM, part of the Intercontinental GT Challenge (IGTC). Continue reading