WOODCLIFF LAKE, N.J. (June 11, 2025) – Two become one: the BMW XM portfolio is sharpening its focus, now offering just a single model; the BMW XM Label. Continue reading
Category: BMW (Page 1 of 14)
BRATISLAVA (May 30, 2025) – Marking a decade of collaboration between BMW Slovakia and the Danubiana Meulensteen Art Museum, the BMW Art Car World Tour 2025 has arrived in Bratislava with a compelling exhibition. From May 27 to June 1, 2025, the Danubiana Meulensteen Art Museum will host “The Private Collection by BMW”, offering a rare opportunity to explore the intersection of artistic vision and engineering excellence through three iconic BMW Art Cars. Continue reading
MUNICH (May 28, 2025) – On 7 June, the “Belle Macchine. Italian Automotive Design at BMW” exhibition will open its doors at the BMW Museum. With its famed sense for timeless aesthetics, Italy has set standards in fashion, interior and product design for as long as anyone can remember. And Italian designers have also left an enduring mark on the automotive world. This exhibition explores the influence of Italian design at BMW and provides a fascinating retrospective on the evolution of coachbuilding and body design over the past few decades. Continue reading
MUNICH/CERNOBBIO (May 28, 2025) – The new version of this special edition offers the ultimate in driving pleasure – both as a track tool and in day-to-day use. Like the BMW M2 Racing, which is based on the chassis from the latest-generation M2, the BMW M2 CS will be manufactured at BMW Group Plant San Luis Potosí in Mexico. As has become familiar with other special-edition models from BMW M GmbH, the BMW M2 CS will be produced in limited numbers. The key sales markets are the USA, Germany and China. The market launch will begin in late summer 2025. The BMW M2 CS will be priced at € 115,000 in Germany. Continue reading
MUNICH/CERNOBBIO (May 25, 2025) – The magical backdrop of Lake Como provided the setting for unforgettable days at this year’s edition of the Concorso d’Eleganza Villa d’Este, the world’s most prestigious and traditional classic-car event. From 23th to 25th May, the magnificent grounds of the Hotel Villa d’Este brought together a fabulous variety of vehicles competing in eight irresistibly appealing classes. The event captivated the numerous visitors and was widely covered by the international press, finally being crowned by the presentation to a radiant winner. Continue reading
WOODCLIFF LAKE/CERNOBBIO (May 23, 2025) – At the Concorso d’Eleganza Villa d’Este 2025, the renowned celebration of historic vehicles on the shores of Lake Como in Italy, BMW is presenting an exclusive new concept car that will subsequently be made available for purchase in a small series. Continue reading
The official communication launch of the vehicle, including all technical data, will take place on May 27, 2025 at 6:01 p.m. EDT
MUNICH (May 19, 2025) – At the 24 Hours of Nürburgring (GER) on 21st/22nd June 2025, the BMW M2 Racing will complete its final major endurance test before the sales launch, with a high-profile driver lineup. Belgian drivers Ugo de Wilde and Charles Weerts, along with German driver Jens Klingmann – who has been involved in the testing and development of the vehicle from the very beginning – will take the wheel as a trio of BMW M works drivers in the cockpit of the new entry-level model from BMW M Motorsport. They will be joined by experienced Nürburgring racer and motorsport journalist Michael Bräutigam (GER). The car will be fielded by FK Performance Motorsport. Continue reading
MUNICH (May 5, 2025) – For BMW, joy is a statement – about sheer driving pleasure, and the conscious enjoyment of life. Joy is as much a motivator as it is a promise. Most of all, it is a powerful feeling that creates an optimistic view of what lies ahead. For the first time, this joy can now also be experienced through the sense of smell, with the two new BMW fragrances AMBERNESS and BERGAMOOD.
“The new BMW fragrances AMBERNESS and BERGAMOOD convey the hallmark BMW joy in a new way. Like the BMW brand, they are immersive, inviting and expressive. As daily companions, they make a special statement that customers can identify with, and that emphasises the emotional aspect of the BMW brand.”
– Stefan Karch, Head of BMW Lifestyle & Licensing
“Developing AMBERNESS and BERGAMOOD was an exciting challenge. BMW has shaped the automotive world and Mavive stands for pushing boundaries within the fragrance industry. The synergy arising from this collaboration resulted in two new fragrances and a unique sensory experience.”
– Marco Vidal, CEO of Mavive S.p.A.
Fresh and invigorating, sensual and calm, or a combination of both
The new BMW fragrances deliberately transcend gender boundaries and will smell equally gorgeous on everyone. Both eaux de parfum work as standalone scents or develop very special and highly individual fragrance experiences when combined and/or applied in different concentrations. Mavive goes beyond using the highest-quality ingredients to create an experience of joy and turn it into an everyday companion. It uses EmotiWaves™, developed by dsm-firmenich, a company specialising in fragrances and flavours. This technology is grounded in leading-edge, patented and certified neuroscientific findings. It uses natural ingredients to influence and amplify emotions.
AMBERNESS offers a sensual experience that conveys tranquillity and a feeling of beauty. French clary sage and Guatemalan cardamom provide an earthy accord that is followed by Italian bergamot and Egyptian geranium. Madagascar vanilla, Indonesian patchouli and Haitian vetiver create an enchanting allure.
BERGAMOOD has a fresh and invigorating effect. The top note rings with the scents of Italian bergamot and mandarin, enriched with pink pepper. Lavender and petitgrain leave a lasting impression. Liquidambar and musk round off the fragrance, for a lively and stimulating effect.
The bottle shape evokes the iconic BMW Headquarters building in Munich
The bottles for BERGAMOOD and AMBERNESS have a minimalist design. They are made of transparent glass, and their cylindrical shape evokes the iconic BMW Headquarters building in Munich. The black cap of each bottle is embossed with the BMW logo. The round rim and the metal finish of the cap make the bottle look particularly sophisticated. The label with its white background uses a similarly bold design.
BMW is committed to the climate goals of the Paris Agreement and implements strict requirements down to the last detail. The new fragrances are no exception. They meet the highest quality and sustainability standards and contain only natural and sustainable ingredients. Even the high-quality box is made from FSC‑certified paper.
Mavive has been creating fragrances for 120 years
The new scents were created in close collaboration with Mavive, a company owned by the Vidal family, which has been developing fragrances for over 120 years. Today, Mavive has a presence in more than 90 countries. The two BMW scents were created by world-renowned perfumers Frank Voelkl and Alexandra Monet.
The new BMW fragrances AMBERNESS and BERGAMOOD will be available in selected perfumeries as well as in the BMW Lifestyle Online Shop and at selected BMW dealerships from May.
SPARTANBURG, S.C. (April 30, 2025) – BMW Manufacturing is celebrating a historic milestone this month as the seven millionth BMW rolled off the assembly line in Spartanburg, SC. To commemorate this special event, associates assembled a truly exceptional vehicle – a BMW ALPINA XB7 painted ALPINA Green Metallic and powered by a 4.4-liter BMW ALPINA Bi-Turbo V8, 32-valve engine, producing an impressive 631 horsepower. Due to its significance, this vehicle will remain at the factory and become part of the BMW historic collection. Continue reading