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INGOLSTADT (March 20, 2026) – Italian chic made in Ingolstadt: the Audi 100 Coupé S, which went into production in the fall of 1970, is the star of the latest book from Edition Audi Tradition. In the comprehensive history – titled ”Audi 100 Coupé S” – author Dirk-Michael Conradt tells the story of this elegant automobile, revealing countless fascinating facts and exploring how the sports coupé helped shape the image of the brand with the four rings. Continue reading
INGOLSTADT (March 10, 2026) – To celebrate the 50-year anniversary of the legendary five cylinder engine, Audi Sport is unveiling an exclusive special-edition model: the RS 3 competition limited. With 750 examples to be built, it stands for a five-decade-long success story from the brand with four rings. Its inline five makes the brawny compact unique in its segment, combining extraordinary performance with an unmistakable sound. When driven, the RS 3 competition limited lives up to its sporting pedigree thanks to a coilover suspension and a stiffer rear stabilizer. Visually, extra carbon elements leave no doubt about its credentials. Combined with the exclusive interior, the special edition evokes pure emotion. Continue reading
MARRAKESH (March 3, 2026) – Following a successful world premiere, the Audi RS 5 has now shown off its dynamic driving in real-world conditions during its first drive in Morocco. On the Circuit de Marrakech and the winding roads of the Atlas Mountains, the first high-performance plug-in hybrid from Audi Sport showed what it’s made of: uncompromising performance, precision, and electrified athleticism that breaks the mold. Continue reading
Audi is proud to announce a new three-year partnership with Silverstone which will see the luxury automotive manufacturer become the Official Car Partner of Silverstone from 2026. Continue reading
INGOLSTADT (February 19, 2025) – The new Audi RS 5 is Audi Sport’s first high-performance plug-in hybrid (PHEV) – with real RS DNA and the highly-tuned hybrid-technology to match. Whether carving canyons, running highway marathons, or gliding through town on electric power – the RS 5 masters any situation with agility and impressive precision. It covers an extremely wide spread of driving dynamics – from comfortable every-day companion to potent performer. For the first time at Audi Sport, the powertrain pairs a 2.9-liter twin-turbo V6 outputting 503 hp and a 130 kW electric motor. They are joined by bespoke RS sport suspension with twin-valve shock absorbers and a completely new quattro drivetrain with Dynamic Torque Control, enabling electromechanical torque vectoring at the rear as a world first. The new center differential has a preload to always remain partially locked, managing longitudinal torque distribution. Transverse torque distribution at the rear is provided by a new differential that can shift torque between the wheels in milliseconds. The result: exceptionally agile, composed, and effortless driving. Continue reading
INGOLSTADT/HINWIL/HERZOGENAURACH (February 18, 2026) – Audi will be entering Formula 1 with its own factory team starting in March. Just in time for the debut in the pinnacle of motorsport, fans will be able to express their enthusiasm and support for the team in style. The inaugural adidas x Audi Revolut F1 Team collection for team and fans is available in stores starting February 19. Continue reading
RESTON, Va. (February 6, 2026) – The Audi A5 and S3 have both received MotorWeek 2026 Drivers’ Choice Awards (DCA). The all-new Audi A5 has been honored with the MotorWeek DCA for Best Luxury Car, while the Audi S3 has been honored with the MotorWeek DCA for Best Sport Sedan. The award-winning Audi A5 sees significant technology and feature upgrades for model year 2026, while the added power, chassis upgrades, and advanced RS 3-based rear differential added to the Audi S3 for model year 2025 continues to set performance/value benchmarks for the brand. Continue reading
INGOLSTADT (January 23, 2026) – Audi Tradition kicks off the 2026 event season with three highlights on a single weekend: at the end of January, the Bremen Classic Motorshow, the F.A.T. Ice Race in Zell am See, and the Concours event “The I.C.E.” in St. Moritz are on the schedule. The Audi museum mobile in Ingolstadt, Germany, welcomes visitors to International Museum Day on May 17 and Night of the Museums on September 12. Regular updates and additional information on all events at which Audi Tradition showcases the history of the four rings and their historic brands are available in the Audi Tradition app. Continue reading
INGOLSTADT/HINWIL/BERLIN (January 21, 2026) – A historic moment for the four rings: Audi Revolut F1 Team was officially unveiled in Berlin on Tuesday evening. Nearly 400 guests witnessed the first public appearance of the Audi factory Formula 1 team at the Kraftwerk event location in the center of the German capital. Continue reading
RESTON, Va. (December 16, 2025) – The all-new 2025 A6 Sportback e-tron as well as the all-new 2025 Audi Q5 and Q5 Sportback (for models produced after July 2025) have all earned the 2025 TOP SAFETY PICK+ award, the highest accolade from the Insurance Institute for Highway Safety (IIHS). Seven Audi models have now received the 2025 IIHS TOP SAFETY PICK+ award, the most of any luxury brand. Joining the Audi A5, Q7, Q6 e-tron, and Q6 Sportback e-tron, the two Audi Q5 SUVs and A6 Sportback e-tron electric sedan each earned this distinction by meeting new 2025 criteria focused on rear-passenger safety during the IIHS moderate-overlap front collision test. Both of the new Audi platforms – Premium Platform Combustion (PPC) for combustion offerings including the Q5 lineup; and Premium Platform Electric (PPE) which underpins electric vehicles including the A6 Sportback e-tron – add this respected third-party acknowledgement to their extensive list of standard and available safety-enhancing features. Continue reading
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