Category: Audi (Page 1 of 8)

RESTON, Va. (February 6, 2026) – The Audi A5 and S3 have both received MotorWeek 2026 Drivers’ Choice Awards (DCA). The all-new Audi A5 has been honored with the MotorWeek DCA for Best Luxury Car, while the Audi S3 has been honored with the MotorWeek DCA for Best Sport Sedan. The award-winning Audi A5 sees significant technology and feature upgrades for model year 2026, while the added power, chassis upgrades, and advanced RS 3-based rear differential added to the Audi S3 for model year 2025 continues to set performance/value benchmarks for the brand. Continue reading

INGOLSTADT (January 23, 2026) – Audi Tradition kicks off the 2026 event season with three highlights on a single weekend: at the end of January, the Bremen Classic Motorshow, the F.A.T. Ice Race in Zell am See, and the Concours event “The I.C.E.” in St. Moritz are on the schedule. The Audi museum mobile in Ingolstadt, Germany, welcomes visitors to International Museum Day on May 17 and Night of the Museums on September 12. Regular updates and additional information on all events at which Audi Tradition showcases the history of the four rings and their historic brands are available in the Audi Tradition app. Continue reading

INGOLSTADT/HINWIL/BERLIN (January 21, 2026) – A historic moment for the four rings: Audi Revolut F1 Team was officially unveiled in Berlin on Tuesday evening. Nearly 400 guests witnessed the first public appearance of the Audi factory Formula 1 team at the Kraftwerk event location in the center of the German capital. Continue reading

RESTON, Va. (December 16, 2025) – The all-new 2025 A6 Sportback e-tron as well as the all-new 2025 Audi Q5 and Q5 Sportback (for models produced after July 2025) have all earned the 2025 TOP SAFETY PICK+ award, the highest accolade from the Insurance Institute for Highway Safety (IIHS). Seven Audi models have now received the 2025 IIHS TOP SAFETY PICK+ award, the most of any luxury brand. Joining the Audi A5, Q7, Q6 e-tron, and Q6 Sportback e-tron, the two Audi Q5 SUVs and A6 Sportback e-tron electric sedan each earned this distinction by meeting new 2025 criteria focused on rear-passenger safety during the IIHS moderate-overlap front collision test. Both of the new Audi platforms – Premium Platform Combustion (PPC) for combustion offerings including the Q5 lineup; and Premium Platform Electric (PPE) which underpins electric vehicles including the A6 Sportback e-tron – add this respected third-party acknowledgement to their extensive list of standard and available safety-enhancing features. Continue reading

Audi will enter Formula 1 in 2026, competing at the pinnacle of motorsport. To mark the occasion, Audi Tradition is looking back at the origins of Grand Prix racing in a special exhibition titled “Legends of Grand Prix.” From December 16, 2025, until the start of the new Formula 1 season on March 8, 2026, the Audi museum mobile will display fascinating racing cars from more than 100 years of history, including the winning car from the very first Grand Prix race, Michael Schumacher’s first Formula 1 car, and the legendary Silver Arrows: the Auto Union Grand Prix racing cars Type A, Type C, and Type D. Continue reading

INGOLSTADT/HINWIL (December 15, 2025) – The Audi Revolut F1 Team has unveiled its official name, logo, and announced that its global launch will take place in Berlin on January 20, 2026. This milestone marks a significant step for the Audi Revolut F1 Team toward joining the Formula One World Championship in 2026. The team name and logo unite Audi F1 and global fintech Revolut, following the confirmation of the title partnership in July 2025. Continue reading

INGOLSTADT (December 3, 2025) – Audi will celebrate a very special anniversary in 2026: 50 years of the five-cylinder engine. The brand with the four rings first introduced this engine in 1976 in the second-generation Audi 100. This was followed by upgrades and new developments with turbocharging, exhaust gas purification, and four-valve technology, rally engines, and five-cylinder diesel engines. Currently, the 2.5 TFSI in the Audi RS 3* continues the great tradition of five-cylinder engines. Continue reading

INGOLSTADT (October 20, 2025) – The Audi Concept C represents the future of Audi. With its unmistakable design language, it offers a preview of future models and a new interior experience. It is the first manifestation of the new design philosophy and embodies the four principles of clarity, emotional appeal, technical excellence, and intelligent design. And thanks to its road approval, these qualities can be experienced from behind the wheel. Continue reading

RESTON, Va./ ASPEN, Colo. (September 30, 2025) – Audi of America and Aspen One proudly announce the expansion of their 19-year partnership to include the entire Limelight Hotels portfolio. The partnership now includes Limelight Aspen, Limelight Snowmass, Limelight Ketchum, Limelight Denver, the new Limelight Boulder, which opened in August, and Limelight Mammoth, scheduled to debut in December. Each property will offer guests exclusive access to the Audi Experience Program, a signature amenity offering across the larger Limelight Hotels portfolio. Continue reading

RESTON, Va. (September 29, 2025) – Audi has launched the second generation of its limited-edition enduro-style electric pedal assist mountain bike. The Audi eMTB 2.0 powered by Fantic, is available now through Audi Genuine Accessories. Continue reading