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PARIS (October 6, 2026) – Alpine will unveil a new concept car, code-named PS1, at the Paris Motor Show on Monday, October 12, at 9:20 a.m. CEST (3:20 a.m. EDT), with a live stream for fans worldwide. PS1 stands for “Projet Spécial 1.” It is the first car in the special-projects pillar of Alpine’s three-part product strategy. The other two pillars are “Extraordinary Everyday,” the volume models driving the brand’s growth, and “Icons,” led by the A110. Continue reading
DIEPPE (September 28, 2026) – For only the third time in Alpine’s 71-year history, the brand’s icon is about to be renewed. As with each of its generations, the future A110 must be an expression of its time. It will be built on the all-new APP (Alpine Performance Platform), unveiled this spring during Renault Group’s FutuREady plan presentation. In July, a development mule named Alpine A110 FUTURE ran in front of the public at the prestigious Goodwood Festival of Speed, under bodywork based on the current model, simply stretched to accommodate the new dimensions of the APP platform. As for the design of the future Alpine A110, the third of its name, it is now being evoked through a sculpture: a true artistic vision of Alpine designers’ interpretation of tomorrow’s A110. Continue reading
PARIS (May 27, 2026) – Gucci announces today a partnership with Alpine Formula One Team − the first time a luxury fashion house serves as title partner of a team competing at the pinnacle of motorsport, Formula One. From the 2027 FIA Formula One World Championship, the team will race as ‘Gucci Racing Alpine Formula One Team’ and compete in Gucci colors. Driven by mutual ambition and shared values, the collaboration introduces Gucci Racing – a new business and experiential platform built around the values of performance, precision, discipline, and excellence at the intersection of luxury and sport. The partnership with Alpine Formula One Team is its first territory of expression. Gucci Racing comes to life through a dedicated logo, featuring the House’s iconic interlocking G alongside the Gucci Racing wordmark. Continue reading
PARIS (January 22, 2026) – Alpine Cars, the French sports premium brand, will attend the Retromobile classic event from January 28th to February 1st 2026. Founded on the 22nd of June 1955, the brand is still celebrating its 70-year anniversary. Its most iconic model, the Alpine A110 Berlinette, was chosen for the rebirth of the brand in the 21st century. The 2026 Retromobile classic event will be a celebration of the A110 with a trio of special cars on display. Continue reading
DIEPPE (November 10, 2025) – After its first dynamic appearances at the Goodwood Festival of Speed and Rallye Mont-Blanc Morzine, the A290 Rallye underwent a baptism of fire, eagerly awaited by all observers. Continue reading
When he stepped out of one his creations after a swift run through mountains roads, Alpine founder Jean Rédélé had a habit of saying: ‘I had a lot of fun’. This notion of driving pleasure has become a strong through line for the Alpine teams ever since. Continue reading
DIEPPE (May 27, 2025) – A single obsession drove the creation of the Alpine A390: driving pleasure.
Alpine’s all-new sport fastback embodies the brand’s DNA and the exhilarating driving experience of the A110 with added versatility. It can be summed up as follows: a racing car in a suit. Continue reading
DIEPPE (May 19, 2025) – The IDÉA Association will again welcome Alpine enthusiasts from 30 May to 1 June in Dieppe for an unprecedented gathering to mark Alpine’s 70th anniversary in the hometown of its founder, Jean Rédélé. Continue reading
DIEPPE (March 20, 2025) – Alpine has taken on the most prestigious manufacturers since 2018 with the A110 GT4. Based on the production model to build on its intrinsic qualities, including compactness, lightness and optimal weight distribution, the car designed and developed by Signatech Automobiles quickly established itself, including a historic success in the GT4 International Cup in Bahrain. Continue reading
DIEPPE (February 26, 2025) – To celebrate its 70th anniversary in 2025, the Alpine brand is updating its A110 range with two new models: the A110 R 70 and A110 GTS. From early May 2025, customers can visit the Alpine Network to order the new A110. The launch of this new range marks the start of the last 12 months to order the current A110 model. Continue reading
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