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Category: Alpine (Page 1 of 2)

Gucci Enters Formula One as Title Partner with Alpine

PARIS (May 27, 2026) – Gucci announces today a partnership with Alpine Formula One Team − the first time a luxury fashion house serves as title partner of a team competing at the pinnacle of motorsport, Formula One. From the 2027 FIA Formula One World Championship, the team will race as ‘Gucci Racing Alpine Formula One Team’ and compete in Gucci colors. Driven by mutual ambition and shared values, the collaboration introduces Gucci Racing – a new business and experiential platform built around the values of performance, precision, discipline, and excellence at the intersection of luxury and sport. The partnership with Alpine Formula One Team is its first territory of expression. Gucci Racing comes to life through a dedicated logo, featuring the House’s iconic interlocking G alongside the Gucci Racing wordmark. Continue reading

Trio of Iconic Alpine A110 models Star at Retromobile Classic

PARIS (January 22, 2026) – Alpine Cars, the French sports premium brand, will attend the Retromobile classic event from January 28th to February 1st 2026. Founded on the 22nd of June 1955, the brand is still celebrating its 70-year anniversary. Its most iconic model, the Alpine A110 Berlinette, was chosen for the rebirth of the brand in the 21st century. The 2026 Retromobile classic event will be a celebration of the A110 with a trio of special cars on display. Continue reading

Alpine Launches the A110 GT4+

DIEPPE (March 20, 2025) – Alpine has taken on the most prestigious manufacturers since 2018 with the A110 GT4. Based on the production model to build on its intrinsic qualities, including compactness, lightness and optimal weight distribution, the car designed and developed by Signatech Automobiles quickly established itself, including a historic success in the GT4 International Cup in Bahrain. Continue reading

Alpine to Celebrate its 70th Anniversary with a Limited Edition A110 R 70 and a Revamp of its A110 Range

DIEPPE (February 26, 2025) – To celebrate its 70th anniversary in 2025, the Alpine brand is updating its A110 range with two new models: the A110 R 70 and A110 GTS. From early May 2025, customers can visit the Alpine Network to order the new A110. The launch of this new range marks the start of the last 12 months to order the current A110 model. Continue reading

Alpine Launches La Piste Bleue, its first Experience Center at Le Mans

DIEPPE/LE MANS (December 13, 2024) – Alpine is setting up in the city of the 24 Hours of Le Mans by opening a new project that will enable visitors to live the brand full experience: its first experience center, La Piste Bleue Alpine. From today, everyone can discover the Alpine universe and test drive the A290 and the entire A110 range on the legendary Bugatti circuit to experience a driving sensation like no other. Continue reading

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