
PARIS (May 27, 2026) – Gucci announces today a partnership with Alpine Formula One Team − the first time a luxury fashion house serves as title partner of a team competing at the pinnacle of motorsport, Formula One. From the 2027 FIA Formula One World Championship, the team will race as ‘Gucci Racing Alpine Formula One Team’ and compete in Gucci colors. Driven by mutual ambition and shared values, the collaboration introduces Gucci Racing – a new business and experiential platform built around the values of performance, precision, discipline, and excellence at the intersection of luxury and sport. The partnership with Alpine Formula One Team is its first territory of expression. Gucci Racing comes to life through a dedicated logo, featuring the House’s iconic interlocking G alongside the Gucci Racing wordmark. Continue reading







