CARMEL, Calif. (February 18, 2026) – Broad Arrow, driven by Hagerty, is thrilled to announce that it has entered into a multi-year partnership with The Quail, A Motorsports Gathering, to become the official auction partner for the world-renowned motorsports and luxury lifestyle event. The partnership represents a significant step in Broad Arrow’s evolution as one of the premier collector car auction companies, as it continues to build a world-class roster of some of the most exclusive and exciting auction venues.

Broad Arrow will host a two-day auction at The Quail Golf Club on Thursday, August 13 and Friday, August 14, with the latter taking place during the 23rd edition of The Quail, A Motorsports Gathering. The auction is expected to assemble approximately 175 of the market’s most sought-after collector cars for sale, from pre- and post-war classics to motorsport icons, the rarest supercars, emerging modern collectibles, and more. The new agreement supports The Quail’s long‑term vision of expanding its auction platform and elevating results for consignors and collectors, while offering visitors an expanded array of opportunities to connect with the finest automotive experiences.

The Quail, A Motorsports Gathering will include more than a dozen vehicle debuts from top OEMs and designers, a curated display of hundreds of rare and unique vehicles, as well as world-class cuisine and entertainment. Four celebrated classes will take center stage at this year’s event: The 100th Anniversary of Route 66, The Lamborghini Diablo, The Legacy of Japanese GTs and The Ferrari F40. In addition to world‑class vehicles, guests will enjoy a lavish garden‑party experience, brought to life with The Peninsula’s world‑renowned hospitality, including themed gourmet food pavilions, exceptional libations, a special‑guest Fireside Chat series, live entertainment and delightful surprises.

“It’s an absolute honor for Broad Arrow to announce this exceptional partnership with The Quail. The partnership represents a collaboration between two best-in-class organizations focused on exceptional hospitality, celebration of automobiles, and a shared vision for the future of the hobby.

“We held our first-ever auction four years ago at the Monterey Jet Center in August 2022. Spending our company’s formative years at such a dynamic location alongside the thrill of Motorlux was an exceptional experience. As we continued our rapid growth, it became clear we were outgrowing the space. The Quail, A Motorsports Gathering, is considered by many to be the highlight of Monterey Car Week. Since its founding in 2003, The Quail has evolved from a small enthusiast meet into one of the most influential luxury car events in the world. Broad Arrow has also quickly evolved from a start-up in 2021 to one of the top players in the industry, and we very much look forward to seeing how this new partnership will elevate the experience for driving enthusiasts and collectors during the world-renowned Monterey Car Week.”

– Kenneth Ahn, President of Broad Arrow

“We’re thrilled to welcome Broad Arrow as our official auction partner in 2026. Broad Arrow’s experienced team, premium car selections and strategic growth align perfectly with the continued evolution of our events. We look forward to bringing world-class auctions to our patrons for years to come.”

– Kai Lermen, Senior Vice President of Peninsula Signature Events

Through a relentless commitment to integrity, elevation of the client experience, and high-quality collector cars with a decided focus on what today’s most active collectors are looking for, Broad Arrow has become the fastest growing auction house in its segment. Founded in 2021 by a team of seasoned industry veterans, Broad Arrow helped clients buy, sell, and finance, more than $624 million in total transaction value across Auctions, Private Sales, and Capital in 2025. This represents 97 percent growth over 2024 results for the Broad Arrow team ($316 million total in 2024). In 2025, Broad Arrow Auctions sold $257 million in total sales across eight live auctions—including three debut sales in Europe across Italy, Belgium, and Switzerland. The company achieved an overall sell-through rate of 88 percent for 949 lots sold (642 cars, 307 memorabilia lots), setting no fewer than 11 world record auction prices along the way. Bidders came from 52 countries, with the number of registered bidders increasing significantly across recurring auction events.

Broad Arrow will continue to be highly integrated with Motorlux, driven by Hagerty, the iconic celebration at the beginning of Monterey Car Week, taking place Wednesday, August 12. Broad Arrow representatives will preview select auction and private sale offerings and assist clients interested in registering to bid for the company’s auction at The Quail. Motorlux will once again feature Michelin-starred cuisine, 100-point wines and a curated display of world-class automobiles and aircraft at the Monterey Jet Center. All Motorlux guests will continue to receive complimentary auction access.

Consignments are now being welcomed for the 2026 Broad Arrow Quail Auction. Interested parties are invited to speak with a Broad Arrow car specialist via broadarrowauctions.com or by emailing info@broadarrowauctions.com or by calling +1-313-312-0780.