TURIN (September 1, 2026) – Alfa Romeo will be participating—as the Official Car—in the Genoa International Boat Show, scheduled for October 1 through 6, 2026. One of the top three boat shows in the world in terms of industrial importance and international positioning, the event returns to the Levante Waterfront—the new exhibition center designed by Renzo Piano—with six days dedicated to innovation, design, and a passion for the sea. Throughout the event, the Alfa Romeo lineup will take its place both as the official fleet for an exclusive courtesy service and with static displays in the show’s spaces.
The partnership between Alfa Romeo and the Genoa International Boat Show speaks the language of the Italian spirit—that vocation for excellence in design, attention to detail, and the pursuit of performance that has brought automakers and shipyards together in this country for generations. Alfa Romeo is therefore taking its entire 2026 lineup—the Junior, Tonale, Giulia, and Stelvio—to the show to stand for an all-Italian way of understanding the relationship between technology and the road, or the sea. After all, the Alfa Romeo lineup is built around profound, consistent values, such as driving pleasure, attention to form, and the pursuit of technical perfection. These values are shared by the boat show and make it natural for two worlds to meet, united by the same ambition to excel in their respective sectors.
Now in its 66th year, the Genoa International Boat Show aims to break its own exceptional records from 2025: 125,000 visitors, over 1,000 boats on display, 100 new products with 90 world premieres, 45 countries represented, and a schedule of over 130 events and conferences. These figures tell the story of a global event that serves as a benchmark for the entire boating supply chain, partly due to its multispecialist formula—split into the five formats Yacht & Superyacht, Boating Discovery, Sailing World, TechTrade, and Living the Sea—designed to bring together exhibitors, buyers, and enthusiasts from all over the world.
Its presence at the boat show forms part of a broader program that positions Alfa Romeo as a leading name for 2026 and 2027 at some of the most important award ceremonies—including the Design Innovation Award and Sailor of the Year—and at meetings organized by Confindustria Nautica, such as the SATEC Convention and the Members’ Assembly. All this confirms the brand’s commitment to affirming its values that lie at the heart of the Italian production system, in line with the identity of Alfa Romeo, which embodies an idea of the Italian spirit consisting of ingenuity, beauty, and a profound connection with this country and its excellence.
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