AUBURN HILLS, Mich. (June 24, 2025) – Alfa Romeo’s connection with its fans has always stood apart in the international automotive world. Throughout its first 115 years, this deep, authentic and inimitable bond has united passion with technical excellence, creating a truly global community.

To mark this significant milestone, Alfa Romeo has organized two symbolic initiatives: a major event held on Sunday, June 22 at the Alfa Romeo Historical Museum in Arese and a moving video that pays tribute to the first six months of an extraordinary year filled with prestigious projects and partnerships.

A special year, a collective celebration
On the 115th anniversary of its founding, Alfa Romeo looks back on some of the most meaningful moments from an extraordinary year for the brand. Though diverse, these moments are all united by a single idea that encapsulates passion, excellence and Italian identity. The company also celebrates the commercial achievements of 2025, particularly Junior, which has achieved over 42,000 orders since its launch.

The visual narrative opens with a tribute to the new 33 Stradale, the centerpiece of a prestigious publication titled “Alfa Romeo 33 Stradale.” Entirely created by the Alfa Romeo team, the book explores the genesis of the Biscione’s new custom-built supercar through never-before-seen images and exclusive interviews with the project’s key figures. The publication was created to honor a masterpiece of engineering and design, an emblem of the brand’s rebirth and ambition.

The story then moves to the open seas with Luna Rossa, another world-renowned symbol of Italian excellence and Alfa Romeo’s partner for the 38th America’s Cup. For the first time, the world’s oldest and most prestigious sailing event will be held in Italy, set against the spectacular backdrop of the Gulf of Naples. The collaboration is rooted in shared values of technical perfection, a passion for competition and national pride. Lastly, the video cuts to the tennis court, where the spotlight falls on Jasmine Paolini, Alfa Romeo’s new brand ambassador. Her extraordinary season culminated in a historic double victory at the Italian open, cementing her status as one of the most beloved and respected athletes in the world of sports.

These powerful and proud snapshots from an extraordinary year paid tribute to the brand’s 115th anniversary and convey a story of constant evolution — one that unfolds through prestigious projects, tributes and collaborations. It is a story that continues to look toward the future, drawing strength from the brand’s identity and pride in its role as a representative of Italy across the world.