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In Virtual Rrrreality: Volkswagen Lets Users Drive a Golf R Using Their Voice


Herndon, VA (July 13, 2015) — Volkswagen of America, Inc., is excited to unveil the Unleash Your Rrrr site that allows Volkswagen fans to drive a virtual Golf R using only the sound of voice. The web app utilizes deep learning, an artificial intelligence subset of machine learning, developed by VW’s agency of record Deutsch LA, to analyze each user’s unique impression of the Golf R engine’s roar. It then generates a customized video of the 292-hp turbocharged Golf R model roaring through a race track, drifting, braking, among other cool stunts that correspond with the user’s voice recording.

“The idea behind the Golf R ‘Unleash Your Rrrr’ was simple – imagination. As children, we’ve all played with toy cars, and the power of our imaginations allowed us to turn rugs into expressways and wooden floors into slick racetracks.  Our voice would act as the engine. Fast forward to today where we now have the power of technology to enhance our imagination, and to visualize the power of our voice.” said Vinay Shahani, Vice President of Marketing for Volkswagen of America.

Using the breakthrough artificial intelligence technology, Volkswagen has invited users to Unleash Your Rrrr, satisfying the desire that everyone has for high performance driving. To make this project even more shareable, there is a picture-in-picture feature that allows fans to see their friends in high performance mode.

The deep learning technology classifies each user’s vocal pitch and chooses a matching clip from a pool of hundreds of Volkswagen car videos. For example, if a user makes an acceleration sound, you might see the Golf R storming down a straightaway, or if a user made a screeching sound, the Golf R might be drifting through a tight turn.

The stunts in the videos are performed by professional racecar and stunt driver Tanner Foust, who is a member of the Volkswagen Andretti Rallycross Team during the 2014 and 2015 Global Rallycross Championship (GRC) seasons and was a stunt driver for various movies. Foust’s Unleash Your Rrrr video can also be viewed here. Fans can also check out the Golf Rrrr video by Michael Winslow, actor, beatboxer and comedian billed known as the “Man of 10,000 Sound Effects.”

To Unleash their Rrrr and create their personalized Golf R videos, users can visit http://rrr.vw.com/ on their desktops. Users share them via social media with their friends.

With 292 horsepower and 280 pound-feet of torque from its turbocharged and direct-injection EA888 TSI® engine, the Golf R has 36 hp and 37 lb-ft more than the previous version. The new R model is considerably more fuel-efficient than its predecessor with an EPA estimated highway fuel economy rating of 30 mpg with the six-speed DSG® transmission, up from 27 mpg for the previous, manual-transmission model.

The available six-speed DSG dual-clutch automatic transmission offers a launch control feature, enabling the car to complete the 0 to 60 mph sprint in just 4.9 seconds. The top track speed is 155 mph.

ON THE RUNWAY: Volkswagen Golf R 400 Concept Makes North American Debut in LA

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Los Angeles, CA — After making its global debut at the Beijing Auto Show earlier this year, Volkswagen of America is presenting the exciting Golf R 400 concept car for the first time in North America at the Los Angeles Auto Show. Developed by R GmbH, the Golf R 400 concept shows just how far the Golf R can be taken using the experience gained from VW’s involvement in World Rallycross (WRC). The “400” in the name refers to the vehicle’s 400 PS (394 horsepower) 2.0-liter TSI® engine, which propels the car from zero to 62 mph in 3.9 seconds and on to an electronically limited top speed of 173 mph.

The Golf R 400, including its all-wheel drive system, weighs just 1,420 kilograms (3,130 pounds) thanks in part to its compact high-performance engine and lightweight dual-clutch gearbox. Its weight-to-power ratio is a stellar 7.72 pounds per horsepower (3.55 kg per PS). The 4MOTION permanent all-wheel drive system is one of the most fuel-efficient systems of its kind and the Golf is also exceptionally aerodynamic, even in R 400 form. The car is painted in “Silver Flake” and features a glossy black roof, carbon-look front splitter, and genuine carbon mirror caps. Inside, additional carbon accents further reiterate the Golf R 400’s sporty nature.

R 400 Drivetrain
The Golf R 400 is powered by a 2.0 TSI four-cylinder engine with the technical genes of VW’s WRC racing engine. Compared to the 292-hp engine in the production Golf R, the Golf R 400 develops more than 100 additional horsepower—394 hp, delivered at 7,200 rpm. The specific power output of around 200 hp per liter is on the same level as a supercar’s. The engine’s maximum torque was increased to 332 pound feet, up from 280 lbft, available between 2,400 and 6,000 rpm.

In this car, the 4MOTION all-wheel drive system is coupled with a six-speed manual transmission. The all-wheel drive system, which features a Haldex-5 coupling, is activated even before slip occurs. Under low load conditions, or during coastdown, the front wheels handle most of the propulsive power, while the rear axle is decoupled, saving on fuel. If necessary, the rear axle of the Golf R can be variably engaged in fractions of a second. This is done by means of the Haldex coupling that is activated by an electro-hydraulic oil pump.

Along with the Haldex coupling—which acts as a center differential—the electronic differential locks (EDS) integrated in the Electronic Stability Control (ESC) system act laterally. In addition, the Golf R 400 is equipped with the XDS+ system on both the front and rear axles, which brakes the inside wheels and optimizes steering response. The Golf R 400 also has an “ESC Sport” function like that of the production car, activated via a two-stage switch on the center console. When the driver presses the button briefly, the “ESC Sport” mode is selected. When engaged in spirited driving in this mode, the ESC does not intervene as frequently. If the ESC button is held down more than three seconds, “race mode” is engaged, designed for high-speed track driving.

The production Golf R’s sport suspension, which is lowered by 0.8 inches compared with a regular Golf, did not have to be changed for the Golf R 400. In front, the two Golf Rs each have a strut-type layout with lower control arms, with a multi-link suspension at the rear. The aluminum-alloy wheels of the Golf R 400 are based on the 19-inch “Cadiz” production wheels, but they were highly modified and equipped with high-gloss black inserts which are designed as air vanes to help to cool the brake system. Like the production Golf R, the tires are sized 235/35 R19.

Exterior design
Volkswagen Design made wide-ranging changes to the Golf R 400. The body was widened by 0.8 inches on each side to accommodate the 19-inch wheels that are further outboard due to their larger wheel offset. In front, the designers developed an entirely new front bumper, which—harking back to the Rallye Golf G60 of 1988—is significantly flared. Similarly, the rear fenders were also flared over the wider rear wheels. In addition, the lower sides of the car are characterized by a wrap-around splitter made of carbonfiber that doubles as a motorsport-style aerodynamic element.

Beneath the high-gloss black radiator grille with “Lemon Yellow” accents, there’s a slot that serves as an air intake to address the Golf R 400’s elevated cooling requirements. On the bumper, the central air inlets are surrounded by C-shaped wing-like elements with high-gloss black inserts. Nestled between these design elements is a protective screen whose honeycomb structure—like so many details of the Golf R 400—is reminiscent of motorsport vehicles. There is also a motorsport-style splitter at the front, with a cabonfiber look.

At the rear, the wrap-around motorsport splitters transition into a diffuser that protrudes slightly from the body. Two exhaust tailpipes are integrated into the diffuser, recalling the Golf R32—the original R-series model that debuted in 2002. However, in the R 400, the inside of the tailpipes has a honeycomb-look that ties in to the design on the front of the car. The rear bumper has been redesigned with C-shaped carbon inlays at each end, with a reflector in the lower horizontal part of each inlay and the vertical part protruding slightly. The designers have also worked in wheelarch exhaust vents. On top, the black roof transitions into a roof spoiler with an integrated LED light bar.

Interior
Inside the Golf R 400, the driver and front passenger have motorsport-style bucket seats with integrated head restraints, openings for seatbelts, and “R” badges embroidered on the back. The cross-quilted middle seat panels are finished in Anthracite colored Alcantara; the seat bolsters, headrests, and lower lateral supports are covered in ex clusive “carbon leather”. The divided rear seats also have carbon leather outer areas, with Alcantara seating surfaces in the center.

Carbon is used as the dominant material for accents in the doors and on the passenger’s side of the dashboard—in contrast to the exterior, however, it is glossy rather than matte clearcoat. The center console accents, cockpit surround and trim around the air nozzles are designed with a glossy “Piano Black” piano. Contrasting stitching in the car’s signature yellow accent color is used also throughout the interior. There is white ambience lighting around the door accents and the stainless steel door sill plates.

IN THE NEWS: New Volkswagen Golf R With More Horsepower, Less Weight

Golf R Exterior 3

Herndon, VA — 2015 will see the introduction of the latest Golf R, the most powerful version of the Golf ever to be sold in this market. With an estimated 290 horsepower, the new Golf R has 34 horsepower more than the previous version, which was sold as a 2013 model. Despite the additional horsepower, the new R model is expected to be considerably more fuel-efficient than its predecessor with a manufacturer-estimated highway fuel economy rating of 31 mpg with the six-speed manual transmission, up from 27 mpg.

Like all three previous Golf R models, the new model transfers its turbocharged power to the road via a permanent all-wheel-drive system; in this case, the latest version of the 4MOTION® system with a fifth-generation Haldex® coupling. To ensure great chassis dynamics, there’s a new sport suspension, the Progressive variable-ratio steering system, and a stability control system (“ESC Sport”) which can now be deactivated for track driving. Other highlights include the optional DCC® adaptive damping system.

Equipped with a six-speed manual transmission, the Golf R will reach 60 mph from rest in 5.3 seconds, an improvement of 0.4 seconds over the old car; with the six-speed DSG® dual-clutch automatic transmission, the car completes the sprint in just 4.9 seconds.

The new Golf R is equipped with an extensive package of exclusive features. Along with specially designed bumpers, side skirts, and 18-inch aluminum-alloy wheels, the Golf R can also be visually distinguished from the GTI by details such as standard Bi-Xenon headlights with newly designed LED daytime running lights (in a dual-U design) and a two-branch exhaust system with four chrome tips. Inside, the Golf R underlines its position as the flagship of the model range with sport seats with leather seating surfaces, a leather-wrapped three-spoke sport steering wheel, ambient lighting, and R-specific instrumentation. The most powerful and fuel-efficient Golf R will be launched in the U.S. in the first quarter of 2015 in four-door form only. Pricing will be announced closer to launch.

High-tech turbocharged engine

The Golf R has an even more advanced version of the EA888 four-cylinder turbocharged and direct-injection TSI® 2.0-liter engine that’s fitted to the new Golf GTI. The engineers boosted power to an estimated 290 hp, delivered at 5,500 rpm, thus creating one of the most powerful four-cylinder production engines in the world. Maximum torque has been increased to 280 pound-feet, available over a broad speed band from 1,800 to 5,500 rpm. To attain this output, the Golf R model’s 1984-cc engine was subjected to a motorsports-style development program. The following components were modified or completely redesigned compared to the GTI engine: the cylinder head (together with exhaust valves, valve seats, and springs), pistons, high-pressure injection system, and turbocharger.

The Golf R model’s EA888 series engine has innovative engineering solutions such as water-cooled exhaust gas channels running through the cylinder head to the turbocharger to help efficiently reduce full-load fuel consumption. Thanks to its new fully-electronic coolant control system, the Golf R TSI engine has much more efficient thermal management with a reduced warm-up phase that reduces frictional losses and fuel consumption. In addition, the TSI engine has variable valve timing on the intake and exhaust sides, as well as two-stage exhaust-valve lift. This helps enable optimal control of the charge exchange process for better performance, fuel economy, and lower emissions.

4MOTION all-wheel-drive system

The Golf R has always used 4MOTION permanent all-wheel drive. Using refinements such as the Haldex 5 coupling, the latest-generation 4MOTION system is activated before any wheelspin occurs, helping eliminate nearly all traction losses. The system achieves this by using an advanced control function based on specific driving conditions. When operating under a relatively low load or when coasting, the front wheels are driven and the rear wheels are decoupled, helping to save fuel. However, the rear wheels can be engaged in fractions of a second whenever necessary via the Haldex coupling, which is activated by an electro-hydraulic oil pump.

A control unit continually calculates the ideal drive torque for the rear wheels and controls how much the multi-plate clutch should be closed by activating the oil pump. The oil pressure increases the contact pressure at the clutch plates in proportion to the torque desired at the rear axle. So, the amount of pressure applied to the clutch plates can be used to continuously vary the amount of torque going between the front and rear wheels, up to a maximum of 50 percent at the rear axle.

In addition to the Haldex coupling that acts longitudinally, four electronic differential locks (EDS) that are a function of the electronic stability control system act laterally. The system briefly brakes a wheel that is slipping, enabling uninterrupted and stable transfer of drive power to the wheel on the opposite side.

In addition, the Golf R is equipped with the XDS® cross differential lock at the front and rear. The latest version, known as XDS+, applies this functionality to a larger range of dynamic performance, helping make the vehicle more agile. When the car is being driven at highway speeds, brake pressure is applied to the inside wheel to help restore optimal traction as soon as the electronics detect excessively light loads. XDS+ thereby operates like a limited-slip differential and thus compensates for understeer during faster cornering.

The new Golf R is equipped with “ESC Sport” as standard. The system is activated by a two-stage switch on the center console. When the driver presses this switch briefly, Electronic Stability Control (ESC) switches to the “ESC Sport” mode. In very fast driving on a race track, the ESC system has a higher threshold in this mode. When the ESC button is pressed for longer than three seconds, the system is fully deactivated for high-performance track driving, a feature that is available only on the Golf R.

Chassis features

The Golf R features a sport suspension setup that is specifically tuned to the car. Compared to the base Golf, the ride height was dropped by 0.8 inches, which makes the Golf R even lower than the GTI, by an additional 0.2 inches. In the Golf R, the strut-type front suspension has a newly developed lower control arm and the multi-link rear suspension was enhanced with different tuning of the toe-link bearings.

The engineers designed the running gear of the new Golf R for maximum driving fun combined with extraordinary stability and good long-distance comfort. Compared to the previous model, steering response was improved thanks to the new progressive variable ratio steering rack. In addition, maximum attainable cornering speeds were significantly increased and understeer all but eliminated.

With progressive electric power-assisted steering, there are 2.1 turns of the wheel (380 degrees) from lock to lock, compared with 2.75 turns (500 degrees) for less powerful Golf models. The new steering operates with a progressive gear ratio, perceptibly reducing steering effort in maneuvering and parking. On country roads with lots of bends, the experience is enhanced because the steering is more direct.

The new Golf R can be ordered with the second-generation DCC adaptive damping system as an option. DCC offers three driving modes: “Comfort”, “Normal”, and “Sport”, which are selected and displayed via the center console touchscreen as part of the “Driving Profile Selector” functionality. In “Sport” mode, the dampers are stiffened for more agile handling.

The DCC system adaptively controls the damper valves via a further developed and refined control algorithm. DCC takes input signals from wheel displacement sensors and accelerometers as well as vehicle information from the Chassis-CAN bus to compute these values and adaptively adjust the optimal damping force. Moreover, damping forces are selectively applied to the four wheels individually. With the new generation of DCC, it is now possible to independently vary rebound and compression damping while cornering.

Race mode. The Driving Mode Selection feature has three programs in the Golf R, and four in conjunction with DCC: “Normal”, “Individual”, and a “Race” mode that has been specially designed for the Golf R. In combination with DCC, “Comfort” mode is also available. All modes were specifically tuned for the Golf R. In “Race” mode, which is designed for high-speed track driving, damping is increased and engine response and the shift points of the DSG transmission are configured to be even sportier. In the “Individual” driving profile, the driver can combine mode settings for various individual parameters.

Brakes. The Golf R has the uprated brakes from the GTI Performance model. At the front, the car has 13.4-inch diameter vented discs that are 1.2 inches thick, while the rear rotors are 12.2 by 0.9 inches. The black brake calipers have the R logo on them. Up front, the single pistons per side are 2.4 inches in diameter and are 1.7 inches at the back.

Exterior

Volkswagen R GmbH has developed numerous new exterior elements for the flagship Golf. They include the bumpers, side skirts, rear diffuser, dual chrome exhaust tips per side, the lights, and standard 18-inch aluminum-alloy wheels.

The Golf R is distinguished at the front by a new bumper design with exceptionally large air inlets, a modified radiator grille that sports an “R” logo, and newly developed daytime running lights that are integrated into the Bi-Xenon headlight housings. The LED daytime running lights form a distinctive dual “U” design beneath the headlights.

From the side, the Golf R is characterized by newly designed 18-inch “Cadiz” aluminum-alloy wheels shod with 225/40 tires, black brake calipers with the “R” logo, body-color “R” style side skirts, “R” badges on the front fenders, and “Matte chrome” door mirror caps.

Rear details that define the new Golf R include an “R” design diffuser, four chrome tailpipes, and an “R” logo on the hatch.

Interior

As in the three previous Golf R models, Volkswagen R GmbH has extensively upgraded the interior. The most powerful Golf is equipped with front sport seats and leather seating surfaces that feature outer seat surfaces, inner side support panels, and head restraints upholstered in dark “Carbon” Nappa leather. Meanwhile, the center sections of the seats are trimmed in dark or light Nappa leather. Leather is also used to trim the upper and lower grip zones of the three-spoke “R” sport steering wheel, which has a chrome “R” logo on its lower cross bar.

The decorative inlays of the dashboard and door trim panels feature the “Carbon Touch” design; ambient lighting is also integrated in the door trim panels as standard. The door sill kickplates, pedals, and foot support are designed with a stainless-steel look.

The instruments and the touchscreen’s start menu were also customized. When the ignition is switched on, the illuminated light-blue tachometer and speedometer needles sweep once across the entire scale to their end pins. The instrument needles are also automatically illuminated as soon as the driver’s door is opened. The radio or navigation system touchscreen shows an animated “R” logo on startup.

  1. The new-generation radio and radio/navigation systems will be available with a 5.8-inch screen on U.S.-market Golf R models. The touchscreen features proximity sensors: as soon as the driver or front passenger moves a finger near to the touchscreen, the system automatically switches from display mode to input mode.

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