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Market Finds: December 5, 2025

1966 Porsche 9111976 Cadillac Seville2002 BMW 325i Touring
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Lexus Debuts all-electric LFA Concept

WOVEN CITY, Japan (December 5, 2025) – Lexus, today, world premiered the Lexus LFA Concept, a battery electric vehicle (BEV) sports car concept model.

Born from the strong conviction of Toyota Motor Corporation (TMC) Chairman Akio Toyoda, aka Master Driver Morizo, that certain car-making techniques and skills must be preserved and passed on to the next generation, the Lexus LFA Concept is a BEV sports car concept model being developed alongside TOYOTA Gazoo Racing’s GR GT and GR GT3. In the footsteps of the Toyota 2000GT and Lexus LFA, the Lexus LFA Concept embodies “Toyota’s Shikinen Sengu*” for preserving and passing down techniques and skills from car-making veterans and, based on the aspirations of those veterans, not only passes on such techniques and skills to the younger generation but also evolves them. While pursuing both driving performance and styling excellence, Lexus is striving in a one-team effort to create a BEV sports car with the goal to exceed its customers’ expectations. Continue reading

Toyota Makes Joy the Mission This Holiday Season

PLANO, Texas (December 4, 2025) – With the holiday season in full swing, Toyota is celebrating the joy of helping others through their holiday campaign. Last night during NBCUniversal’s primetime specials – “Christmas in Rockefeller Center” on NBC and Peacock, “The Holiday Job” debuted – and within “Navidades en Rockefeller Center” on Telemundo, “Running Late” was unveiled, both with a personalized throw from a show host. Continue reading

All-New 2026 Subaru Trailseeker Combines 375 Horsepower with Legendary All-Wheel-Drive Performance for $39,995 MSRP

CAMDEN, N.J. (December 4, 2025) – Subaru of America today announced its all-new, all-electric 2026 Subaru Trailseeker SUV will start at $39,995 MSRP when it goes on sale early next year. The go-anywhere, rugged SUV features standard Subaru Symmetrical All-Wheel Drive, a 14-inch Subaru Multimedia System touchscreen, a powerful combined output of 375 horsepower, generous passenger and cargo space, and an estimated range of approximately 280 miles on a single charge. Continue reading

Rivian Steps into the Cosmos with Borealis

IRVINE, Calif. (December 4, 2025) – Rivian today announced their newest exterior color. Borealis embodies the transcendent wonder of the Northern Lights. Ethereal and entrancing, Borealis pulses with celestial effects that mimic the dynamic colors and beauty of nature, inviting you to embark on a journey into the unknown.

Borealis is available for a limited time on the R1S and R1T.

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