Category: BMW (Page 1 of 7)

MUNICH/INDIO, Calif. (April 19, 2024) – Bursting with color, fizzing with energy and overflowing with confidence: the exhilarating atmosphere of the Coachella Valley Music & Arts Festival in California and the spectacular landscape and architecture of the Coachella Valley provide the ideal setting in which to showcase the unique design of the BMW XM to stunning effect. With its dynamic lines, expansive surfaces, muscular proportions and sharp edges, the first electrified high-performance model from BMW M GmbH exudes presence and confidence. And the visually impactful design of the Sports Activity Vehicle gains even greater intensity with the addition of exclusive BMW Individual special paint finishes. Continue reading

MILAN (April 16, 2024) –  “FUTURE OF JOY” is the name of the exhibition that BMW Group Design is presenting at the Salone del Mobile 2024 in Milan. The focus is on the Neue Klasse and what it means for the design of the BMW brand. Continue reading

WOODCLIFF LAKE, N.J. (April 4, 2024) – The prototypes are carefully disguised, but the camouflage cannot completely conceal their character as elite high-performance vehicles. The seventh generation of the BMW M5 has entered the practical phase of its development process. The new high-performance sedan from BMW M is completing its testing on public roads, BMW proving grounds, and racetracks around the world. Continue reading

MUNICH (March 21, 2024) – A new BMW Group Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activity Vehicles sector. The first fully-electric raised derivative on the new architecture will go into series production at Plant Debrecen (Hungary) in 2025. Continue reading

MUNICH (March 4, 2024) – With a new season in motor sport just around the corner, the collaboration between BMW M Motorsport and toymaker LEGO^® has produced a new Speed Champions set that is destined to capture the imagination. The new arrival will fuel excitement among younger motor sport fans from nine years of age, as well as laying on an authentic build-and-play experience for more mature collectors. With 676 pieces in total, this detailed set enables builders to recreate not one but two current competition racing cars from BMW M Motorsport: the BMW M Hybrid V8 and the BMW M4 GT3. These two racers will front BMW M Motorsport’s bid for glory at events including the 24 Hours of Le Mans on 15/16 June 2024. Continue reading

WOODCLIFF LAKE, NJ (February 29, 2024) – The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines color-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. With sections of attached film that can be electronically animated, the BMW i5 Flow NOSTOKANA embodies the latest development in color-change technology for vehicle surfaces in cooperation with E Ink. Continue reading

MUNICH (February 7, 2024) – The BMW 5 Series Touring, the epitome of driving pleasure, sporty elegance and modern functionality in the premium upper mid-range segment, is entering a new era. The sixth generation of the BMW 5 Series Touring is more progressive than ever, featuring numerous digital innovations, pioneering systems for automated driving and parking, increased sustainability throughout the entire product life cycle and, for the first time, an all-electric drive in the form of the BMW i5 Touring. The new BMW 5 Series Touring is a sophisticated all-rounder for everyday driving and touring, offering stylish presence, superior sportiness, versatility and spacious comfort. Continue reading

WOODCLIFF LAKE/MUNICH (February 5, 2024) – BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken,” also features another icon –  Hollywood icon Christopher Walken – along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY^® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER. Continue reading

NEW YORK/MUNICH (February 5, 2024) – Julie Mehretu presents her first design studies for the 20th BMW Art Car. For this project, the internationally renowned artist combines her artistic work with a personal enthusiasm for automotive design and speed. She translates dynamism into form and applies one of her monumental motifs from a two-dimensional picture plane onto a three-dimensional industrially designed object. In the course of this creative process, the BMW M Hybrid V8 racing car prototype becomes the canvas of Mehretu’s multi-layered art and the next addition to the legendary BMW Art Car Collection. The 20th BMW Art Car will celebrate its official world premiere at the Centre Pompidou in Paris on May 21, 2024, before competing a few weeks later in the 24 Hours of Le Mans on June 15 – 16. Continue reading

MUNICH (January 31, 2024) – With a length of 4,075 mm, a width of 1,754 mm and a height of 1,495 mm, the MINI Aceman occupies the position between the MINI Cooper and the MINI Countryman. The third stand-alone model in the new all-electric MINI family is equipped with four doors and a large tailgate. Its interior can accommodate five passengers. Continue reading